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Namhee Choi
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¡®???? ???¡¯ ????? ¡®??? ???¡¯ ????? ?? ????? ?? ¡®???? ??¡¯
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¡°??? ???? ????¡± PC
+ Mobile Page + App + Activation + ????... ¡°CPA?? CPS?? ??¡± ¡°?? ???? ?? ???¡± 0 100 200 300 400 500 600 700 800 2017? ??? 2018? ??? ??, ?? PC Mobile Video 0 100 200 300 400 500 600 700 800 2017? ??? 2018? ??? ??, ???? PC Mobile Video ????? ?? ????? ?? ¡®???? ??¡¯
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L??? K??? S?? S?? L??? K? 14? ?? ????(?? ??) 17? ?? ????(?? ??) CPA ¡ù¡®????¡¯ ?????????????????,????CPA?Gap??????????????????? ???(??) 14? 17? CPA 14¡¯ ¨¤ 17¡¯ ?22%¡ø ¡ù ?????? ?? ??? ????? CPI? ??? ??
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CPA? ??? ??? ?????
?? ??/?? ???? ??? ?? - 20,000 40,000 60,000 80,000 100,000 120,000 A??? J??? H??? L??? K??? S?? S?? L??? K? 14? ?? ????(?? ??) 17? ?? ????(?? ??) ¡ù¡®????¡¯ ?????????????????,????CPA?Gap??????????????????? ???(??) 14? 17? CPA ¡ù ?????? ?? ??? ????? CPI? ??? ??
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???? ??...¡¯ ?? CPA ??, ?? ??? ??, Refresh(I¡¯ll be back), ???? ??? ?? ¡ù ?? ??? ???? ?? ?? 3rd Party Tracking ?? ??? ? ????, UAC, SDC ? ???? ???/???? ?? ????? ????? ?? ?? ?? Data Mining ¡®?? Mining¡¯ ???
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??? : ???? ???
?? Followers? ????, CPM?? CPA?? ??? ?? ??? ??? ??, ?/?? ??? ???? ???, ???? ??? ??? ???? ?? ??/??? : ????? ?? ROAS? ??? ??? ? ?? ?? NEXT ????? 2.0 ??
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?? ?????? ?????
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¡®? ????? ???? ?? ??¡¯ ¡®?? ??? ? ????¡¯ ? ???? ?? ??? ???? ?? ??.¡± ??? ?? ??(market share)? ??? ??? ??? ???? ????. ???? ??? ???? ??? ??? ¡®?? ????? ?? 1??? ??? ???? ????? ??? ??? ??? ???¡¯?? ?? ??? ? ? ?? ??????. ?? ? ??? ???? ??? ?????, ?????? ??? ???? ????. ??? ???? ????, ?? ???? ???, ???(deep learning)? ?? ??(machine learning)? ??? ??? ??????? ???? ???? ???? ??? ?? ? ?? ????. ???? ??? ???? ??? ?? ?? ??? ??? ???? ???? ??? ? ??????? ????? ???.¡°??????? ????? ????? ??? ?? ??? ??? ? ????. ?? ??? ??? ?? ?? ??? ?? ????? ?? ? ???(python)?? ?? ????. ???? ???? ??? ????? ???? ? ??? ? ?? ??? ?? ?? ????.¡± ?? ¡°??????? ????? ????? ??? ??? ??? ???, ???? ? ???? ??? ??? ¡®???(agile)¡¯? ??? ????? ??? ?????? ??? ? ??¡±?? ¡°???? 3??1 ???? ????¡¤???? ? ??? ¡®4? ????¡¯ ? ? ??? ?? ????? ???? ??? ?? ???? ??? ???? ??? ?? ? ??? ??? ??? ??¡±? ???. #Algorithm #AI #Digital Transformation #Data #Deep Learning #Machine Learning #Python #Agile - ??? ???, ??? 11? 19??
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¡®?? ???¡¯ 2.0 #Machine
Learning #Features #Normalizing #Random Forest #Fitting #Optimizing #Feature importance #Feature Training #Modeling #Prediction Cron #3 Minutes #Prediction DB #Dashboard #Prediction Campaign
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ALM ??? ??
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¡®??? ??? ?
?? ???? ???? ??(Digital Neuro)?? ???? ?????? ???(Automatic)??¡¯
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@App @PC @Mobile @Profile @Media @AD contents @Sales... and Predict.
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¡®???¡¯ ¡®????¡¯ ¡®???¡¯ ? ¡ø ¨‹
? ¡ø ¨‹ ? ¡ø ¨‹ A Seg. ?Ad ¨¤ ?Rev. ¡ø B Seg. ?Ad ¨¤ ?Rev. ¡ø C Seg. ?Ad ¨¤ ?Rev. ¡ø ???? ?? ;
18.
? DNA Engine ???
??? ?? Daily, ???? ?? ?? ???, ??? ?? ? ??? ??? ?? ??? ?? ?? ?? ???? ???? ?? ¡®????¡¯? ??, ??? ??? ?? ?? ??? ¡®????¡¯? ??, ??? ??? ?? ??/?? ¡®??-???¡¯ Profiling ?? ¡®???/??-???¡¯ ???? 3rd Party Tracking ?? ?? ?? ???? ?? ??? ?? ??? ?? ??? ???? ?? ??? ? ??? ?? PC, Mobile, App ?? ?? vs ??? ¡®?? ???¡¯ ??? ¡®??? ???¡¯ ¨¤
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1? ?? ??
?, 6?? ?? (Data??? ? 7? ??) 5?? ??(XXX ??? ??) ???? : 166%(?? ???) ???? : 129% ¡ù ? ? ??/??? ??, ???? ?? ?? ? ?? ??? ?? ¡ù Max 187% ?? #MachineLearning#Features#Normalizing#RandomForest#Fitting#Optimizing#Featureimportance#FeatureTraining#Modeling #PredictionCron#3Minutes#PredictionDB#Dashboard#PredictionCampaign ?? ??? ?? ??? ??/?? ???? ???? M1 M3 ??? ??? ?? Field? ??
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Buy it, use
it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Lock it, fill it, curl it, find it, View it, code it, jam, unlock it Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Lock it, fill it, curl it, find it, View it, code it, jam, unlock it Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Technologic, technologic, technologic, technologic. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Lock it, fill it, curl it, find it, View it, code it, jam, unlock it Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Touch it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Touch it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Lock it, fill it, curl it, find it, View it, code it, jam, unlock it Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Buy it, use it, break it, fix it, Trash it, change it, mail, upgrade it, Charge it, point it, zoom it, press it, Snap it, work it, quick, erase it, Write it, cut it, paste it, save it, Load it, check it, quick, rewrite it Plug it, play it, burn it, rip it, Drag and drop it, zip, unzip it, Lock it, fill it, curl it, find it, View it, code it, jam, unlock it Surf it, scroll it, pose it, click it Cross it, crack it, twitch, update it, Name it, read it, tune it, print it, Scan it, send it, fax, rename it, Touch it, bring it, pay it, watch it, Turn it, leave it, stop, format it. Technologic, technologic, technologic, technologic Technologic, technologic, technologic, technologic ???? ????? ????? Daft Punk, Technologic
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Life, it ¡®????????¡¯? ???, ??????
??? ????? ?????
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(¡®???...???¡¯ TOM? ???? ?) ??? ? ? SK??, ????, SK?? ???(K?)... ??? ? ? SK?? ???(K?)... ? ? ? ? ???, ??...
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??, ??? Concept
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?? ??? ??, ????? ?? ??? ??? ???
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?? ????? ?? ???,
??? ??? ?? ????, ??? ??? ??? ?????? ?????? (????) ???? ???? ????? ??? ??/???? ??? ??-???? ??? P2P?? ??? P2P?? ????? ??????? ???? ???? (????????) JD???? ????/?? ??? ???? ????? KPMG ?? ?? TOP10 Fintech, 8?? ?? ???? ?/???? : 1? 4??? ??(1??)
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¡°? ??? ?
???? !¡± ??? ?? ? ? 220?? Case 01
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??? ????... ¡®???? ??
??...¡¯ K7?? ¡®???¡¯?? ? ? Case 02
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TWO Track ¡®??¡¯ ¡®? ??
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Banner Station
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¡°????? ??? ??
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¡°??? ???? ??? Micro
?? ??? ? ? ??? ?? ??? ??? ?? ? ?? ??? ? ??? ????? ????? ?????¡±
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Micro-custom Banner ¡®??-??
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? ¡®??¡¯ Track (??)
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???? ???? ALM ??
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PC : ??? ??? ??•r
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ALM ??? ¡®????? ?
????? ????¡¯
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Reference group Life, it ¡°??
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???? ???? + ??? Life,
it Package ????? ???? ??, ? ?? Life Style? ?? Stuffs
55.
???? : 1?
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??, ??+?? Total Package ?? ?????
??? ????... ?????????????????? ???????????????
57.
??, ??+?? ??, ??+?? ????????????20%?? ?????????10%?? ?????????? ¡®??¡¯5%?? (?????????????????)
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??, ??+?? Total Package ?? ?????/????20%??? ???? ?????
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???? : 4?
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??, ??+?? Total Package ?? ?????
Soft? ?? ??????? ?????
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??, ??+?? ??, ??+?? ?????????? ??????LG??-??????? ?????1?50%?? ??????????5%???
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??? ???? ???
? ?? ?? ??? ? ???? Footer ?? >> ???? >> 4? ?? >>
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??? ????
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?? & ???? ???, ???? ??, ???? ?????,
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Killer Contents ? ?
? ? ? ? ? ? ? !
68.
??? ?? Reward ?? ??
?? Event
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¡®??? ??¡¯
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¡®??? ??¡¯ =
Tool
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100% ?? ? ?
? ? ? ??? ?? ?? ? ¡®?? ??, ??? ??? ??¡¯ 20? ???? ??! 1,500?¡Á200,000? 300,000,000?
73.
??? ??? ?? ??
???? ??! ? ? ? ? ? ?????? ??? ?? ???? ??? ?? ???? ??? ???? ?? ?? ?? ?? ?? 3?? ?? ???? ¡®??? ??¡¯ ?? ?? 1? ???? 2? ??? 3? ?????
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???? ?? ?? ?? ?? ?? ??, ??? ?? ?? >> ???? >> 4? ?? >>
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???? ?? ??? KST
Parking ?????? ?? ??? ??/??/?? ?? ??? ??? ????? ??? ?? ?, ??? ?? ???? ???? ??? ??? ??? ??? ?? ???? ??, 100?? ?? ???? ?? ?, ???? ?? ???? ?? TPO ???? ??? ??, ??, ??? ? ??? ?? ??? ?? ? ???? ?? 10,000km ??? ??? ??? ???? ?? ? ?? ?, ???? -10,000km ???? ?? ??? ???? ??? ?? ?, ?? ?? ???? ???? ?? ?? ??? 1+1 ??? ?? ??? ?? ???? ??? ??? ??? ???? ??? ?? ??? ??? 0? ????? ?? ?? ????, ???? ??? ?? ?, ?? ??
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???? ???? 5?,10? ????
? ??? 5%?? ??? ?? ?, ??? ?? ???? HAPPY Anniversary ?? ?? 1?? ?? ??? (??) ?????? ???? ??? ??? ?? ??? ??? ??? ??? ??, ?? ??? ??? ????? ???? ?? ???? ???? ?? ?? ?? ?? ?? ??, ? ???, ???? ???? ??? ??? ?? ???? ???? ?? ?? SUV ?? ?, ??? ?? ?? ???? ?? ???? ? ???? ???? ?? ?? ???? ???, ??? ?? ?? ?? ?? ??? ?? ???? ??? ???? ??? ?? ??? ?? ?? ? ??? ?? ?? ???? ??? ?? ??? ?? ?? ?? ??, ???? ?? ?, ?? ?? ???
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SNS ?? ??
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??? ?? ?????. Life,
it campaign ??? ??? ?? ??? ??? ???? ??? ????? ??? ?? ???????? ?? ?? ? ????
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SNS Contents ??_ ????
???? ??? ?? ??? ????? ?? ??? ?? Campaign ??_ ?? ?? ??? ? ?? ??? ? ?? ¡°ooo, it¡± ?? ???? ???? ??? * ??/??? ?? ?? ??? ? ???? ????, ???? ? ??? ??? ?? ?? ?? ?? Life, it
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??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ SMR ¡®???,
Full??¡¯ ?????? & ???? ¡®???, ?????¡¯ ???? ¡®???, ???, ???¡¯ ??? ¡®??????, ???¡¯ ????? ¡®???, ???¡¯ SPOTV ¡®?????, ???¡¯ CGV ¡®?????, ???¡¯ ??? ¡®?????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????, ?????¡¯ ?????? ¡®????, ???, ???¡¯ ??? ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯ GDN ¡®???, ???, UAC¡¯ ????? ¡®????, ?????¡¯ ?????? ¡®????, ?????¡¯ TNK ¡®????, ?????¡¯ ?????? ¡®????, ?????¡¯
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Full??¡¯ ?????? & ???? ¡®???, ?????¡¯ ???? ¡®???, ???, ???¡¯ ??? ¡®??????, ???¡¯ ????? ¡®???, ???¡¯ GDN ¡®???, ???, UAC¡¯ SPOTV ¡®?????, ???¡¯ CGV ¡®?????, ???¡¯ ??? ¡®?????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????, ?????¡¯ ?????? ¡®????, ???, ???¡¯ ??? ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯ ????? ¡®????, ?????¡¯ ?????? ¡®????, ?????¡¯ TNK ¡®????, ?????¡¯ ?????? ¡®????, ?????¡¯
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???, UAC¡¯ ?????? & ???? ¡®???, ?????¡¯ ??? ¡®?? ???¡¯ SPOTV ¡®?????, ???¡¯ ?????? ¡®????, ???, ???¡¯ ????? ¡®????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????¡¯ ?????? ¡®????¡¯ TNK ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯ ??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ ?? ¡®???, ???¡¯ ¡ù ??? ?? ?? ??? ??, ???? ?????? ?? ?? ??
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???? ¡®CPA ???¡¯ ¡®??????¡¯ ??? ¡®??????, ???¡¯ GDN ¡®???,
???, UAC¡¯ ?????? & ???? ¡®???, ?????¡¯ ??? ¡®?? ???¡¯ SPOTV ¡®?????, ???¡¯ ?????? ¡®????, ???, ???¡¯ ????? ¡®????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????¡¯ ?????? ¡®????¡¯ TNK ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯ ??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ ?? ¡®???, ???¡¯
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??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ SMR ¡®???,
Full??¡¯ ???? ¡®CPA ???¡¯ ¡®??????¡¯ ??? ¡®??????, ???¡¯ GDN ¡®???, ???, UAC¡¯ ?????? & ???? ¡®???, ?????¡¯ ??? ¡®?? ???¡¯ SPOTV ¡®?????, ???¡¯ ?????? ¡®????, ???, ???¡¯ ????? ¡®????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????¡¯ ?????? ¡®????¡¯ TNK ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯
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??? ¡®???¡¯ ????? ¡®???&????¡¯ ??? ¡®???¡¯ ??? ¡®???, ???, ???¡¯ SMR ¡®???,
Full??¡¯ ???? ¡®CPA ???¡¯ ¡®??????¡¯ ??? ¡®??????, ???¡¯ GDN ¡®???, ???, UAC¡¯ ?????? & ???? ¡®???, ?????¡¯ ??? ¡®?? ???¡¯ SPOTV ¡®?????, ???¡¯ ?????? ¡®????, ???, ???¡¯ ????? ¡®????¡¯ ??? ¡®????, ???¡¯ ?????? ¡®????¡¯ ?????? ¡®????¡¯ TNK ¡®????¡¯ EDN PLUS ¡®????, ???¡¯ ???? ¡®??? ??¡¯ SK?? ¡®??? ??¡¯ ¡ù ??? ?? ?? ??? ??, ???? ?????? ?? ?? ??
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