Purpose of music video
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The main purposes of a music video are to promote the song and artist in order to sell music and merchandise. A successful music video leaves viewers remembering the song and wanting to listen to it again. While music videos can serve different purposes like telling a story or showcasing an artist's talents, their overall goal is promotion. Michael Jackson's "Thriller" video is considered the most successful, selling over 9 million copies. There are three main types of music videos: performance-based, narrative-based, and concept-based.
Purpose of music video
- 1. The purpose of a music video is to; 1) Sell the song, and invoke a reaction so it leaves you remembering the song 2) To give the listener a better understanding of the song. (If the video is narrative) 3) To entertain (to show off other talents the musician may have, for example dancing or acting) 4) To sell CDs and DVDs to viewers. Creating a memorable visual for the song increases its chances to sell 5)marketing for the purposes of exposure and expansion of the artist's profile Despite all of these being factors in why a music video is important, some people argue that the end result still has to serve one purpose: promotion. The music video is a promotional tool for the artist. It sometimes serves as a conduit to attention from a label, but more often it is a catalyst for CD sales or artist song downloads.
- 2. An example of a successful music video Michael Jackson's 'Thriller' was listed by Guinness World Records in 2006 as the "most successful music video", selling over 9 million. In 2009, the video was inducted into the National Film Registry of the Library of Congress, the first music video to ever receive this honour. This was for being culturally, historically or aesthetically significant. http://www.youtube.com/watch?v=p_MuUcxHATo
- 3. Types of music videos There are 3 times of music video's; Performance, Narrative and Concept based. Performance Based Video These are music videos that feature the artist/band/group performing the song through most if not all of the video. Its probably the easiest to do on a budget provided you can get a suitable location for filming.
- 4. Narrative Based Video A narrative based music video contains mostly footage that attempts to tell a story through the moving image. Usually involving actors, the story is sometimes linked to the lyrical content of the song, but this isnt always the case. This type of music video tends to be popular for a song thats featured in a movie and you will often see scenes cut into the music video.
- 5. Concept Based Video This is a style of music video that is based around a single concept or idea. These types of videos tend to be fairly unusual or utilize a particular editing or filming technique. Its not often you get a purely conceptual music video as the commercial world demands things to be a bit more accessible.
- 6. Concept Based Video This is a style of music video that is based around a single concept or idea. These types of videos tend to be fairly unusual or utilize a particular editing or filming technique. Its not often you get a purely conceptual music video as the commercial world demands things to be a bit more accessible.