Public Pages EN
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Sonico is a social media platform popular in Latin America and other regions, with over 41 million registered users. The document discusses Sonico's audience breakdown by country, with most users from Brazil, Mexico, and Colombia. It also outlines Sonico's features for public pages that allow brands and organizations to connect with users. Public pages provide analytics and ways to engage audiences through polls, videos, photos and other tools. The goal is for public pages to have natural interactions with users through one centralized brand or organization presence on the site.
Public Pages EN
- 1. September 2009 Public Pages
- 2. Sonico Timeline Spanish Speaking CountriesReach Portuguese Speaking Countries Reach Global Reach W ith English Version
- 3. Exponential Growth Small user overlapping with other Networks 34% with Facebook (ComScore Feb. 2009) Huge opportunity to reach new audiences
- 4. www.sonico.com The Audience www.sonico.com Latin America users: +34 Million *September 2009 # Users Over 41.000.000 registered users. Brazil Mexico Colombia Peru Argentina Venezuela Spain Chile USA 8,733,830 6,838,754 5,026,072 3,748,955 3,460,574 2,966,206 1,853,879 1,565,498 1,194,722
- 5. Demographics
- 6. The Brands
- 7. Brands already advertised in Sonico
- 8. Latam: Advertising Landscape Advertising expenditure Million USD Source: CACEM (Argentina), Intermeios (Brazil), CICOM (Mexico), ZenithOptiMedia, press clippings. Internet advertising Million USD Internet represents 3.2% of total advertising expenditure Internet represents 3.5% of total advertising expenditure Internet represents 2.8% of total advertising expenditure * * * +25% +26% +9%
- 10. Your Life Online PERSONAL (friends & family) PROFESSIONAL (recruiters, work relations) PUBLIC (brands, politicians, other) Organizing your life online Sonico is a social communications platform that merges social utility and social entertainment to keep in touch and communicate with your real friends from school, university and work . Sonico allows you to organize your personal, professional and public life online.
- 11. Public Pages
- 12. A Sonico Public Page is a customizable social media presence for brands, celebrities, politicians, organizations and more. It allows them to join the conversations that are already happening between Sonico users. All interactions between followers are shown in all their friends’ newsfeeds. So it is actually the users who are pushing the brand’s message among their friends. What are Public Pages? This results in amazing virality and exposure
- 13. Cornerstone of your Social Media Presence Open to all users (even non-Sonico users) Fully customizable - Public Pages allow you to: Change colors & background, create your own look & feel Create your own polls & surveys Upload your own RSS feeds (Blog, YouTube, Picasa, Flickr, Twitter) Upload Photos & Videos Create your own events Send messages to all your Followers Get detailed stats of your fans and visitors Friendly URL (organic positioning) Why are Public Pages so great?
- 14. In the statistics section of your public page you will know exactly who is visiting you and what is the content that interests them. You will also be able to analyze visits, comments, videos and much more! What statistics can I get ? You will have the information minute by minute no matter the time!
- 15. Brands and Products Companies and Shops Artists and Celebrities Politicians and NGOs Sports Teams Music Bands and more! Who are Public Pages for?
- 16. Anatomy of a Public Page Your Logo / photo Your Blogs Your wall showing activity and stuff Basic Info Your Fans Your Twitter feed
- 17. Anatomy of a Public Page (cont.) Your Forums Your videos in Sonico Comments from your followers Users videos Your pics Followers pics Your favorites public pages Adicional content
- 18. Because we´re allways looking for real users, our objective is to apply the same filosofy with the public pages in Sonico Therefore, you´ll be the only user, brand, organization or celebrity who is going to be in contact with the users. Control your brand One Brand, One Page!
- 19. Customize yourself in Sonico
- 20. Thank You! www. sonico .com