際際滷

際際滷Share a Scribd company logo





Louise Briot, H辿lo誰se Dubois, R辿my Durfort, Pauline Maridat
ICT
       India

Pune
Where is Pune?
Pune needs us pestel
Area

  2       Maharashtra   France


Population
  Maharashtra       2   France
What are Pune
 ICT clusters
   stakes ?
PESTEL
PESTEL
Politics
Politics

Politically stable
But
Politics

                     Tensions between
Politically stable   centralization & separatist
But                 tendencies

                     Community tensions

                     Income Inequalities

                     Corruption
Monetary policy
  Orthodox monetary policy -
  Reserve Bank of India

  Rupee : fixed exchange rate
  with the US dollar
PESTEL
Economics
Indias growth              5,4%
                                               India               France
10.10%



                        6.80%
                                                           5.40%




                1.70%                  1.70%

                                                                          0.10%



         2010                   2011                               2012

                                                       息 CIA World Factbook
Inflation and
interest

195th /224               10,8%
 High inflation            High interest rate

                  9,2%       90th /181

                               息 CIA World Factbook
ICT sector in India
                              Share of ICT in exportations (%)
                     60
                     50
                     40
                                                             services
                     30
                                                             exportations
                     20                                      goods
                     10                                      exportations


 50%                      0

                              2003
                              2000
                              2001
                              2002

                              2004
                              2005
                              2006
                              2007
                              2008
                              2009
                              2010
   Exportations in 2010
     are ICT good or
         services
ICT sector in India

   Opportunities               Challenges
    1st country in offshore    Wages increase  upmarket
     computer services            Differenciation thanks to
                                   innovation
    Low wages                    More qualified laborforce
    Good level of english      Lowest broadcast of ITC in
                                 emerging Asia
     and mathematics              Develop internal market
    Democratic stability         Possibility of telecommuting
ICT sector in Pune

Little Asian Sillycon
Valley
                                Positive
                              externalities

                 Saturation
                  of New
                  Delhi &
                  Mumbai
PESTEL
Social
Social
inequalities
Education
                                       Masters in
                                        ICT
                                       English




  Lack of ressources
  illiteracy rate
  Gap men vs women, urban vs rural
   zones and casts
  few in higher schools
Health
                                           Decrease of Maternal
                                            mortality 19902010
                                            (MDGs)
                                           Young population




    Inequalities rural vs urban,
    indrinkable water
    Lack access to improved sanitation
    Unbreathable in Pune
Living conditions



40% of the population lives in slums

57% of the population lives in rural zones
and work in agriculture

29,8% below national poverty line in 2010
PESTEL
Technology
Patents
45000
40000
35000
30000
25000                                             Resident
20000
                                                  Non resident and
15000                                             abroad
10000
5000
    0
        1997 1999 2001 2003 2005 2007 2009 2011
Energy is the
main concern
Energy for
clusters
Network is the key
Network is the key
PESTEL
Environment
Wheather
                  Tough weather




Vulnerable
country to
climate changes
Pollution
                       Polluted air
                        Congestion
                         Long time
      Sound and olfactory pollution
Pollution
            Little regulation regarding
                pollution and recycling
Pollution
            Little regulation regarding
                pollution and recycling




                          BUT
Green technologies
In IT Parks           Renewable
                 energy, energetic
                         potential

                          Biomass

             Solar and wind energy

              Ministry of new and
              sustainable energies
                        since 1992
PESTEL
Legislation
Little regulation
Little regulation


 Great
 flexibility
Indian government is  pro-active and tries to
take actions favorable to IT development

and to attract FDI
Special Economic Zones &
legislation



                      SEZ = Duty-free enclaves

        Powers : infrastructure, workers' rights
                                 , energy, water

                                  4 SEZ in Pune
IT clusters
7 intelligent buildings

3 Public IT Parks
Great power over spacial
development




                  Great
          responsibilites

Thank you for your attention




   Louise Briot, H辿lo誰se Dubois, R辿my Durfort, Pauline Maridat

More Related Content

What's hot (19)

3G & Beyond 3G deployment in South Korea
3G & Beyond 3G deployment in South Korea3G & Beyond 3G deployment in South Korea
3G & Beyond 3G deployment in South Korea
Alex G. Lee, Ph.D. Esq. CLP
Korea Digital Village
Korea  Digital  VillageKorea  Digital  Village
Korea Digital Village
Arya Sanjaya
Ict policy yemen
Ict policy yemenIct policy yemen
Ict policy yemen
Taufiq Hail Ghilan Al-madhagy
How can we spread technology throughout the continent? by Fran巽ois Barrault (...
How can we spread technology throughout the continent? by Fran巽ois Barrault (...How can we spread technology throughout the continent? by Fran巽ois Barrault (...
How can we spread technology throughout the continent? by Fran巽ois Barrault (...
IDATE DigiWorld
The role of state in broadband development - Alison Gillwald
The role of state in broadband development - Alison GillwaldThe role of state in broadband development - Alison Gillwald
The role of state in broadband development - Alison Gillwald
Dialogo regional sobre Sociedad de la Informaci坦n
Determinants of Mobile Broadband Use in Developing Economies: Evidence from N...
Determinants of Mobile Broadband Use in Developing Economies: Evidence from N...Determinants of Mobile Broadband Use in Developing Economies: Evidence from N...
Determinants of Mobile Broadband Use in Developing Economies: Evidence from N...
FSR Communications and Media
Caz Research Paper Latest&Updated Presentation
Caz Research Paper Latest&Updated PresentationCaz Research Paper Latest&Updated Presentation
Caz Research Paper Latest&Updated Presentation
guest48c8eba8
ICT Development status in Lao PDR
ICT Development status in Lao PDRICT Development status in Lao PDR
ICT Development status in Lao PDR
Lao Network Operators Group
ICT Development in Lao P.D.R, 2008
ICT Development in Lao P.D.R, 2008ICT Development in Lao P.D.R, 2008
ICT Development in Lao P.D.R, 2008
Lao Network Operators Group
Pay counter business presentation
Pay counter business presentation Pay counter business presentation
Pay counter business presentation
RagersvilleIndia
New Digital Frontier Presentation, July 2007
New Digital Frontier Presentation, July 2007New Digital Frontier Presentation, July 2007
New Digital Frontier Presentation, July 2007
Stefan Rust - Exicon Leading digital portfolio management
ICT Entrepreneurship in Developing Countries: Challenges and Beyond
ICT Entrepreneurship in Developing Countries: Challenges and BeyondICT Entrepreneurship in Developing Countries: Challenges and Beyond
ICT Entrepreneurship in Developing Countries: Challenges and Beyond
Faheem Hussain
Infographic ASEAN ICT competitiveness
Infographic  ASEAN ICT competitivenessInfographic  ASEAN ICT competitiveness
Infographic ASEAN ICT competitiveness
IMC Institute
IER report 2010 presented by Prof. Souter
IER report 2010 presented by Prof. SouterIER report 2010 presented by Prof. Souter
IER report 2010 presented by Prof. Souter
Hilde Eugelink
Economic impacts of submarine fiber optic cables and broadband connectivity i...
Economic impacts of submarine fiber optic cables and broadband connectivity i...Economic impacts of submarine fiber optic cables and broadband connectivity i...
Economic impacts of submarine fiber optic cables and broadband connectivity i...
Fola Odufuwa
Accelerating digital transformation
Accelerating digital transformationAccelerating digital transformation
Accelerating digital transformation
Mona Gupta
Integrating ICT in Re-Branding Nigerian Youths for Constructive Empowerment a...
Integrating ICT in Re-Branding Nigerian Youths for Constructive Empowerment a...Integrating ICT in Re-Branding Nigerian Youths for Constructive Empowerment a...
Integrating ICT in Re-Branding Nigerian Youths for Constructive Empowerment a...
IOSR Journals
Forum on Emergency Telecommunications
Forum on Emergency TelecommunicationsForum on Emergency Telecommunications
Forum on Emergency Telecommunications
Lao Network Operators Group
SOCIO POLITICAL ENVIRONMENT OF BUSINESS-THE MTN STORY
SOCIO POLITICAL ENVIRONMENT OF BUSINESS-THE MTN STORYSOCIO POLITICAL ENVIRONMENT OF BUSINESS-THE MTN STORY
SOCIO POLITICAL ENVIRONMENT OF BUSINESS-THE MTN STORY
Wasiu Otukoya
Korea Digital Village
Korea  Digital  VillageKorea  Digital  Village
Korea Digital Village
Arya Sanjaya
How can we spread technology throughout the continent? by Fran巽ois Barrault (...
How can we spread technology throughout the continent? by Fran巽ois Barrault (...How can we spread technology throughout the continent? by Fran巽ois Barrault (...
How can we spread technology throughout the continent? by Fran巽ois Barrault (...
IDATE DigiWorld
Determinants of Mobile Broadband Use in Developing Economies: Evidence from N...
Determinants of Mobile Broadband Use in Developing Economies: Evidence from N...Determinants of Mobile Broadband Use in Developing Economies: Evidence from N...
Determinants of Mobile Broadband Use in Developing Economies: Evidence from N...
FSR Communications and Media
Caz Research Paper Latest&Updated Presentation
Caz Research Paper Latest&Updated PresentationCaz Research Paper Latest&Updated Presentation
Caz Research Paper Latest&Updated Presentation
guest48c8eba8
Pay counter business presentation
Pay counter business presentation Pay counter business presentation
Pay counter business presentation
RagersvilleIndia
ICT Entrepreneurship in Developing Countries: Challenges and Beyond
ICT Entrepreneurship in Developing Countries: Challenges and BeyondICT Entrepreneurship in Developing Countries: Challenges and Beyond
ICT Entrepreneurship in Developing Countries: Challenges and Beyond
Faheem Hussain
Infographic ASEAN ICT competitiveness
Infographic  ASEAN ICT competitivenessInfographic  ASEAN ICT competitiveness
Infographic ASEAN ICT competitiveness
IMC Institute
IER report 2010 presented by Prof. Souter
IER report 2010 presented by Prof. SouterIER report 2010 presented by Prof. Souter
IER report 2010 presented by Prof. Souter
Hilde Eugelink
Economic impacts of submarine fiber optic cables and broadband connectivity i...
Economic impacts of submarine fiber optic cables and broadband connectivity i...Economic impacts of submarine fiber optic cables and broadband connectivity i...
Economic impacts of submarine fiber optic cables and broadband connectivity i...
Fola Odufuwa
Accelerating digital transformation
Accelerating digital transformationAccelerating digital transformation
Accelerating digital transformation
Mona Gupta
Integrating ICT in Re-Branding Nigerian Youths for Constructive Empowerment a...
Integrating ICT in Re-Branding Nigerian Youths for Constructive Empowerment a...Integrating ICT in Re-Branding Nigerian Youths for Constructive Empowerment a...
Integrating ICT in Re-Branding Nigerian Youths for Constructive Empowerment a...
IOSR Journals
SOCIO POLITICAL ENVIRONMENT OF BUSINESS-THE MTN STORY
SOCIO POLITICAL ENVIRONMENT OF BUSINESS-THE MTN STORYSOCIO POLITICAL ENVIRONMENT OF BUSINESS-THE MTN STORY
SOCIO POLITICAL ENVIRONMENT OF BUSINESS-THE MTN STORY
Wasiu Otukoya

Similar to Pune needs us pestel (20)

Digital agenda Per Blixt
Digital agenda Per BlixtDigital agenda Per Blixt
Digital agenda Per Blixt
European Network of Living Labs (ENoLL)
Presentaci坦n Ram坦n Compa単坦
Presentaci坦n Ram坦n Compa単坦Presentaci坦n Ram坦n Compa単坦
Presentaci坦n Ram坦n Compa単坦
UOCsevilla
Innovaci坦n: Lecciones de MIT y el Mundo
Innovaci坦n: Lecciones de MIT y el MundoInnovaci坦n: Lecciones de MIT y el Mundo
Innovaci坦n: Lecciones de MIT y el Mundo
IPAE
ICT Opportunity in the Emerging Regions
ICT Opportunity in the Emerging RegionsICT Opportunity in the Emerging Regions
ICT Opportunity in the Emerging Regions
Madu Ratnayake
Deepak Mahajan
Deepak  MahajanDeepak  Mahajan
Deepak Mahajan
Varun Chandra
It sector
It sectorIt sector
It sector
Fortune Institute of International Business
Jordan ICT Sector Apr 2011
Jordan ICT Sector Apr 2011Jordan ICT Sector Apr 2011
Jordan ICT Sector Apr 2011
Entrepreneurship and ICT Advisor
idigf - pembangunan - mastel - kanaka hidayat
idigf - pembangunan - mastel - kanaka hidayatidigf - pembangunan - mastel - kanaka hidayat
idigf - pembangunan - mastel - kanaka hidayat
IGF Indonesia
Indian media industry
Indian media industryIndian media industry
Indian media industry
Rbk Asr
El Reto de la Innovaci坦n en Per炭, lecciones
El Reto de la Innovaci坦n en Per炭, leccionesEl Reto de la Innovaci坦n en Per炭, lecciones
El Reto de la Innovaci坦n en Per炭, lecciones
IPAE
State of the Italian Angel Market - Marco Villa - Italian Angels For Growth -...
State of the Italian Angel Market - Marco Villa - Italian Angels For Growth -...State of the Italian Angel Market - Marco Villa - Italian Angels For Growth -...
State of the Italian Angel Market - Marco Villa - Italian Angels For Growth -...
Burton Lee
TELECENTRE MANAGEMENT WORKSHOP
TELECENTRE MANAGEMENT WORKSHOPTELECENTRE MANAGEMENT WORKSHOP
TELECENTRE MANAGEMENT WORKSHOP
cgbanda
Will Hutton: Facing the future - The Nuffield Conference
Will Hutton: Facing the future - The Nuffield ConferenceWill Hutton: Facing the future - The Nuffield Conference
Will Hutton: Facing the future - The Nuffield Conference
Nuffield Trust
AEC 2015 & ICT Industry
AEC 2015 & ICT IndustryAEC 2015 & ICT Industry
AEC 2015 & ICT Industry
IMC Institute
Maximising the value of your business presentation
Maximising the value of your business presentationMaximising the value of your business presentation
Maximising the value of your business presentation
gregbirmingham
About Binh Duong Province Development
About Binh Duong Province DevelopmentAbout Binh Duong Province Development
About Binh Duong Province Development
Nguyen Duy
Jordan Ict Sector June 2009
Jordan Ict Sector June 2009Jordan Ict Sector June 2009
Jordan Ict Sector June 2009
Entrepreneurship and ICT Advisor
Presentation of the DigiWorld Yearbook 2012 in London - Guest of honor: Olaf ...
Presentation of the DigiWorld Yearbook 2012 in London - Guest of honor: Olaf ...Presentation of the DigiWorld Yearbook 2012 in London - Guest of honor: Olaf ...
Presentation of the DigiWorld Yearbook 2012 in London - Guest of honor: Olaf ...
IDATE DigiWorld
Strategic Management Airtel and Idea
Strategic Management Airtel and Idea Strategic Management Airtel and Idea
Strategic Management Airtel and Idea
Hardeep Hundal
Stephen minton tech transformation in the age of uncertainty - seserv se wo...
Stephen minton   tech transformation in the age of uncertainty - seserv se wo...Stephen minton   tech transformation in the age of uncertainty - seserv se wo...
Stephen minton tech transformation in the age of uncertainty - seserv se wo...
ictseserv
Presentaci坦n Ram坦n Compa単坦
Presentaci坦n Ram坦n Compa単坦Presentaci坦n Ram坦n Compa単坦
Presentaci坦n Ram坦n Compa単坦
UOCsevilla
Innovaci坦n: Lecciones de MIT y el Mundo
Innovaci坦n: Lecciones de MIT y el MundoInnovaci坦n: Lecciones de MIT y el Mundo
Innovaci坦n: Lecciones de MIT y el Mundo
IPAE
ICT Opportunity in the Emerging Regions
ICT Opportunity in the Emerging RegionsICT Opportunity in the Emerging Regions
ICT Opportunity in the Emerging Regions
Madu Ratnayake
idigf - pembangunan - mastel - kanaka hidayat
idigf - pembangunan - mastel - kanaka hidayatidigf - pembangunan - mastel - kanaka hidayat
idigf - pembangunan - mastel - kanaka hidayat
IGF Indonesia
Indian media industry
Indian media industryIndian media industry
Indian media industry
Rbk Asr
El Reto de la Innovaci坦n en Per炭, lecciones
El Reto de la Innovaci坦n en Per炭, leccionesEl Reto de la Innovaci坦n en Per炭, lecciones
El Reto de la Innovaci坦n en Per炭, lecciones
IPAE
State of the Italian Angel Market - Marco Villa - Italian Angels For Growth -...
State of the Italian Angel Market - Marco Villa - Italian Angels For Growth -...State of the Italian Angel Market - Marco Villa - Italian Angels For Growth -...
State of the Italian Angel Market - Marco Villa - Italian Angels For Growth -...
Burton Lee
TELECENTRE MANAGEMENT WORKSHOP
TELECENTRE MANAGEMENT WORKSHOPTELECENTRE MANAGEMENT WORKSHOP
TELECENTRE MANAGEMENT WORKSHOP
cgbanda
Will Hutton: Facing the future - The Nuffield Conference
Will Hutton: Facing the future - The Nuffield ConferenceWill Hutton: Facing the future - The Nuffield Conference
Will Hutton: Facing the future - The Nuffield Conference
Nuffield Trust
AEC 2015 & ICT Industry
AEC 2015 & ICT IndustryAEC 2015 & ICT Industry
AEC 2015 & ICT Industry
IMC Institute
Maximising the value of your business presentation
Maximising the value of your business presentationMaximising the value of your business presentation
Maximising the value of your business presentation
gregbirmingham
About Binh Duong Province Development
About Binh Duong Province DevelopmentAbout Binh Duong Province Development
About Binh Duong Province Development
Nguyen Duy
Presentation of the DigiWorld Yearbook 2012 in London - Guest of honor: Olaf ...
Presentation of the DigiWorld Yearbook 2012 in London - Guest of honor: Olaf ...Presentation of the DigiWorld Yearbook 2012 in London - Guest of honor: Olaf ...
Presentation of the DigiWorld Yearbook 2012 in London - Guest of honor: Olaf ...
IDATE DigiWorld
Strategic Management Airtel and Idea
Strategic Management Airtel and Idea Strategic Management Airtel and Idea
Strategic Management Airtel and Idea
Hardeep Hundal
Stephen minton tech transformation in the age of uncertainty - seserv se wo...
Stephen minton   tech transformation in the age of uncertainty - seserv se wo...Stephen minton   tech transformation in the age of uncertainty - seserv se wo...
Stephen minton tech transformation in the age of uncertainty - seserv se wo...
ictseserv

Pune needs us pestel