Public Relations For Accountants and CPAs

May 15, 2014Download as PPTX, PDF0 likes251 views

meritmile

This presentation provides a wealth of marketing, PR, public relations and social media tips for accountants and CPAs.

MERIT MILE PUBLIC RELATIONS | QB EXPRESS
25/15/2014
CONTENTS Agenda
1. About Merit Mile & John Sternal
2. PR Challenges faced by CPAs and Accountants
3. Tactical opportunities for more exposure
4. How do you know it’s working
5. 64 Ways To Get In The News
Merit Mile | Copyright 2014

35/15/2014
CONTENTS
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
About Merit Mile
Full-service, award-winning consulting and creative services agency
Marketing, Web, PR, Social Media, Advertising core competencies
Select clients: Black Book, Microsoft, Parallels, SwapALease.com
Ranked #14 largest agency in 2012 by South Florida Business Journal
Propriety marketing analytics platform; Merit Mile Metrix
Boca Raton, Seattle, Atlanta
tttttt
Merit Mile | Copyright 2014

45/15/2014
CONTENTS
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
Difference Between PR & Marketing/Advertising
Merit Mile | Copyright 2014

55/15/2014
CONTENTS
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
Why Is PR So Challenging For CPAs?
Perception – it’s not very “sexy”
Many CPAs not sure what to talk about
Unsure how to get a reporter interested
Unsure how to make PR “work for you”
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Merit Mile | Copyright 2014

65/15/2014
CONTENTS
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
Online media, programming options and overall
viewership continues to grow for popular delivery
methods
Source: AdWeek, April 28, 2014
A Changing Media World
Merit Mile | Copyright 2014

75/15/2014
CONTENTS
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
A Changing Media World
“Traditional” TV is still large, but it’s a shrinking world,
particularly among younger audiences.
Source: AdWeek, April 28, 2014
Merit Mile | Copyright 2014

85/15/2014
CONTENTS
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
The Evolution Of Media
Broadcast Print Digital Social
Merit Mile | Copyright 2014

95/15/2014
CONTENTS
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
Where Are Your Opportunities?
Craft your message
How are you positioned vs. the competition?
What expertise can you offer?
ttt
Merit Mile | Copyright 2014

105/15/2014
CONTENTS
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
What Do You Need For Success?
Press kit
Ideas for stories
Blog & social profiles
Willingness to invest time
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Merit Mile | Copyright 2014

115/15/2014
CONTENTS
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
How Can PR Drive Real Business?
The Integrated approach
Where can visitors get more information?
What can they download?
How can you capture their “information”?
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Merit Mile | Copyright 2014

125/15/2014
CONTENTS
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
The Planning Stage
What are your business goals?
What do you want your PR to do?
Accentuate what makes you different
Use the power of the calendar
“An advertising or PR investment
without a plan is like playing the
lottery. Feel lucky?”
Mark Reino
Merit Mile CEO
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Merit Mile | Copyright 2014

135/15/2014
CONTENTSDid It Work?
Part art but mostly science, Merit Mile Metrix is our proprietary web application
that allows users to launch campaigns, measure performance and tightly
manage projects.
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
Why is measurement important?
WHAT should you measure?
How often should you measure?
ttt
Merit Mile | Copyright 2014

THANK YOU
MERIT MILE
131 NE 1ST AVENUE, SUITE 100
BOCA RATON, FL 33432 USA
Info@MeritMile.com 561-362-8888 www.MeritMile.com
www.Facebook.com/MeritMile www.Twitter.com/MeritMile
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Public Relations For Accountants and CPAs

1. MERIT MILE CREATING BUSINESS MOMENTUMSM Public Relations For CPAs & Accountants | QB Express John Sternal – Director of PR & Social Media May 13, 2014

2. MERIT MILE PUBLIC RELATIONS | QB EXPRESS 25/15/2014 CONTENTS Agenda 1. About Merit Mile & John Sternal 2. PR Challenges faced by CPAs and Accountants 3. Tactical opportunities for more exposure 4. How do you know it’s working 5. 64 Ways To Get In The News Merit Mile | Copyright 2014

3. 35/15/2014 CONTENTS MERIT MILE PUBLIC RELATIONS | QB EXPRESS About Merit Mile Full-service, award-winning consulting and creative services agency Marketing, Web, PR, Social Media, Advertising core competencies Select clients: Black Book, Microsoft, Parallels, SwapALease.com Ranked #14 largest agency in 2012 by South Florida Business Journal Propriety marketing analytics platform; Merit Mile Metrix Boca Raton, Seattle, Atlanta tttttt Merit Mile | Copyright 2014

5. 55/15/2014 CONTENTS MERIT MILE PUBLIC RELATIONS | QB EXPRESS Why Is PR So Challenging For CPAs? Perception – it’s not very “sexy” Many CPAs not sure what to talk about Unsure how to get a reporter interested Unsure how to make PR “work for you” tttt Merit Mile | Copyright 2014

6. 65/15/2014 CONTENTS MERIT MILE PUBLIC RELATIONS | QB EXPRESS Online media, programming options and overall viewership continues to grow for popular delivery methods Source: AdWeek, April 28, 2014 A Changing Media World Merit Mile | Copyright 2014

7. 75/15/2014 CONTENTS MERIT MILE PUBLIC RELATIONS | QB EXPRESS A Changing Media World “Traditional” TV is still large, but it’s a shrinking world, particularly among younger audiences. Source: AdWeek, April 28, 2014 Merit Mile | Copyright 2014

9. 95/15/2014 CONTENTS MERIT MILE PUBLIC RELATIONS | QB EXPRESS Where Are Your Opportunities? Craft your message How are you positioned vs. the competition? What expertise can you offer? ttt Merit Mile | Copyright 2014

10. 105/15/2014 CONTENTS MERIT MILE PUBLIC RELATIONS | QB EXPRESS What Do You Need For Success? Press kit Ideas for stories Blog & social profiles Willingness to invest time tttt Merit Mile | Copyright 2014

11. 115/15/2014 CONTENTS MERIT MILE PUBLIC RELATIONS | QB EXPRESS How Can PR Drive Real Business? The Integrated approach Where can visitors get more information? What can they download? How can you capture their “information”? tttt Merit Mile | Copyright 2014

12. 125/15/2014 CONTENTS MERIT MILE PUBLIC RELATIONS | QB EXPRESS The Planning Stage What are your business goals? What do you want your PR to do? Accentuate what makes you different Use the power of the calendar “An advertising or PR investment without a plan is like playing the lottery. Feel lucky?” Mark Reino Merit Mile CEO tttt Merit Mile | Copyright 2014

13. 135/15/2014 CONTENTSDid It Work? Part art but mostly science, Merit Mile Metrix is our proprietary web application that allows users to launch campaigns, measure performance and tightly manage projects. MERIT MILE PUBLIC RELATIONS | QB EXPRESS Why is measurement important? WHAT should you measure? How often should you measure? ttt Merit Mile | Copyright 2014

14. 145/15/2014 CONTENTS MERIT MILE PUBLIC RELATIONS | QB EXPRESS To Learn More John Sternal: PR Veteran Get your copy of “64 Ways To Get PR For Your Brand” White Paper: Download HERE @SternalPR LinkedIn.com/JohnSternal Merit Mile | Copyright 2014

15. THANK YOU MERIT MILE 131 NE 1ST AVENUE, SUITE 100 BOCA RATON, FL 33432 USA Info@MeritMile.com 561-362-8888 www.MeritMile.com www.Facebook.com/MeritMile www.Twitter.com/MeritMile 5/15/2014 15

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Public Relations For Accountants and CPAs

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