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Incorporate timely and credible peer reviewed expert opinion




                  did Dr. so and so get back to me yet?
Scottish Wisdom
       From The Mouse by Robert Burns Son of Scotland


   Scottish Original                          English Translation
But Mousie, thou art no                    But little Mouse, you are
thy lane,In proving                       not alone,In proving
foresight may be                           foresight may be
vain:The best-laid                        vain:The best laid
schemes o' mice an'                        schemes of mice and
menGang aft                               menGo often
agley,An' lea'e us                        awry,And leave us
nought but grief an'                       nothing but grief and
pain,For promis'd joy!                    pain,For promised joy!
Best Laid Schemes
The plan is approved.
The papers are written and
submitted.


Strategy      Tactics      Action

  Its been a year.
  The client wants to know
  whats been published.
  What if the answer is nothing?
Could you have added value?
While publication plans will change over time, the pain
and grief of journal rejection, lag-times and unforeseen
author delays can be mitigated by using:

        non-traditional peer reviewed publications
What can you count on?




gaps in your plan are expected  what credible tactics can you offer to fill them?
Fill the gaps with roundtables




  peer-reviewed expert roundtable discussions add creative value
roundtables complement any plan
  Compelling Topics
                                                Pre-Launch
   easy to read
   low hurdles to absorption
                                                 disease state
  Rejuvenate Data                                epidemiology
   start the discussion                         pathophysiology
                                                 patient groups
  Single or Serial Approach

   time the discussion
   maintain relevancy                          Post-Approval

  Independent Expert Commentary                  education
   provide another perspective                  treatment options
                                                 guidelines
  Respond to Change
                                                 new indications
   competitors publications
                                                 new approvals
  Implement Scientific Themes                    safety issues
   create a multi issue series or supplement    consensus
Have a seat at our table
                            and learn more




                                T. Anthony Howell | Publisher
                                               203.253.5906
                                    thowell@foxp2media.com

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Publication Planning & Roundtables

  • 1. Incorporate timely and credible peer reviewed expert opinion did Dr. so and so get back to me yet?
  • 2. Scottish Wisdom From The Mouse by Robert Burns Son of Scotland Scottish Original English Translation But Mousie, thou art no But little Mouse, you are thy lane,In proving not alone,In proving foresight may be foresight may be vain:The best-laid vain:The best laid schemes o' mice an' schemes of mice and menGang aft menGo often agley,An' lea'e us awry,And leave us nought but grief an' nothing but grief and pain,For promis'd joy! pain,For promised joy!
  • 3. Best Laid Schemes The plan is approved. The papers are written and submitted. Strategy Tactics Action Its been a year. The client wants to know whats been published. What if the answer is nothing?
  • 4. Could you have added value? While publication plans will change over time, the pain and grief of journal rejection, lag-times and unforeseen author delays can be mitigated by using: non-traditional peer reviewed publications
  • 5. What can you count on? gaps in your plan are expected what credible tactics can you offer to fill them?
  • 6. Fill the gaps with roundtables peer-reviewed expert roundtable discussions add creative value
  • 7. roundtables complement any plan Compelling Topics Pre-Launch easy to read low hurdles to absorption disease state Rejuvenate Data epidemiology start the discussion pathophysiology patient groups Single or Serial Approach time the discussion maintain relevancy Post-Approval Independent Expert Commentary education provide another perspective treatment options guidelines Respond to Change new indications competitors publications new approvals Implement Scientific Themes safety issues create a multi issue series or supplement consensus
  • 8. Have a seat at our table and learn more T. Anthony Howell | Publisher 203.253.5906 thowell@foxp2media.com