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Public relation

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Public relations involves managing communication between an organization and the public to influence perceptions. Early practitioners included those who campaigned for politicians in the late 1700s. During World War I, many PR professionals got their start with the Committee on Public Information, helping stimulate the development of public relations as a profession focused on propaganda and publicity.

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Public Relation 誤 Ansehee
Public Relation (definition) Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Public Relation (history) One early practitioner of public relations is Georgiana Cavendish, Early Duchess of Devonshire, who conducted press relations, lobbying and History celebrity campaigning on behalf of Charles James Fox, a British politician supporting the Whig party in the late 1700s. Develo The First World War helped stimulate the development of public pment relations as a profession. Many of the first PR professionals, including as war- Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start time with the Committee on Public Information (also known as the Creel propag Committee), which organized publicity on behalf of U.S. objectives anda during World War I.
Public Relation (negative) Negative public relations, also called dark public relations (DPR), is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival. DPR may rely on IT security, industrial espionage, social engineering and competitive intelligence. Common techniques include using dirty secrets from the target, producing misleading facts to fool a competitor. Some claim that negative public relations may be highly moral and beneficial for the general public since threat of losing the reputation may be disciplining for companies, organizations and individuals. Apart from this, negative public relations helps to expose legitimate claims against one.
Public Relation (example) Edward Bernays Edward Louis Bernays (November 22, 1891 March 9, 1995) was an Austrian- American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Hairnet he got a labor expert to urge labor commissioners around the country to insist that women working with or near machines wear hairnets for their own protection. Much favorable publicity ensued. cigarettes he was instrumental in making it acceptable for women to smoke in public, sponsoring, on behalf of the American Tobacco Company's Lucky Strike cigarettes, demonstrations in which debutantes gathered on street corners to light up. The cigarettes were even called "torches of freedom."
Public Relation (example)
Reference Definition History Negative (Wikipedia) Edward Bernays (The New York Times. http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html) Photo (http://www.tvreport.co.kr/?c=news&m=newsview&idx=230285)

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Public relation

  • 1. Public Relation 誤 Ansehee
  • 2. Public Relation (definition) Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
  • 3. Public Relation (history) One early practitioner of public relations is Georgiana Cavendish, Early Duchess of Devonshire, who conducted press relations, lobbying and History celebrity campaigning on behalf of Charles James Fox, a British politician supporting the Whig party in the late 1700s. Develo The First World War helped stimulate the development of public pment relations as a profession. Many of the first PR professionals, including as war- Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start time with the Committee on Public Information (also known as the Creel propag Committee), which organized publicity on behalf of U.S. objectives anda during World War I.
  • 4. Public Relation (negative) Negative public relations, also called dark public relations (DPR), is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival. DPR may rely on IT security, industrial espionage, social engineering and competitive intelligence. Common techniques include using dirty secrets from the target, producing misleading facts to fool a competitor. Some claim that negative public relations may be highly moral and beneficial for the general public since threat of losing the reputation may be disciplining for companies, organizations and individuals. Apart from this, negative public relations helps to expose legitimate claims against one.
  • 5. Public Relation (example) Edward Bernays Edward Louis Bernays (November 22, 1891 March 9, 1995) was an Austrian- American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Hairnet he got a labor expert to urge labor commissioners around the country to insist that women working with or near machines wear hairnets for their own protection. Much favorable publicity ensued. cigarettes he was instrumental in making it acceptable for women to smoke in public, sponsoring, on behalf of the American Tobacco Company's Lucky Strike cigarettes, demonstrations in which debutantes gathered on street corners to light up. The cigarettes were even called "torches of freedom."
  • 7. Reference Definition History Negative (Wikipedia) Edward Bernays (The New York Times. http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html) Photo (http://www.tvreport.co.kr/?c=news&m=newsview&idx=230285)