際際滷

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Founder of NipTuck Coach
Patient Advocate
Surgical Buddy
Host The NipTuck Talk
Show
Welcome
@niptuckcoach #niptucktalk #safetyinaesthetics
8 Golden Rules for
Effective Patient
Consultations
Presented by Michele Garber
The Global Aesthetics Conference 2015 Miami
Over 20 million cosmetic surgical
and non-surgical procedures were
performed world-wide in 2014
(ISAPS 2015)
Its A Competitive Marketplace
ptconsultations
How are YOU going to help Patients
Navigate through the Confusing World of Cosmetic
Procedures, Keeping them safe and well-informed?
Must Trust the Practice
Must TRUST the PROVIDER
Must TRUST the Experience
 Allot enough time to spend with the
patient during the consultation
Dont keep the patient waiting more
than 15 minutes
#1 Timely
#2Build Trust
Tactics for Building Trust
 Be Honest and Transparent
- Discuss surgical skills, certifications, respond to
any negative online reviews or disciplinary actions-
past or present. Disclose any partnerships with
medical companies
 Display empathy and compassion
 Be accessible
 Develop positive open communications
Tactics for Building Trust
#3 Discover
Patients Story Motivatio
n
Aesthetic Goals
Emotional
Needs
State of Mind
 Understanding
 Empathy
 Support
 Compassion
#4 Validate
#5 Collaborate
 Use a consultative approach
 Develop a treatment plan together
 Write it out
 Empower the patient
 Avoid Salesy Techniques
Collaborate
s information. I recently scheduled a consultation at a dermatology cent
have a doctor's visit but I ended up having an appointment with a
sales consultant who had no information other then pricing plans
and superficial information on the the procedures offered.
You would have thought I was scheduling a haircut but this is my
face! S.C.
 Describe the procedure:
 No Hype, Be Truthful
 Prepare the patient
 Dont over promise
 Use visuals
 Manage Expectations
#6 Educate
No Hype
Johnny Appleseed
Youll be back at work in two weeks
Youre facelift will last 5-10 years
AVOID CANNED PHRASES
You will look beautiful. This is an easy case
 ALL office policies
 All Fees including
Cancellation and
Revision Fees
 Written quotes, treatment
plan and collateral
materials
#7 Inform
 Hospital Affiliations
 Surgical Suite Accreditation
 Emergency equipment
 Post-op Care
 Offer a patient referral
#7 Inform
#8 Thank
 Thank patient for coming
in
 Send a Thank you
 Follow-up with a phone
call
 Offer your services and
to answer any questions
Time
Trust
Discover
Validate
Collaborate
Educate
Inform
Thank
Summary
Thank you
www.niptuckcoach.com
www.niptucktalk.com
www.facebook.com/niptuckcoach
Twitter @niptuckcoach
Subscribe to The Nip/Talk Show on
iTunes
niptuckcoach@gmail.com

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ptconsultations