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Public Policy

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This document provides information to business owners on getting involved in public policy and advocacy. It aims to dispel myths that one person cannot make a difference or that it is too complicated. It encourages identifying key issues for your business, developing relationships with legislators, and educating them on small business perspectives. Suggested starting steps include joining a public policy committee, attending workshops, tracking bills, and scheduling meetings with local representatives. The overall message is that engagement is important so legislators understand small business impacts as they make decisions affecting the operating environment.

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Public Policy: an Investment in your BusinessCecelia McCloyPublic Policy Director, NAWBO-SV
I am only one voice, why would anyone listen to me?It seems so complicatedHow do you find out and track (business) issues?I really dont have the time right now.Myths About Public Policy
They were elected to represent constituentsYou represent two voices: your own issues and the small business communityYou are viewed as a constituent by your home address and business addressThey need and want information about issuesLocal District staff will meet with you to discuss issues, if legislator is unavailableDeveloping a relationship means that you can be the go to person for that issueYou can potentially turn it into a PR event and become a noted expertLegislators Want to Meet You
How do I find my representatives?http://www.legislature.ca.gov/http://www.assembly.ca.gov/http://www.congress.org/http://www.congress.com/http://www.house.gov/http://www.senate.gov/Legislators have interests too they serve on committees that hold hearings to investigate a need or problem and write legislationIt is so Complicated Where do I Begin?
Stay Informed - Join the NAWBO-SV Public Policy Committee Send your email to Ceil McCloycmccloy@issi-net.comAttend a public policy workshop or conference from your industry trade groupAttend the NAWBO-CA Public Policy DaysMay 2010; 2011?Procurement FairePanels: Tax; Healthcare; Economic Recovery; Access to Capital; Workers CompensationLegislative VisitsIt is so Complicated Where do I Begin?
Think about your business What keeps you up at night?Taxes? Healthcare? Education? Financing? Procurement? Regulatory Burden? Insurance? Staff???What are you passionate about?Marry the two interests dont overextend! Pick one or two issues that are important to you Now you can do your investigative HomeworkWhat are the Small Business Issues?
Read your trade publications; NAWBOs Public Policy information at the nationwide levelCheck out some Industry GroupsWomen Impacting Public Policywww.wipp.orgSilicon Valley Leadership Groupwww.svlg.orgCalifornia Small Business Associationwww.csba.comCalifornia Chamber of Commercewww.calchamber.comSee Who is worried about your issuesWhat are the Small Business Issues?
Find out what legislation is being formulated about the issues http://www.legislature.ca.gov/http://www.assembly.ca.gov/http://www.congress.com/http://www.house.gov/http://www.senate.gov/ Find the committees that match your interestLook up your legislator and see what committees they attendWhat are the Small Business Issues?
Help formulate NAWBO-SVs public policy issuesDevelop an annual Public Policy Issue BriefEducation; Water Bond; Housing; TaxesReviewed and approved by the NAWBO-SV BoardTake a stand-on a business issue3% employee withholding (1099 employee)Visit a Silicon Valley Legislator in a District OfficeBring the NAWBO-SV Issue BriefEducate the member about NAWBO-SVTalk to the member about your businessWhat are the Small Business Issues?
If Not Now; When?California Small Businesses are under attack due to tremendous pressure from the CA budget situationThe Legislature is looking at you to balance the budget either through new taxes or feesWe need to make sure our voices are heard!!Legislators need to know we will hold them accountable and their actions impact our livelihoodI really dont have the time right now.
Become aware If you dont focus on public policy, then legislators will be running your businessStay informed Pick your top two or three issues and find out what is happeningTell yourself that this year, you will attend one public briefing about something that interests youGo on a legislative visit, go with someone from the NAWBO-SV Public Policy committeeConclusions

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Public Policy

  • 1. Public Policy: an Investment in your BusinessCecelia McCloyPublic Policy Director, NAWBO-SV
  • 2. I am only one voice, why would anyone listen to me?It seems so complicatedHow do you find out and track (business) issues?I really dont have the time right now.Myths About Public Policy
  • 3. They were elected to represent constituentsYou represent two voices: your own issues and the small business communityYou are viewed as a constituent by your home address and business addressThey need and want information about issuesLocal District staff will meet with you to discuss issues, if legislator is unavailableDeveloping a relationship means that you can be the go to person for that issueYou can potentially turn it into a PR event and become a noted expertLegislators Want to Meet You
  • 4. How do I find my representatives?http://www.legislature.ca.gov/http://www.assembly.ca.gov/http://www.congress.org/http://www.congress.com/http://www.house.gov/http://www.senate.gov/Legislators have interests too they serve on committees that hold hearings to investigate a need or problem and write legislationIt is so Complicated Where do I Begin?
  • 5. Stay Informed - Join the NAWBO-SV Public Policy Committee Send your email to Ceil McCloycmccloy@issi-net.comAttend a public policy workshop or conference from your industry trade groupAttend the NAWBO-CA Public Policy DaysMay 2010; 2011?Procurement FairePanels: Tax; Healthcare; Economic Recovery; Access to Capital; Workers CompensationLegislative VisitsIt is so Complicated Where do I Begin?
  • 6. Think about your business What keeps you up at night?Taxes? Healthcare? Education? Financing? Procurement? Regulatory Burden? Insurance? Staff???What are you passionate about?Marry the two interests dont overextend! Pick one or two issues that are important to you Now you can do your investigative HomeworkWhat are the Small Business Issues?
  • 7. Read your trade publications; NAWBOs Public Policy information at the nationwide levelCheck out some Industry GroupsWomen Impacting Public Policywww.wipp.orgSilicon Valley Leadership Groupwww.svlg.orgCalifornia Small Business Associationwww.csba.comCalifornia Chamber of Commercewww.calchamber.comSee Who is worried about your issuesWhat are the Small Business Issues?
  • 8. Find out what legislation is being formulated about the issues http://www.legislature.ca.gov/http://www.assembly.ca.gov/http://www.congress.com/http://www.house.gov/http://www.senate.gov/ Find the committees that match your interestLook up your legislator and see what committees they attendWhat are the Small Business Issues?
  • 9. Help formulate NAWBO-SVs public policy issuesDevelop an annual Public Policy Issue BriefEducation; Water Bond; Housing; TaxesReviewed and approved by the NAWBO-SV BoardTake a stand-on a business issue3% employee withholding (1099 employee)Visit a Silicon Valley Legislator in a District OfficeBring the NAWBO-SV Issue BriefEducate the member about NAWBO-SVTalk to the member about your businessWhat are the Small Business Issues?
  • 10. If Not Now; When?California Small Businesses are under attack due to tremendous pressure from the CA budget situationThe Legislature is looking at you to balance the budget either through new taxes or feesWe need to make sure our voices are heard!!Legislators need to know we will hold them accountable and their actions impact our livelihoodI really dont have the time right now.
  • 11. Become aware If you dont focus on public policy, then legislators will be running your businessStay informed Pick your top two or three issues and find out what is happeningTell yourself that this year, you will attend one public briefing about something that interests youGo on a legislative visit, go with someone from the NAWBO-SV Public Policy committeeConclusions