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PURSUIT COMMS BROCHURE

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PURSUIT Communications Ltd

Pursuit works with organizations to craft effective communications strategies and messages tailored to specific audiences. They advise on the best channels to use, such as social media, print, video, or events. Pursuit helped many clients achieve their business goals through targeted communication campaigns, such as helping a CEO effectively communicate their business plan, boosting sales for a company in new markets, and winning a large outsourcing contract. Pursuit's services include creating films, designing engaging presentations and events, developing branding, and providing executive coaching.

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HELPING BUSINESSES WIN BUSINESS
PURSUIT works with organisations when they need to talk to their customers or employees. Were guardians of your message. Well help you craft the right message for your audience and advise on the right channels to reach them with the greatest impact. We can deliver comfortably across all channels or well happily work with your existing agencies. Why? Because we only care about the message and your audience.
Social media PR Film Intranet Business TV EXTERNAL AUDIENCES: Customers INTERNAL AUDIENCES: Employees Partners Virtual communications Physical Communications Training Conferences Newsletters Exhibitions Showcase Events Print Webcasts PURSUIT sits right slap bang in the middle. Were all about the message. RIGHT MESSAGE. RIGHT CHANNEL. RIGHT AUDIENCE
You achieved the difficult balancing act of helping our CEO present our Business Plan in a simple and clear way that could be understood by all customers. BRIAN BENNETT | Head of Corporate Affairs, UK Power Networks Goal Secure government funding. Strategy Demonstrate to customers how the business plans to deliver the governments vision for a low-carbon economy and what it means to them. Tactic Produce an engaging video of the CEO outlining the main actions and benefits supported by a simple booklet targeted at customers, the press and stakeholders with an interest in electricity distribution.
PURSUIT COMMS BROCHURE
PURSUIT COMMS BROCHURE
Pursuit re-positioned our Process Diagnostics business and built a year long sales campaign to boost sales in the USA & Middle East. VINCE CROUD | Business Director, Tracerco Goal To achieve double digit sales growth in the USA & Middle East. Strategy Develop a targeted, integrated campaign focusing on the value of Process Diagnostics to the customer. Tactic Design creative and compelling content (including a new website) that differentiates Process Diagnostics in the market. And resonates with customers & stakeholders.
When we need someone to think out of the box, Pursuit is the agency we turn to. Theircreativeideasareastunningexample of how great B2B advertising can be. DR. KARL-HEINRICH SCHLEEF | John Deere Advertising Agency Goal To launch a new Self Propelled Forage Harvester across Europe, Russia and the CIS. Strategy Reposition the new machine as if it was a premium car brand, supported by a powerful engineering and design story. Tactic Create a series of Making of videos complemented by a high quality book in which the engineers told the development story in their own words. Write and art direct a brochure with stunning photography.
PURSUIT COMMS BROCHURE
PURSUIT COMMS BROCHURE
You made National Customer Service week a real success, helping inspire over 14,500 retailers across the network. MARK CRANDON | Customer Program Manager, BMW Group UK Goal To re-energise 14,500 BMW & MINI retailer staff across the UK on the importance of customer service. Strategy Develop a series of engaging communications that would build on the momentum of National Customer Service Week. Tactic Design fun activities to involve everyone from the car cleaner to the Sales Manager. Produce daily webcasts from BMWs Head Office that promote each days activity and build a campaign microsite for people to upload their stories, photos and videos.
PURSUIT COMMS BROCHURE
We couldnt have done it without you. Thanks for all your support GEORGE ROBERTS | Sales Principal, Kcom Group Goal To help win multi million pound Bupa outsource contract. Strategy Persuade Bupa that Kcom was the only logical partner to help deliver their vision for transforming their contact centres. Tactic We coached the bid team for their presentation without the need for any PowerPoint. Which we replaced with a set of A0 sized boards starting with a Rich Picture of the Kcom vision and delivery model that simply and clearly explained the key benefits for Bupa.
Fabulous film We understand film and know how to make it work - not just as entertainment -but as a practical tool for engaging with people on a visceral level. Memorable events Weve organised events for some of the biggest brands in the world, and believe every event should be a catalyst for change. Beautiful design We believe designs should say Look at this, rather than Look at me. Our work is practical and hard working, avoiding the irrelevant and the superfluous. Engaging presentations We combine powerful imagery, simple infographics and stunning animations with a well rehearsed presenter to make your messages stick
Brilliant branding Looking for a distinct visual theme? Our team excel at producing designs that consistently surprise and inspire Winning bids Weve helped win over 贈1bn in successful bid campaigns, and will support you in developing a winning strategy that grabs and holds your potential customers attention. Executive coaching Transformational coaching that helps your people tap into their inner strengths, stretch their minds and reach their goals. Sexy data Our mobile dashboards provide all the insightful data you need in a sleek, easy-to-use package, perfect for the Exec on the go.
息 Copyright Pursuit Communications 2015 Pursuit Communications Ltd, 3rd Floor, 11 Haymarket, London, SW1Y 4BP Tel: +44 (0) 20 7935 2440 | www.pursuitcomms.com Right message, right channel, right audience. Based in the heart of London. Experienced in working across languages and cultures. Accredited to ISO140001.

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PURSUIT COMMS BROCHURE

  • 2. PURSUIT works with organisations when they need to talk to their customers or employees. Were guardians of your message. Well help you craft the right message for your audience and advise on the right channels to reach them with the greatest impact. We can deliver comfortably across all channels or well happily work with your existing agencies. Why? Because we only care about the message and your audience.
  • 3. Social media PR Film Intranet Business TV EXTERNAL AUDIENCES: Customers INTERNAL AUDIENCES: Employees Partners Virtual communications Physical Communications Training Conferences Newsletters Exhibitions Showcase Events Print Webcasts PURSUIT sits right slap bang in the middle. Were all about the message. RIGHT MESSAGE. RIGHT CHANNEL. RIGHT AUDIENCE
  • 4. You achieved the difficult balancing act of helping our CEO present our Business Plan in a simple and clear way that could be understood by all customers. BRIAN BENNETT | Head of Corporate Affairs, UK Power Networks Goal Secure government funding. Strategy Demonstrate to customers how the business plans to deliver the governments vision for a low-carbon economy and what it means to them. Tactic Produce an engaging video of the CEO outlining the main actions and benefits supported by a simple booklet targeted at customers, the press and stakeholders with an interest in electricity distribution.
  • 7. Pursuit re-positioned our Process Diagnostics business and built a year long sales campaign to boost sales in the USA & Middle East. VINCE CROUD | Business Director, Tracerco Goal To achieve double digit sales growth in the USA & Middle East. Strategy Develop a targeted, integrated campaign focusing on the value of Process Diagnostics to the customer. Tactic Design creative and compelling content (including a new website) that differentiates Process Diagnostics in the market. And resonates with customers & stakeholders.
  • 8. When we need someone to think out of the box, Pursuit is the agency we turn to. Theircreativeideasareastunningexample of how great B2B advertising can be. DR. KARL-HEINRICH SCHLEEF | John Deere Advertising Agency Goal To launch a new Self Propelled Forage Harvester across Europe, Russia and the CIS. Strategy Reposition the new machine as if it was a premium car brand, supported by a powerful engineering and design story. Tactic Create a series of Making of videos complemented by a high quality book in which the engineers told the development story in their own words. Write and art direct a brochure with stunning photography.
  • 11. You made National Customer Service week a real success, helping inspire over 14,500 retailers across the network. MARK CRANDON | Customer Program Manager, BMW Group UK Goal To re-energise 14,500 BMW & MINI retailer staff across the UK on the importance of customer service. Strategy Develop a series of engaging communications that would build on the momentum of National Customer Service Week. Tactic Design fun activities to involve everyone from the car cleaner to the Sales Manager. Produce daily webcasts from BMWs Head Office that promote each days activity and build a campaign microsite for people to upload their stories, photos and videos.
  • 13. We couldnt have done it without you. Thanks for all your support GEORGE ROBERTS | Sales Principal, Kcom Group Goal To help win multi million pound Bupa outsource contract. Strategy Persuade Bupa that Kcom was the only logical partner to help deliver their vision for transforming their contact centres. Tactic We coached the bid team for their presentation without the need for any PowerPoint. Which we replaced with a set of A0 sized boards starting with a Rich Picture of the Kcom vision and delivery model that simply and clearly explained the key benefits for Bupa.
  • 14. Fabulous film We understand film and know how to make it work - not just as entertainment -but as a practical tool for engaging with people on a visceral level. Memorable events Weve organised events for some of the biggest brands in the world, and believe every event should be a catalyst for change. Beautiful design We believe designs should say Look at this, rather than Look at me. Our work is practical and hard working, avoiding the irrelevant and the superfluous. Engaging presentations We combine powerful imagery, simple infographics and stunning animations with a well rehearsed presenter to make your messages stick
  • 15. Brilliant branding Looking for a distinct visual theme? Our team excel at producing designs that consistently surprise and inspire Winning bids Weve helped win over 贈1bn in successful bid campaigns, and will support you in developing a winning strategy that grabs and holds your potential customers attention. Executive coaching Transformational coaching that helps your people tap into their inner strengths, stretch their minds and reach their goals. Sexy data Our mobile dashboards provide all the insightful data you need in a sleek, easy-to-use package, perfect for the Exec on the go.
  • 16. 息 Copyright Pursuit Communications 2015 Pursuit Communications Ltd, 3rd Floor, 11 Haymarket, London, SW1Y 4BP Tel: +44 (0) 20 7935 2440 | www.pursuitcomms.com Right message, right channel, right audience. Based in the heart of London. Experienced in working across languages and cultures. Accredited to ISO140001.