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This document discusses how digital market intelligence can provide actionable consumer insights through analyzing proprietary online behavioral data from millions of individuals. It segments consumers into addressable groups based on demographics, location, media consumption, interests in arts/entertainment, and hobbies. The daily data from over 25 million people and websites allows identification of lifestyle patterns to help target marketing campaigns.
Publisher Solutions
- 1. Digital Market Intelligence:Actionable Consumer InsightsA Game of TargetingThriller Solutions by Ben Puddle
- 2. Custom Intelligence Solutions:Whodunnit Online?Consumer insights: DemographicsMedia ConsumptionArts & EntertainmentHobbiesHitwise proprietary data is unique and exclusively available to our clientsDaily online behavioral data from 25 million+ individuals, 160+ industries, 5+ million sites, 50 million search terms.
- 9. Lifestyle Segmentation: Arts & Entertainment