Puurakentamisen, vienti
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Puutaloille, puurakennuksille ja valmisrakennuksilla on Espanjankielisessä markkinassa todella kova kysyntä ja Suomalainen osaaminen on maailman parasta. Tässä esityksessä tiivistelmä siitä miten kysyntä ja tarjonta saadaan kohtaaamaan.
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Puurakentamisen, vienti
- 1. By Janne Sivula, 17.8.2018, janne.sivula@novavara.com - +358 40 779 3251 Puurakennusten kysyntä, kilpailu sekä myynti ja markkinointi EspanjassaStrategia ja toteutus
- 2. By Janne Sivula, 17.8.2018, janne.sivula@novavara.com - +358 40 779 3251 Myynnin ja markkinoinnin uudet lait - 90%:ssa B2B ostoprosesseissa on jossain vaiheessa Google mukana. ” - Yli 70% ostopäätöksistä tehdään jo ennen yhteydenottoa myyjään. - Kun asiakas ottaa yhteyttä, on vastattava välittömästi MYY ENITEN JOKA LÖYDETÄÄN PARHAITEN
- 3. By Janne Sivula, 17.8.2018, janne.sivula@novavara.com - +358 40 779 3251 10x edullisempi näkyvyys Miksi Espanjankielinen markkina? - Homogeeninen alue (kieli + kulttuuri - Espanjassa 45M ihmistä (portti Etelä- Amerikkaan) - Etelä-Amerikassa 190M ihmistä - Pohjois-Amerikassa 59M ihmistä 10x kysyntä verrattuna Suomeen- Kysyntää on todella paljon (ks. Seuraava sivu) - Tarjontaa on rajoitetusti ja se on usein laadutonta - Kilpailu Google näkyvyydestä on hyvin pientä verrattuna Englannin kieleen - Google Adwords mainonta on 5-10 kertaa edullisempaa kuin englanniksi 300M ihmisen markkina
- 4. By Janne Sivula, 17.8.2018, janne.sivula@novavara.com - +358 40 779 3251 Google hakuja Espanjassa vs. Suomessa Hakusana Google hakuja /kk (Espanja) Google hakuja /kk(Suomi) Puutalo 40.500 590 Hirsimökki 5400 5400 Pieni puurakennus 5400 480 Puupalkki 5400 140 Puu moduulit 110 140 Valmistalo 74000 3600
- 5. By Janne Sivula, 17.8.2018, janne.sivula@novavara.com - +358 40 779 3251 Haasteet vs. Ratkaisu Haaste Ratkaisu Logistiikka Espanjaan on kallista Myydään ensisijaisesti pieniä rakennuksia. N. 10m2 rakennuksia tulee mahtua rekka-autoon n.14 kpl, jolloin kuljetuksen hinta /rakennus saadaan minimoitua. Asiakkat haluavat nähdä mallirakennuksia Tehdään ensin yksi ja myöhemmin lisää trailerin päällä kulkevia mallirakennuksia. Tämä on täysin uusi menetelmä Espanjassa ja tulee herättämään paljon kiinnostusta. Trailerit viedään parkkiin tapahtumiin joissa on minimissään 10.000 ihmistä. Ihmiset eivät ehkä ole valmiita maksamaan Koulutetaan ihmiset tekemällä kouluttavaa sisältöä online ja
- 6. By Janne Sivula, 17.8.2018, janne.sivula@novavara.com - +358 40 779 3251 Esimerkki: ”puutaloja” = ”casas de madera” Klikin hinta-arvio: 0,15USD Hakuvolyymi globaalisti /kk: 84.000 Google ranking #1 arvioitu liikenne
- 7. By Janne Sivula, 17.8.2018, janne.sivula@novavara.com - +358 40 779 3251 Mahdollisuus, Q2/2019 Web kävijöitä: 10.000 /kk Yhteydenottoja: 300kpl /kkPotentiaalisia jakelijoita: 5 Potentiaalisia asiakkaita: 295kplUusia jakelijoita (closed): 2 Myytyjä rakennuksia : 15/kk
- 8. By Janne Sivula, 17.8.2018, janne.sivula@novavara.com - +358 40 779 3251 Lisätie toja Janne Sivula +358 40 779 3251 | +34 681 714 47 78 janne.sivula@novavara.c om janne.sivula@gmail.com