This document outlines 8 golden rules for effective patient consultations for cosmetic procedures. The rules are: 1) Allot enough timely for consultations and don't keep patients waiting; 2) Build trust with patients through honesty, empathy, accessibility, and open communication; 3) Discover patients' motivations, aesthetic goals, emotional needs, and state of mind; 4) Validate patients' experiences; 5) Collaborate with patients to develop treatment plans; 6) Educate patients without hype by preparing and managing expectations; 7) Fully inform patients about procedures, policies, fees and care; 8) Thank patients for their time and follow up. Following these rules can help practitioners safely guide patients and compete in the cos
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1. Founder of NipTuck Coach
Patient Advocate
Surgical Buddy
Host The NipTuck Talk
Show
Welcome
@niptuckcoach #niptucktalk #safetyinaesthetics
2. 8 Golden Rules for
Effective Patient
Consultations
Presented by Michele Garber
The Global Aesthetics Conference 2015 Miami
3. Over 20 million cosmetic surgical
and non-surgical procedures were
performed world-wide in 2014
(ISAPS 2015)
10. Tactics for Building Trust
Be Honest and Transparent
- Discuss surgical skills, certifications, respond to
any negative online reviews or disciplinary actions-
past or present. Disclose any partnerships with
medical companies
11. Display empathy and compassion
Be accessible
Develop positive open communications
Tactics for Building Trust
16. Use a consultative approach
Develop a treatment plan together
Write it out
Empower the patient
Avoid Salesy Techniques
Collaborate
17. s information. I recently scheduled a consultation at a dermatology cent
have a doctor's visit but I ended up having an appointment with a
sales consultant who had no information other then pricing plans
and superficial information on the the procedures offered.
You would have thought I was scheduling a haircut but this is my
face! S.C.
18. Describe the procedure:
No Hype, Be Truthful
Prepare the patient
Dont over promise
Use visuals
Manage Expectations
#6 Educate
No Hype
19. Johnny Appleseed
Youll be back at work in two weeks
Youre facelift will last 5-10 years
AVOID CANNED PHRASES
You will look beautiful. This is an easy case
20. ALL office policies
All Fees including
Cancellation and
Revision Fees
Written quotes, treatment
plan and collateral
materials
#7 Inform
21. Hospital Affiliations
Surgical Suite Accreditation
Emergency equipment
Post-op Care
Offer a patient referral
#7 Inform
22. #8 Thank
Thank patient for coming
in
Send a Thank you
Follow-up with a phone
call
Offer your services and
to answer any questions