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Fitness Connections will provide an online community connecting fitness enthusiasts with qualified personal trainers. This will address current problems with accessibility, trust, and unclear trainer qualifications. The platform will allow users to search for and verify trainers' credentials, and provide evaluation and communication tools. This meets needs for both customers to easily find trainers, and trainers to market themselves and manage clients in one place. The fast-growing fitness market and platform's solutions position it for success.

“Fitness Connections will provide a
safe, secure and trusted
online community that enables the
fitness conscious to connect with
qualified personal trainers throughout
their fitness journey”
Purpose
Purpose

Customers
• Accessibility problem
• Lack of trust between customers
and Personal trainers
• Unclear qualification system
? Problems
?Problems

Customers
• Ability to search
• Verify all qualifications from UK
certification body
• Clear and user friendly evaluation
system
！ Solutions
！Solutions

Personal Trainers
• Hard to start
• Hard to find and retain customers
(location change)
• Too many platforms
? Problems
?Problems

Personal Trainers
• Accesses to thousands of clients
• Efficient marketing and organisation tools
• One stop shop
！ Solutions
！Solutions

Increasing health
consciousness
Unhealthy lifestyle
14,000 searches a
day
Market growth rate
(200% since 2008)
Growth rate of gym
users (20% since
2008)
Gym users &
Personal trainers
(13%)
Technical feasibility
(Internet revolution)
Understanding of
market (Disruptive
innovation)

Market Size
50%
£611
Million
22,441
18,500
£4
Billion 2.8%

• Knowledge
seeker
• Community
seeker
• The
unmotivated
• Location seeker
• Website
• App
• Servers
• Payrolls
• Marketing
• Website
• App
• Experienced
bloggers
• Staffs
• Knowledges
• Customers
evaluation
• Background
checking
• Knowledge
management
• Premium membership
• Advertising revenue
• Referral to qualification bodies
• Marketing courses
• Community
• Experience
• Professional
• Trust
• PT rating
system
• Customer
reviews
• Community
• Personal
trainers
• Qualification
institution
• Gyms
• Sport and
nutrition
shops

Warren Leong(CFO)
• Currently studying
a Master’s degree
at Cranfield
University
• 5 years of
experience in the
Financial sector and
Automotive
Industry
Oluwole Akani (CEO)
• Currently studying a
Masters degree at
Cranfield University
• 12 years of
experience in sales
and management in
the telecoms industry
Mohamed Saleh(CTO)
• 10 years of
experience working
in the IT industry
working with
websites and
networking

2026
Today
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
£280,000 investment for 20% Equity, 80%
IRR
3/1/2016
Break even point
2/1/2017
Expand service to gyms through organic
growth
3/1/2020
£20 million valuation, £4 million return on
ivestment
3/1/2021
£40 million VC investment
3/1/2021
£1 Billion valuation,
£100 million return in
investment
3/1/2026
£ 1.5 million revenue
12/31/2020
80%
20%
Co founders Angel Investor
55%
15%
30%
Co founders Angel Investor VC
Timeline

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PT

2. “Fitness Connections will provide a safe, secure and trusted online community that enables the fitness conscious to connect with qualified personal trainers throughout their fitness journey” Purpose Purpose

3. Customers • Accessibility problem • Lack of trust between customers and Personal trainers • Unclear qualification system ? Problems ?Problems

4. Customers • Ability to search • Verify all qualifications from UK certification body • Clear and user friendly evaluation system ！ Solutions ！Solutions

5. Personal Trainers • Hard to start • Hard to find and retain customers (location change) • Too many platforms ? Problems ?Problems

6. Personal Trainers • Accesses to thousands of clients • Efficient marketing and organisation tools • One stop shop ！ Solutions ！Solutions

7. Increasing health consciousness Unhealthy lifestyle 14,000 searches a day Market growth rate (200% since 2008) Growth rate of gym users (20% since 2008) Gym users & Personal trainers (13%) Technical feasibility (Internet revolution) Understanding of market (Disruptive innovation)

8. Market Size 50% £611 Million 22,441 18,500 £4 Billion 2.8%

9. Competition FC WAH MPTH TLT AC CS FB MFP Monthly Subscription £9.99 £15.00 £10.00 £7.95 £0.00 £49.00 Free Free Set up fee Free Free Free Free £400.00 £500.00 Free Free Customer ratings l l l l l N/A l l PT Evaluation l l l l l N/A l l Profile l l l l l l l l Online payments l l l l l Extra cost l l Real time interaction l l l l l Extra cost l l App interface l l l l l l l l Instant messaging l l l l l Extra cost l l Blog posting l l l l l l l l Video calling l l l l l Extra cost l l Video trianing l l l l l Extra cost l l Meal planner l l l l l Extra cost l l exercise planner l l l l l Extra cost l l Appointment scheduling l l l l l Extra cost l l PT search function l l l l l N/A l l

11. • Knowledge seeker • Community seeker • The unmotivated • Location seeker • Website • App • Servers • Payrolls • Marketing • Website • App • Experienced bloggers • Staffs • Knowledges • Customers evaluation • Background checking • Knowledge management • Premium membership • Advertising revenue • Referral to qualification bodies • Marketing courses • Community • Experience • Professional • Trust • PT rating system • Customer reviews • Community • Personal trainers • Qualification institution • Gyms • Sport and nutrition shops

12. Warren Leong(CFO) • Currently studying a Master’s degree at Cranfield University • 5 years of experience in the Financial sector and Automotive Industry Oluwole Akani (CEO) • Currently studying a Masters degree at Cranfield University • 12 years of experience in sales and management in the telecoms industry Mohamed Saleh(CTO) • 10 years of experience working in the IT industry working with websites and networking

13. 2026 Today 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 £280,000 investment for 20% Equity, 80% IRR 3/1/2016 Break even point 2/1/2017 Expand service to gyms through organic growth 3/1/2020 £20 million valuation, £4 million return on ivestment 3/1/2021 £40 million VC investment 3/1/2021 £1 Billion valuation, £100 million return in investment 3/1/2026 £ 1.5 million revenue 12/31/2020 80% 20% Co founders Angel Investor 55% 15% 30% Co founders Angel Investor VC Timeline

Editor's Notes

#4: Customers don’t know what qualification means for PT 40% PT lying on their qualifications
#5: thousands of qualified personal trainers
#6: Too many platform to market and organise themselves
#7: Accesses to thousands of clients Value adding services Organisation tools for ability to market themselves in cost effective way. One stop shop
#8: Innovative product will disrupt the market. Growing awareness of health fitness Internet revolution
#9: The market is grown 2.8% from last year, growing 50% since 2005, Health and fitness market worth £4 billion. 22,441 registered personal trainers with an additional estimated 18,500 operating as unqualified personal trainers, bringing in total revenue of £611 million

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Editor's Notes