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PulseON - we make heart rate monitoring easier than ever

Ilkka Korhonen
Ilkka Korhonen

PulseOn (www.pulseon.com) is making optical heart rate monitor for consumers - to make the reliable heart rate monitoring easier and more comfortable than ever.

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PulseOn We make heart rate monitoring easier than ever Ilkka Korhonen / Head of Science
We make heart rate monitoring easier than ever! Problems with current devices: - HR monitoring massively underpenetrated - Current devices are bulky, uncomfortable and technically oriented - Continuous HR not possible, limiting HR only to training
PulseOn product innovation Problems with current devices: - HR monitoring massively underpenetrated - Current devices are bulky, uncomfortable and technically oriented - Continuous HR not possible, limiting HR only to training PulseOn product innovation: Accurate HR without a chest strap Small and stylish wrist device Continuous HR to consumers for the first time Analytics meaning of HR The most accurate and reliable optical HR sensor Worlds easiest heart rate monitoring
Fitness market is rapidly growing from niche to mainstream Consumer Electronics Association 12/2013 * 2013-2014 expected 0 200 400 600 800 1000 1200 1400 2009 2010 2011 2012 2013 2014 Millions Fitness technology growth in the US +253 % +59 % +170 % +32 % +37 %
Challenge - ! International Go-To- Market for a consumer product (HW) requires solid funding Marketing Manufacturing Sales channels Scaling Combination of private and public funding needed
Ilkka Korhonen / Head of Science ilkka.korhonen@pulseon.com / +358 40 820 1357 We make heart rate monitoring easier than ever!

More Related Content

PulseON - we make heart rate monitoring easier than ever

  • 1. PulseOn We make heart rate monitoring easier than ever Ilkka Korhonen / Head of Science
  • 2. We make heart rate monitoring easier than ever! Problems with current devices: - HR monitoring massively underpenetrated - Current devices are bulky, uncomfortable and technically oriented - Continuous HR not possible, limiting HR only to training
  • 3. PulseOn product innovation Problems with current devices: - HR monitoring massively underpenetrated - Current devices are bulky, uncomfortable and technically oriented - Continuous HR not possible, limiting HR only to training PulseOn product innovation: Accurate HR without a chest strap Small and stylish wrist device Continuous HR to consumers for the first time Analytics meaning of HR The most accurate and reliable optical HR sensor Worlds easiest heart rate monitoring
  • 4. Fitness market is rapidly growing from niche to mainstream Consumer Electronics Association 12/2013 * 2013-2014 expected 0 200 400 600 800 1000 1200 1400 2009 2010 2011 2012 2013 2014 Millions Fitness technology growth in the US +253 % +59 % +170 % +32 % +37 %
  • 5. Challenge - ! International Go-To- Market for a consumer product (HW) requires solid funding Marketing Manufacturing Sales channels Scaling Combination of private and public funding needed
  • 6. Ilkka Korhonen / Head of Science ilkka.korhonen@pulseon.com / +358 40 820 1357 We make heart rate monitoring easier than ever!

Editor's Notes

  1. + Heart rate monitoring massively underpenetrated due to usability issues with traditional chest belts + Current devices are very bulky and clumsy, targeted to technically oriented people (mostly men) + Continuous heart rate monitoring is not possible with current devices, limiting HR insights to during training
  2. + Heart rate monitoring massively underpenetrated due to usability issues with traditional chest belts + Current devices are very bulky and clumsy, targeted to technically oriented people (mostly men) + Continuous heart rate monitoring is not possible with current devices, limiting HR insights to during training