The document discusses the high cost of cheap food and provides 7 questions to help effectively present information to an audience by understanding them better. The questions are: 1) What are they like? 2) Why are they here? 3) What keeps them up at night? 4) How can you solve their problem? 5) What do you want them to do? 6) How might they resist? 7) How can you best reach them? Understanding the audience by considering these questions can help create a more effective presentation that reaches the desired goals.