Publisher Profiles
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The document outlines the design and testing process for publisher profiles. It includes graffle sketches showing different views of profiles such as getting to see a profile, finding profiles, claiming profiles, and viewing profiles. Each step of the process includes prototypes, user testing, and PM approval before moving forward or launching.
Publisher Profiles
- 1. Publisher Profiles Design + Test Process
- 2. Design Process Process is as follows: -Graffle Sketches -PM Approval -Prototype Wireframing -User Testing (1) -Prototype Wireframe Adjustments via Feedback -PM Approval -User Testing (2) -Photoshop Comps (with UI sugar) -PM Approval -Final User Testing -PM Approval *Launch
- 4. Graffle Sketches : Getting to see a profile Lead-Ins 1.0 Discover and discuss optimal places to allow publishers to claim their simple pro鍖les. 2.0 Entice not-yet-publushers to see how publishers are being portrayed on Adroll. 1.0 1.0 2.0
- 5. Graffle Sketches : Finding Profiles Find Your Pro鍖le 1.0 A search 鍖eld will allow users to 鍖nd a speci鍖c 1.0 pro鍖le in the quickest manner. Search Pro鍖les 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 2.0 Line of information about browsing publishers if needed. 2.0 Pagination will allow users browsing or not- yet-publishers to see how Adroll is 3.0 portraying publishers via pro鍖les. A Publisher This will be information or the top level Claim credentials of the publisher to give the user 4.0 3.0 a short brief on the pro鍖le before digging in. View this Pro鍖le A publisher's logo can reside here, Advertise Now allowing users to quickly parse through This Publisher 4.0.1 information without having to even read This will be information or the top level Claim headings. It also alows publishers to credentials of the publisher to give the user experience brand exposure and connect a short brief on the pro鍖le before digging in. View this Pro鍖le that Adroll cares about their brand and Advertise Now getting it advertised as much as they do. 4.0 A Large call to action for a publisher to claim their pro鍖le. 4.0.1 A secondary call to action allowing users to advertise now, or browse further into the pro鍖le. Advertise now is more pronounced due to its direct ability to create conversion.
- 6. Graffle Sketches : Claiming Profiles 1.0 Claim Simple Pro鍖le You are about to claim: 2.0 1.0 Let the user know what they are about Publisher Pro鍖le to claim. 2.1 Publisher pro鍖le short description here. 2.0 Show the user the short description of the publisher pro鍖le. 3.0 We'll need to verify you're the publisher 2.1 For quick viewing, include the logo or 3.1 This information tells the user what the veri鍖cation process branding the publisher associates with. entails and what to expect. 3.0 Let the user know this is a validation Enter Email Address: process and we need information. Claim Pro鍖le 3.1 Allow the user to know if there will be 4.0 any delays or what to expect as the process if veri鍖ed. 4.0 Action button let's them 鍖nalize the decision after input.
- 7. Graffle Sketches : Viewing Profiles 0.1 Viewing A Pro鍖le 1.0 Go Back 0.1 Back button in close proximity to screen-side A Publisher http://www.mypublsher.com of previous directing action to allow jump-backs to 1.1 be easier. Description for this pubisher goes here. This is where a publisher can talk about their 1.0, 1.1, 1.2 Publisher Title and URL located in 1.2 business and more about upper right for easiest identi鍖cation. Description what they do. next to main image allows publishers to discuss 2 themselves. Image also allows for easy Claim Pro鍖le identi鍖cation. 3 Advertise Now 2 Main Call to action is larger and will have more contrast. Traf鍖c Estimates: Keywords 4 Keywords, keywords, 3 Secondary Call to action will be still prominent, keywords, etc. but not as large or contrasting. Categories categories, categories, etc 4 Publisher information continues here. Traf鍖c estimates would be interesting with a visual or 5.0.1 graphic of a chart or graph. Demographics 5 Claim Pro鍖le Claim your pro鍖le to add this information. 5, 5.0.1 Unclaimed pro鍖les would show what 'could be' in the spaces shown and calls to action Pricing for them to claim their pro鍖le. Claim Pro鍖le Claim your pro鍖le to add this information.
- 8. Graffle Sketches : Success & Adding Info 1.0 Success & Success. You've claimed your pro鍖le! Success. You've claimed your pro鍖le! 1.0.1 Adding Information Add more information: 1.0 Tell the user they now own the pro鍖le. I'll do this later... 2.0 DEMOGRAPHICS PRICING MORE INFO CONFIRM 1.0.1 Allow the user to opt out of doing this process right now. 2.2 Demographics 2.1 2.0 Show the user how long this process will take Add information about your Demographics: them to complete so they can decide it 1.0.1 is an option they want to take or not. 2.3 2.1 Tell the user clearly what they are editing. 2.2 Create a graphic that shows the user what portion of the page they are editing allowing them to edit 3.0 with con鍖dence they are clear where they are Save & Continue making changes. 3.1 Save & Quit 2.3 Make the editing environment clear and concise (Data Entry Type TBD). 3.0 Tell the user we are saving their data and they can continue. 3.1 Secondary action lets the user quit and also lets them feel safe that their data and their claim of the pro鍖le is saved.
- 9. Graffle Sketches : Confirmed & Completed Profile 1.0 Con鍖rm & Success. You've claimed your pro鍖le! Con鍖rmed. You're pro鍖le is updated. 2.0 Completed Pro鍖le Find Another Pro鍖le This is how your pro鍖le looks: My Account Edit Pro鍖le 1.0 After running the wizard and updating information, con鍖rm to the user that the pro鍖le is updated. 3.0 Show the updated pro鍖le here: 2.0 Provide easy to use outlet points after this is con鍖rmed. Edit is included for users who see item 3.0 and still want to make changes. 3.0 Show the user the 鍖nal product after they submitted their additional information.
- 10. User Testing
- 11. User Testing Methods On-site Adroll Staff Testing On-site External User Test Off-Site External User Test
- 12. On-Site Addroll + On-Site External Testing Discussion : What do we want our users to do? Screen Capture Software : Silverback App Documentation : Task List for users Perform testing Gather Feedback / Refine Data Discuss and Present findings as needed
- 13. Off-Site External User Test Discussion : What do we want our users to do? Software : Mac: Acrobat Connect / iShowUHD Win: Uservue ( http://www.uservue.com ) Documentation : Task List for users presented via PDF Run testing Gather Feedback / Refine Data Discuss and Present findings as needed
- 14. Final Presentation and continuance of process. Refine and present all user data. Discuss shortcomings, successes and milestones. Make all possible/realistic/relevant changes and feedback integrations. Produce product via Design and User Testing Processes.