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Psy journal 2

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Momo Poyi
Momo Poyi

This document summarizes a journal entry analyzing a diabetes medication advertisement for its use of persuasive techniques. The advertisement aims to raise awareness of nerve damage risks for diabetics by listing symptoms and consequences. It then promotes the product, Live-well Mecomin, as able to regenerate damaged nerves and protect against degeneration. Photos and descriptions of the product and benefits are intended to attract customers and convince them to purchase it. The student analyzes how the advertisement effectively uses emotional language and facts to raise health concerns before positioning its product as a solution.

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Journal 2 I am going to make a journal with the concept of persuasion. In my mind, persuasion is a way to convince people to take a particular issue on a point of voice. It may convince people to see things through our point of view or ask people to take a certain action. Persuasion is common in advertising because the marketing professionals want customer to buy their products by persuading them with the attractiveness of their products. From the advertisment I have provided from The Star, it is a persuasion advertisement. The advertisement have a big tittle of Diabetics: do not ignore the risk of nerve damage! (message with emotional content). This line of message makes people feel scared of nerve damage. The advertisment highlighted a fact which is up to 70% of diabetics have nerve damage which can lead to amputations. This shows that the advertisement is an awareness for diabetics on nerve damage. There are some nerve damage symptoms listed out on it as well such as loss of feelings, tingling, numbness and burning sensation. Right after every symptoms, there is a question mark behind as it is used for asking readers if there is a symptoms similar with those and if yes then maybe there will be nerve damage. The symptoms make readers get more worries and might have bigger possibility to take actions on taking care of their nerve. Then, the advertisement shows out the product which named Live-well Mecomin. It can regenerate damaged peripheral nerves (message that do not appear to chang attitude). It is also able to protect against degeneration process of the nervous system and promote healthy system. Customers just have to take one capsule three times daily and the main point is the product is suitable for diabetics. These all are the attractiveness of the product to persuade customers to buy the product. Customers will be attracted by the functions of the medicine to prevent nerve damage. The photo of the product is provide as well to let the customers to see how does it look like. I think this is important to show out the product before persuasion on words because this can make sure customers will not mistaken the product. Besides, there is an old man photo in the advertisement and it makes me feel like the advertisement is trying to make an image of healthy lifestyle to customers (attractive and credible communitors). The descriptions of the product makes me want to purchase if I am diabetics as it fully described its advantage and it really persuades people to purchase as it makes people to aware of the nerve damage by stating out the consequences and the symptoms so that people will know more about nerve damage. Morever, I get more persuasion from the line of words it works! because it sounds like adding confidence for customer on itself. I like the advertisment as it shows out the whole persuasion by telling the nerve damage awareness and then convince customers to buy the product by using the benefits of the product.
NAME : MOK PO YI STUDENT ID : 0318207 COUSE CODE : PSY30203 TITLE : FNBE SOCIAL PSYCHOLOGY JOURNAL 2

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Psy journal 2

  • 1. Journal 2 I am going to make a journal with the concept of persuasion. In my mind, persuasion is a way to convince people to take a particular issue on a point of voice. It may convince people to see things through our point of view or ask people to take a certain action. Persuasion is common in advertising because the marketing professionals want customer to buy their products by persuading them with the attractiveness of their products. From the advertisment I have provided from The Star, it is a persuasion advertisement. The advertisement have a big tittle of Diabetics: do not ignore the risk of nerve damage! (message with emotional content). This line of message makes people feel scared of nerve damage. The advertisment highlighted a fact which is up to 70% of diabetics have nerve damage which can lead to amputations. This shows that the advertisement is an awareness for diabetics on nerve damage. There are some nerve damage symptoms listed out on it as well such as loss of feelings, tingling, numbness and burning sensation. Right after every symptoms, there is a question mark behind as it is used for asking readers if there is a symptoms similar with those and if yes then maybe there will be nerve damage. The symptoms make readers get more worries and might have bigger possibility to take actions on taking care of their nerve. Then, the advertisement shows out the product which named Live-well Mecomin. It can regenerate damaged peripheral nerves (message that do not appear to chang attitude). It is also able to protect against degeneration process of the nervous system and promote healthy system. Customers just have to take one capsule three times daily and the main point is the product is suitable for diabetics. These all are the attractiveness of the product to persuade customers to buy the product. Customers will be attracted by the functions of the medicine to prevent nerve damage. The photo of the product is provide as well to let the customers to see how does it look like. I think this is important to show out the product before persuasion on words because this can make sure customers will not mistaken the product. Besides, there is an old man photo in the advertisement and it makes me feel like the advertisement is trying to make an image of healthy lifestyle to customers (attractive and credible communitors). The descriptions of the product makes me want to purchase if I am diabetics as it fully described its advantage and it really persuades people to purchase as it makes people to aware of the nerve damage by stating out the consequences and the symptoms so that people will know more about nerve damage. Morever, I get more persuasion from the line of words it works! because it sounds like adding confidence for customer on itself. I like the advertisment as it shows out the whole persuasion by telling the nerve damage awareness and then convince customers to buy the product by using the benefits of the product.
  • 2. NAME : MOK PO YI STUDENT ID : 0318207 COUSE CODE : PSY30203 TITLE : FNBE SOCIAL PSYCHOLOGY JOURNAL 2