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PT_?????_??_??_1811_sharing.pdf

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  • 4. ¡°??? ???? ????¡± PC + Mobile Page + App + Activation + ????... ¡°CPA?? CPS?? ??¡± ¡°?? ???? ?? ???¡± 0 100 200 300 400 500 600 700 800 2017? ??? 2018? ??? ??, ?? PC Mobile Video 0 100 200 300 400 500 600 700 800 2017? ??? 2018? ??? ??, ???? PC Mobile Video ????? ?? ????? ?? ¡®???? ??¡¯
  • 5. - 20,000 40,000 60,000 80,000 100,000 120,000 A??? J??? H??? L??? K??? S?? S?? L??? K? 14? ?? ????(?? ??) 17? ?? ????(?? ??) CPA ¡ù¡®????¡¯ ?????????????????,????CPA?Gap??????????????????? ???(??) 14? 17? CPA 14¡¯ ¨¤ 17¡¯ ?22%¡ø ¡ù ?????? ?? ??? ????? CPI? ??? ??
  • 6. CPA? ??? ??? ????? ?? ??/?? ???? ??? ?? - 20,000 40,000 60,000 80,000 100,000 120,000 A??? J??? H??? L??? K??? S?? S?? L??? K? 14? ?? ????(?? ??) 17? ?? ????(?? ??) ¡ù¡®????¡¯ ?????????????????,????CPA?Gap??????????????????? ???(??) 14? 17? CPA ¡ù ?????? ?? ??? ????? CPI? ??? ??
  • 7. ¡®????! ??? ??? ???? ??...¡¯ ?? CPA ??, ?? ??? ??, Refresh(I¡¯ll be back), ???? ??? ?? ¡ù ?? ??? ???? ?? ?? 3rd Party Tracking ?? ??? ? ????, UAC, SDC ? ???? ???/???? ?? ????? ????? ?? ?? ?? Data Mining ¡®?? Mining¡¯ ???
  • 8. ??? : ???? ??? ?? Followers? ????, CPM?? CPA?? ??? ?? ??? ??? ??, ?/?? ??? ???? ???, ???? ??? ??? ???? ?? ??/??? : ????? ?? ROAS? ??? ??? ? ?? ?? NEXT ????? 2.0 ??
  • 10. ????? ??? ?????. ¡®? ????? ???? ?? ??¡¯ ¡®?? ??? ? ????¡¯ ? ???? ?? ??? ???? ?? ??.¡± ??? ?? ??(market share)? ??? ??? ??? ???? ????. ???? ??? ???? ??? ??? ¡®?? ????? ?? 1??? ??? ???? ????? ??? ??? ??? ???¡¯?? ?? ??? ? ? ?? ??????. ?? ? ??? ???? ??? ?????, ?????? ??? ???? ????. ??? ???? ????, ?? ???? ???, ???(deep learning)? ?? ??(machine learning)? ??? ??? ??????? ???? ???? ???? ??? ?? ? ?? ????. ???? ??? ???? ??? ?? ?? ??? ??? ???? ???? ??? ? ??????? ????? ???.¡°??????? ????? ????? ??? ?? ??? ??? ? ????. ?? ??? ??? ?? ?? ??? ?? ????? ?? ? ???(python)?? ?? ????. ???? ???? ??? ????? ???? ? ??? ? ?? ??? ?? ?? ????.¡± ?? ¡°??????? ????? ????? ??? ??? ??? ???, ???? ? ???? ??? ??? ¡®???(agile)¡¯? ??? ????? ??? ?????? ??? ? ??¡±?? ¡°???? 3??1 ???? ????¡¤???? ? ??? ¡®4? ????¡¯ ? ? ??? ?? ????? ???? ??? ?? ???? ??? ???? ??? ?? ? ??? ??? ??? ??¡±? ???. #Algorithm #AI #Digital Transformation #Data #Deep Learning #Machine Learning #Python #Agile - ??? ???, ??? 11? 19??
  • 13. ¡®?? ???¡¯ 2.0 #Machine Learning #Features #Normalizing #Random Forest #Fitting #Optimizing #Feature importance #Feature Training #Modeling #Prediction Cron #3 Minutes #Prediction DB #Dashboard #Prediction Campaign
  • 15. ¡®??? ??? ? ?? ???? ???? ??(Digital Neuro)?? ???? ?????? ???(Automatic)??¡¯
  • 16. Data-driven Hyper-Targeting AD, Hyper-Contextual AD By @App @PC @Mobile @Profile @Media @AD contents @Sales... and Predict.
  • 17. ¡®???¡¯ ¡®????¡¯ ¡®???¡¯ ? ¡ø ¨‹ ? ¡ø ¨‹ ? ¡ø ¨‹ A Seg. ?Ad ¨¤ ?Rev. ¡ø B Seg. ?Ad ¨¤ ?Rev. ¡ø C Seg. ?Ad ¨¤ ?Rev. ¡ø ???? ?? ;
  • 18. ? DNA Engine ??? ??? ?? Daily, ???? ?? ?? ???, ??? ?? ? ??? ??? ?? ??? ?? ?? ?? ???? ???? ?? ¡®????¡¯? ??, ??? ??? ?? ?? ??? ¡®????¡¯? ??, ??? ??? ?? ??/?? ¡®??-???¡¯ Profiling ?? ¡®???/??-???¡¯ ???? 3rd Party Tracking ?? ?? ?? ???? ?? ??? ?? ??? ?? ??? ???? ?? ??? ? ??? ?? PC, Mobile, App ?? ?? vs ??? ¡®?? ???¡¯ ??? ¡®??? ???¡¯ ¨¤
  • 19. 1? ?? ?? ?, 6?? ?? (Data??? ? 7? ??) 5?? ??(XXX ??? ??) ???? : 166%(?? ???) ???? : 129% ¡ù ? ? ??/??? ??, ???? ?? ?? ? ?? ??? ?? ¡ù Max 187% ?? #MachineLearning#Features#Normalizing#RandomForest#Fitting#Optimizing#Featureimportance#FeatureTraining#Modeling #PredictionCron#3Minutes#PredictionDB#Dashboard#PredictionCampaign ?? ??? ?? ??? ??/?? ???? ???? M1 M3 ??? ??? ?? Field? ??
  • 20. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Lock it, fill it, curl it, find it, View it, code it, jam, unlock it Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Lock it, fill it, curl it, find it, View it, code it, jam, unlock it Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Technologic, technologic, technologic, technologic. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Lock it, fill it, curl it, find it, View it, code it, jam, unlock it Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Touch it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Touch it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Lock it, fill it, curl it, find it, View it, code it, jam, unlock it Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Lock it, fill it, curl it, find it, View it, code it, jam, unlock it Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Technologic, technologic, technologic, technologic Technologic, technologic, technologic, technologic ???? ????? ????? Daft Punk, Technologic
  • 21. Meet it, Think it, Feel it, Smile it, Love it, Touch it, Hug it, Marry it, Give it, Promise it, Read it, Leave it, Find it, View it, Play it, Enjoy it, Spend it, Discover it, Upgrade it, Return it, Look it, Pick it, Buy it, Use it, Have it, Sit it, Move it, Run it, Clean it, Fix it, Find it, Check it, Order it, Buy it, Ship it, Give it, Take it, Try it, Refund it, Change it, Auto Wedding Travel Shopping
  • 24. ????
  • 25. ?? ¡®?????¡¯ ??? ?? (¡®???...???¡¯ TOM? ???? ?) ??? ? ? SK??, ????, SK?? ???(K?)... ??? ? ? SK?? ???(K?)... ? ? ? ? ???, ??...
  • 27. ???? ¡°35? ?¡± ?? ??? ??, ????? ?? ??? ??? ???
  • 28. ?? ????? ?? ???, ??? ??? ?? ????, ??? ??? ??? ?????? ?????? (????) ???? ???? ????? ??? ??/???? ??? ??-???? ??? P2P?? ??? P2P?? ????? ??????? ???? ???? (????????) JD???? ????/?? ??? ???? ????? KPMG ?? ?? TOP10 Fintech, 8?? ?? ???? ?/???? : 1? 4??? ??(1??)
  • 29. ¡°? ??? ? ???? !¡± ??? ?? ? ? 220?? Case 01
  • 30. ??? ????... ¡®???? ?? ??...¡¯ K7?? ¡®???¡¯?? ? ? Case 02
  • 31. TWO Track ¡®??¡¯ ¡®? ?? ?? ? ?¡¯ ????? ????? ¡®??¡¯ ??, ??, ??, ??, ???, ???, ??, ??
  • 33. ¡°????? ??? ?? Contextual ??? ???? ?????¡± #?? #?? #?????? #??2 #???? ???
  • 34. ¡°??? ???? ??? Micro ?? ??? ? ? ??? ?? ??? ??? ?? ? ?? ??? ? ??? ????? ????? ?????¡±
  • 41. Micro-custom Banner ¡®??-?? ????¡¯ ??, ???? - ?? ??? 0.7+ 0.6+ ¡®Agile ?? model¡¯ ¡®??-?? ????¡¯ ?? ??? ???? ???? ??
  • 43. ? ¡®??¡¯ Track (??) Landing (?) ??? ???? ?? (?) ? ???? ¡®??¡¯ Track ? Landing
  • 46. PC : ??? ??? ??•r ºÝºÝߣ Up Mobile : ??? ?? ? ??? ?? ??? ? ? ??
  • 52. ALM ??? ¡®????? ? ????? ????¡¯
  • 53. Reference group Life, it ¡°?? ??? ?¡± ???? : ?? ??, ??, ???? ??
  • 54. ???? ???? + ??? Life, it Package ????? ???? ??, ? ?? Life Style? ?? Stuffs
  • 55. ???? : 1? ??
  • 56. ??, ??+?? Total Package ?? ????? ??? ????... ?????????????????? ???????????????
  • 58. ???? : 2? ??
  • 61. ???? : 4? ??
  • 62. ??, ??+?? Total Package ?? ????? Soft? ?? ??????? ?????
  • 64. ??? ???? ??? ? ?? ?? ??? ? ???? Footer ?? >> ???? >> 4? ?? >>
  • 67. Killer Contents ? ? ? ? ? ? ? ? ? !
  • 72. 100% ?? ? ? ? ? ? ??? ?? ?? ? ¡®?? ??, ??? ??? ??¡¯ 20? ???? ??! 1,500?¡Á200,000? 300,000,000?
  • 73. ??? ??? ?? ?? ???? ??! ? ? ? ? ? ?????? ??? ?? ???? ??? ?? ???? ??? ???? ?? ?? ?? ?? ?? 3?? ?? ???? ¡®??? ??¡¯ ?? ?? 1? ???? 2? ??? 3? ?????
  • 74. ????? ??? ??, ? ???? ?? ?? ?? ?? ?? ??, ??? ?? ?? >> ???? >> 4? ?? >>
  • 77. ???? ?? ??? KST Parking ?????? ?? ??? ??/??/?? ?? ??? ??? ????? ??? ?? ?, ??? ?? ???? ???? ??? ??? ??? ??? ?? ???? ??, 100?? ?? ???? ?? ?, ???? ?? ???? ?? TPO ???? ??? ??, ??, ??? ? ??? ?? ??? ?? ? ???? ?? 10,000km ??? ??? ??? ???? ?? ? ?? ?, ???? -10,000km ???? ?? ??? ???? ??? ?? ?, ?? ?? ???? ???? ?? ?? ??? 1+1 ??? ?? ??? ?? ???? ??? ??? ??? ???? ??? ?? ??? ??? 0? ????? ?? ?? ????, ???? ??? ?? ?, ?? ??
  • 78. ???? ???? 5?,10? ???? ? ??? 5%?? ??? ?? ?, ??? ?? ???? HAPPY Anniversary ?? ?? 1?? ?? ??? (??) ?????? ???? ??? ??? ?? ??? ??? ??? ??? ??, ?? ??? ??? ????? ???? ?? ???? ???? ?? ?? ?? ?? ?? ??, ? ???, ???? ???? ??? ??? ?? ???? ???? ?? ?? SUV ?? ?, ??? ?? ?? ???? ?? ???? ? ???? ???? ?? ?? ???? ???, ??? ?? ?? ?? ?? ??? ?? ???? ??? ???? ??? ?? ??? ?? ?? ? ??? ?? ?? ???? ??? ?? ??? ?? ?? ?? ??, ???? ?? ?, ?? ?? ???
  • 80. ??? ?? ?????. Life, it campaign ??? ??? ?? ??? ??? ???? ??? ????? ??? ?? ???????? ?? ?? ? ????
  • 81. SNS Contents ??_ ???? ???? ??? ?? ??? ????? ?? ??? ?? Campaign ??_ ?? ?? ??? ? ?? ??? ? ?? ¡°ooo, it¡± ?? ???? ???? ??? * ??/??? ?? ?? ??? ? ???? ????, ???? ? ??? ??? ?? ?? ?? ?? Life, it
  • 84. ??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ SMR ¡®???, Full??¡¯ ?????? & ???? ¡®???, ?????¡¯ ???? ¡®???, ???, ???¡¯ ??? ¡®??????, ???¡¯ ????? ¡®???, ???¡¯ SPOTV ¡®?????, ???¡¯ CGV ¡®?????, ???¡¯ ??? ¡®?????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????, ?????¡¯ ?????? ¡®????, ???, ???¡¯ ??? ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯ GDN ¡®???, ???, UAC¡¯ ????? ¡®????, ?????¡¯ ?????? ¡®????, ?????¡¯ TNK ¡®????, ?????¡¯ ?????? ¡®????, ?????¡¯
  • 85. ??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ SMR ¡®???, Full??¡¯ ?????? & ???? ¡®???, ?????¡¯ ???? ¡®???, ???, ???¡¯ ??? ¡®??????, ???¡¯ ????? ¡®???, ???¡¯ GDN ¡®???, ???, UAC¡¯ SPOTV ¡®?????, ???¡¯ CGV ¡®?????, ???¡¯ ??? ¡®?????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????, ?????¡¯ ?????? ¡®????, ???, ???¡¯ ??? ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯ ????? ¡®????, ?????¡¯ ?????? ¡®????, ?????¡¯ TNK ¡®????, ?????¡¯ ?????? ¡®????, ?????¡¯
  • 87. ???? ¡®CPA ???¡¯ ¡®??????¡¯ ??? ¡®??????, ???¡¯ GDN ¡®???, ???, UAC¡¯ ?????? & ???? ¡®???, ?????¡¯ ??? ¡®?? ???¡¯ SPOTV ¡®?????, ???¡¯ ?????? ¡®????, ???, ???¡¯ ????? ¡®????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????¡¯ ?????? ¡®????¡¯ TNK ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯ ??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ ?? ¡®???, ???¡¯ ¡ù ??? ?? ?? ??? ??, ???? ?????? ?? ?? ??
  • 88. ???? ¡®CPA ???¡¯ ¡®??????¡¯ ??? ¡®??????, ???¡¯ GDN ¡®???, ???, UAC¡¯ ?????? & ???? ¡®???, ?????¡¯ ??? ¡®?? ???¡¯ SPOTV ¡®?????, ???¡¯ ?????? ¡®????, ???, ???¡¯ ????? ¡®????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????¡¯ ?????? ¡®????¡¯ TNK ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯ ??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ ?? ¡®???, ???¡¯
  • 90. ??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ SMR ¡®???, Full??¡¯ ???? ¡®CPA ???¡¯ ¡®??????¡¯ ??? ¡®??????, ???¡¯ GDN ¡®???, ???, UAC¡¯ ?????? & ???? ¡®???, ?????¡¯ ??? ¡®?? ???¡¯ SPOTV ¡®?????, ???¡¯ ?????? ¡®????, ???, ???¡¯ ????? ¡®????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????¡¯ ?????? ¡®????¡¯ TNK ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯
  • 91. ??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ SMR ¡®???, Full??¡¯ ???? ¡®CPA ???¡¯ ¡®??????¡¯ ??? ¡®??????, ???¡¯ GDN ¡®???, ???, UAC¡¯ ?????? & ???? ¡®???, ?????¡¯ ??? ¡®?? ???¡¯ SPOTV ¡®?????, ???¡¯ ?????? ¡®????, ???, ???¡¯ ????? ¡®????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????¡¯ ?????? ¡®????¡¯ TNK ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯ ¡ù ??? ?? ?? ??? ??, ???? ?????? ?? ?? ??
  • 92. ?? ??