際際滷

際際滷Share a Scribd company logo
Tatiana Cazzaro
[Public speaking
relazionale]
in pratica
Metti in scena una storia, non spiegarla.
CHI SONO
Accompagno le persone e le imprese a guardare
il mondo da una diversa inclinazione, per aiutarle
a scoprire un modo nuovo di comunicare e di
raccontarsi, che parte da chi vogliono diventare.
Tatiana Cazzaro  Tout Court
Copywriter relazionale, communication strategist
2
www.toutcourt.me
tatianacazzaro
/toutcourt.me
@tatianacazzaro
3
PREMESSE
[Fight or flight]
@tatianacazzaro
4
LA COSA PI SEMPLICE DEL MONDO
PREMESSE
[Comunicare]
@tatianacazzaro
5
PREMESSE
[Empatia]
@tatianacazzaro
6
6
7
TRA DIRE E FARE
Immagine
[la cassetta degli attrezzi]
@tatianacazzaro
8
PREPARARSI.
TRA DIRE E FARE
[la cassetta degli attrezzi]
(1)
@tatianacazzaro
9
IN SCENA
TRA DIRE E FARE
[la cassetta degli attrezzi]
(2)
@tatianacazzaro
10
Convinciamo
con la nostra
PRESENZA.
Walt Whitman
TRA DIRE E FARE
[la cassetta degli attrezzi]
@tatianacazzaro
11
La presenza 竪 una condizione
di estremo potere, perch辿 ci
rende irresistibili (e unici).
TRA DIRE E FARE
[la cassetta degli attrezzi]
@tatianacazzaro
12
Ha a che fare con i tre livelli di linguaggio:
VERBALE,
NON VERBALE,
PARA VERBALE
TRA DIRE E FARE
[la cassetta degli attrezzi]
@tatianacazzaro
HTTPS://MEDIA.GIPHY.COM/MEDIA/L4KHNYAANLYOUODS0/GIPHY.GIF
HTTPS://MEDIA.GIPHY.COM/MEDIA/L4KHNYAANLYOUODS0/GIPHY.GIF
14
Il corpo dice quel che le
parole non possono dire.
Martha Graham
TRA DIRE E FARE
[la cassetta degli attrezzi]
@tatianacazzaro
15
TRA DIRE E FARE
Non esistono parole pure
e semplici: vi sono soltanto
parole con gesti o con tono
di voce o qualcosa del
genere.
Bateson
[la cassetta degli attrezzi]
@tatianacazzaro
16
TRA DIRE E FARE
il linguaggio del
[la cassetta degli attrezzi]
CORPO
@tatianacazzaro
17
TRA DIRE E FARE
LA VOCE
[la cassetta degli attrezzi]
@tatianacazzaro
18
PROVARE,
PROVARE
E ANCORA PROVARE.
TRA DIRE E FARE
[la cassetta degli attrezzi]
(RIPETI CON ME)
(3)
@tatianacazzaro
19
RILASSARSI.
TRA DIRE E FARE
[la cassetta degli attrezzi]
(4)
@tatianacazzaro
20
CHI SONO
20
CHI SONO
21
CHI SONO
Where you falter, alter.
Peggy Noonan
@tatianacazzaro
22
CHI SONO
@tatianacazzaro
Annamaria Testa  nuovoeutile.it

La donna dei 鍖ori di carta  Donato Carrisi

Pinocchio  Carlo Collodi

Amy Cuddy  Il potere emotivo dei gesti

Annamaria Testa, Farsi Capire  La parola immaginata

Andrea Fontana, Manuale di storytelling @storyfactor

Paolo Iabichino e Stefano Gnasso, Existential marketing

There is No B2B or B2C: It's Human to Human: #H2H, Bryan Kramer

Simon Sinek  Start with why  startwithwhy.com @simonsinek

Chris Anderson "TED Talks: The o鍖cial TED guide to public speaking (English Edition)" 

Seth Godin  sethgodin.com

Coursera  coursera.org

E tutto quello che ho imparato sulla mia pelle.
FONTI
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