ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Editorial processes  and the Web Some considerations Kanti Kumar World Health Organization
This presentation What is different? What is not so different? ‘ Riding the surf’ Our experience
What is different? Attention span Reading ability Non-linear structure Mix of media Reusability of product Outreach potential Cost? Accessibility Trust, credibility
What is NOT so different? Multilingual needs Deadlines! Editorial process Production process Marketing needs Monitoring & evaluation Resource scarcity Trust, credibility
‘Riding the surf’
‘Riding the surf’
‘Riding the surf’
‘Riding the surf’
Our experience Complementary, not competitive Flexibility, with some challenges Translation challenges remain Multimedia elements demand planning
Our experience Greater outreach potential, but needs push May not be cheap, but greater returns possible Trust & credibility more important than ever
Comments?

More Related Content

Publications: from print to web