Publications: from print to web
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This document discusses how editorial processes have both changed and remained the same for publishing on the web compared to traditional publishing. Some differences include shorter attention spans, non-linear structures, inclusion of multiple media, and greater outreach potential online. However, some aspects are still the same, like the need for multiple languages, meeting deadlines, and maintaining trust and credibility. The author also reflects on their organization's experience with both complementing and facing challenges of web publishing, but that it allows for greater reach if properly planned and supported.
Publications: from print to web
- 1. Editorial processes and the Web Some considerations Kanti Kumar World Health Organization
- 2. This presentation What is different? What is not so different? ‘ Riding the surf’ Our experience
- 3. What is different? Attention span Reading ability Non-linear structure Mix of media Reusability of product Outreach potential Cost? Accessibility Trust, credibility
- 4. What is NOT so different? Multilingual needs Deadlines! Editorial process Production process Marketing needs Monitoring & evaluation Resource scarcity Trust, credibility
- 9. Our experience Complementary, not competitive Flexibility, with some challenges Translation challenges remain Multimedia elements demand planning
- 10. Our experience Greater outreach potential, but needs push May not be cheap, but greater returns possible Trust & credibility more important than ever
- 11. Comments?