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Advertising and literary
resources
Personification
One beer doesn´t have
personality.
Personification
One icecream can`t cover or surround you.
Hyperbole
feed that all the felines
( cats and lions) love.
Exaggeration
Yoo need something so
refreshing that will melt
everything.
Hyperbole
She has such a long
hair that make a dress
with it.
Exhortation
If you want a girl like
that, you have to
purchase SIMIPOWER.
Exhortation and affirmations
• Exhortation,
expresses a warning.
• Affirmation, Smoking
kills, expressed
through an
advertisement.
Affirmation
• the reality of having higher
EXPECTATIONS, if you dress a particular
make of clothes.
Affirmation
You can laugh, you can
calm down when you
get that insurance
(medical insurance,
maybe)
Comparation
• They compare an egg
with an egg cell or
ovum and a bean with
a spermatozoid.
Comparation
• Sharks are predators
and kill, but the
pollution also kills.
Comparation
• . They compare tiger
fur with the trainers’
soles, to convey
similar features.
CONTRAST
There is a contrast
between the possibility
of ladybugs having that
big mouth and peasant
having plagues that can
eat all the harvest.
PARADOX
He has shark teeth, which
can be linked to having
shark-like features while
swimming.

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