Public Relations in a nutshell
Download as PPTX, PDF
3 likes944 views
Public Relations in a nutshell - what it is, how it can benefit your business, steps to take to get started.
Public Relations in a nutshell
- 1. Public Relations in a nutshell Debbie Leven http://prcoach.co.uk
- 2. What is Public Relations? Reputation - what you do, what you say, what others say Goodwill and understanding Getting message across, telling your story Planned and sustained
- 3. How to do it - plan Objectives, audiences, messages Ideas/activity Channels, tools Action plan - timetable
- 4. Top tips Google keyword + journalist
- 5. Top tips Follow the sector/news Twitter search and lists Alltop.com Media databases (http://www.prcoach.co.uk/pr-tips-and-resources/) Find and engage on social networks Do your research
- 6. Summary Reputation what you do and say, what others say Planning - objectives, audiences, messages Defining ideas/activity Identifying right channels/tools Sustained and planned
- 7. What next? Get started do PR yourself Hire someone to do PR for you Work with someone who will show you what to do, how to do it and guide you as you develop the knowledge, skills and expertise to get PR results
- 8. PR Coaching programme 贈2,499 Worth Kick off tel/Skype call 贈250 A PR plan objectives, audiences, messages, action plan 贈2,499 Tel/Skype calls every two weeks plus notes and actions from calls 贈2,999 Review of all materials you produce and unlimited email support 贈999 Journalist, blogger, influencer and PR opportunity tracking 贈999 Tailored, and researched, press and media list news and expert 贈999 Press kit 贈499 Tailored emails for pitching press releases 贈250 Tailored pitches for expert article and guest blog opportunities 贈499 Template press releases 贈999 Virtual media training 贈499 Total 贈11,491 Contact me today: debbie@prcoach.co.uk