The document discusses different psychological concepts related to advertising such as classical conditioning, operant conditioning, long-term memory, short-term memory, schema, rehearsal, primacy effect, chunking, and how exotic or foreign-sounding names can create desire. Advertisers use these psychological principles and tools to influence learning and memory in order to shape consumer behavior.
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Psychology
1. The Psychology of Advertising: Learning and Memory Shawn Lavelle Dean
2. Have you ever wondered why B.O. Is social problem? Do you notice the difference?
3. The Tools of the Trade Operant Conditioning (Shaping) Classical Conditioning (Habituation)
4. The Tools of the Trade Long Term Memory (LTM) Short Term Memory (STM)
5. What does a baby Have to do with Stock trading? What does a model Have to do with Making a website
6. Schema Elaborative Rehersal Primacy Effect Chunking Of Desire for exotic things (French name undertone)
Editor's Notes
#2: Intro: Introductions Name Class Name of Presentation
#4: 際際滷 3: Psychology of Learning Classical Conditioning How deodorant advertisers were able to attach B.O. to not be successful with the opposite sex or not getting your promotion. Operant Conditioning] Modern Advertisment skills How people are socially criticised for not having the newest technology
#5: 際際滷 4 Psychology of Memory: Using short term memory cues: Chunking Baby = Good stock trading Woman = Good Website Elaborative Rehearsal Everyday events that a normal to use are introduced to ads so that we can remember them Daily occurrence of Baby's Our sexual desires Levels of Processing The use of importance in other objects so that we can insert ads into long term Memory