Public relations2
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A press kit is a set of promotional materials distributed to members of the media to announce releases, product launches, news conferences, or other events. It typically includes a background on the company or individual, fact sheets, biographies, press coverage, photos, and a press release about the current news. An electronic press kit (EPK) serves the same purpose digitally through a website, email, or disc. The first known EPK was created in 1995 for an R&B artist and included biographical information, audio/video clips, and a performance calendar.
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- 2. A press kit, often referred to as a media kit in business environments, is a pre- packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
- 3. Product launches New company launch Mergers and acquisitions News conferences Large events / Industry trade shows
- 4. Backgrounder with historical information on the company or individual. Fact sheet listing specific features, statistics, or benefits. Biographies of key executives, individuals, artists, etc. Past press coverage Photos or other images (high resolution) of key executives, logos, products, etc. A press release detailing the current news the media kit is sent in reference to Media contact information (usually of a public relations department or spokesperson) A CD, DVD, software title, video, etc. as appropriate for the sender of the release Collateral advertising material, such as: postcard, flier, newspaper ad, etc.
- 6. A press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form. The first known EPK, as we know it today, premiered live on the web on January 8, 1995 and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf.
- 7. http://en.wikipedia.org/wiki/Press_kit http://blog.daum.net/sante/15595929 http://www.cyworld.com/AUTOcollection/3 564181