Pulse Evolution . 2016
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The Page Group was hired by Pulse Evolution to expand its brand by developing partnerships, increasing awareness, and creating new licensing opportunities. The Page Group recommended Pulse participate in the Global Licensing Show to showcase its digital human technology and rich video content to potential licensees. The booth drew significant interest from entertainment and IP management companies. Once created, digital human images can be manipulated to generate new content and leverage celebrity legacies indefinitely through licensing deals across advertising, social media, experiences and more.
Pulse Evolution . 2016
- 1. Expanding Brand Reach Pulse creating digital humans while expanding IP content & value.
- 2. Digital Michael at BillBoard Music Awards PULSE Evolution – Creating Digital Michael
- 3. The Page Group – Was hired to assist PULSE Evolution in expanding its brand, developing new partnerships, building customer and brand awareness, and to develop new licensing opportunities.
- 4. Digital Elvis Digital Marilyn Pulse Creations also include:
- 5. Pulse leads in Digital Tech Pulse Creations also include: You may not have known, but the first 52 minutes of Benjamin Button was an digital animated human, not Brad Pitt. A Digital Human created by the PULSE team. Tupac’s holographic surprise performance at the Coachella Music Festival put the PULSE team on the map in the music world. The culmination being the live show w/ virtual Michael at the Billboard Music Awards show. More to come…
- 6. The Global Licensing Show Las Vegas June 2016 To reach a new audience for the IP that PULSE has created The Page Group recommended participation in the Global Licensing Show as a way to reach both exhibitors and licensee’s by showing the rich content that can be developed and those new images available to license. Presenting the rich video content (Creative images of making a digital human, Michaels show at Billboard Music Awards, Benjamin Button, Tupac at Coachella, etc) drew tremendous attention to the company w/ visits from entertainers, entertainment companies, amusement companies, celebrity management, sports management, IP management companies, licensee’s and more. Excitement was created throughout the booth with multiple screens showing the amazing technology, stimulating visual affects, and the strategies for building high value virtual humans and extending the impact and life of celebrity IP. The Page Group was responsible for the booth design, and marketing strategies related to this very important show, and through it the impact that it had to expand the PULSE audience.
- 7. Once a digital human image is created it can then be manipulated to create new images without having to have the celebrity involved in the development of those performances, or activities. (such as: new performance, or a photo shoot for an ad, have the IP involved in an activity the IP would not be comfortable performing, or in the case of the IP aging or becoming incapacitated it allows for the creation of new IP images that can carry on the legacy of that person indefinitely. The images are for example only… Digital Human Technology creates unique opportunities Images can then be used for: Advertising Social media Licensing Interactive holographic experiences Gaming Interactive Emoji’s Multiple venue events Expanding scope of IP’s interests And so much more…
- 8. PULSE Evolution Booth at the 2016 Global Licensing Expo Licensing Show Booth – Created by The Page Group
- 9. Licensing Show Booth – Created by The Page Group
- 10. PR and Press
- 11. ROBERT PAGE THE PAGE GROUP 2152 Salt Air Drive, Lemon Heights, CA 92705 Email: rpage@thepagegroup.us Office: 714-389-4792 Website: www.thepagegroup.us Linkedin: https://www.linkedin.com/in/thepagegroup Shocase: http://www.shocase.com/user/1m6f7eowwynkzS1vud4dzm5bo9i Facebook: https://www.facebook.com/page.branding Twitter: https://twitter.com/tpgbranding