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Egypt
The Triple Effect

Through the power of exchange and the network of like-minded individuals, AIESEC serves
as a strong platform to enable real change and impact in the society.

When PwC Egypt first came to AIESEC with their need for a strong team to take the Triple
Effect (TEP), their key strategic Corporate Responsibility project forward, this kick-started a
strong alliance between PwC and AIESEC and 12 AIESEC interns have been recruited, since
June 2011, to shape and lead this project.

TEP aims to triple the number of voluntary non-remunerated blood donors in Egypt by
empowering organisations and youth groups to fulfil their role as active citizens.

CORPORATE
Since the inception of TEP, the team has carried out 105 blood donation campaigns in over 27
companies and 3 universities and collected 3,729 blood bags. TEP serves as a great
introduction to corporate responsibility strategy for corporate clients like: Apache,
                                                                                                  World Blood Donor Day  14th June
AstraZeneca, Barclays, HSBC, PepsiCo, Microsoft, Nissan, and many others.
                                                                                                  In 2012, we would like to further highlight that
                                                                                                  promoting voluntary blood donation is a global
UNIVERSITIES                                                                                      issue. On June 14th this year, we showcased how
Through AIESEC, TEP also aims to empower youths                                                   PwCians and AIESECers can rally behind this cause
to take an active stand on spreading the culture of                                               and show our collective impact by running blood
regular voluntary blood donation on their university                                              donation campaigns while at the same time,
campus. With capacity building and experiential                                                   celebrating and thanking donors for this gift of life.
learning a key focus of TEP, AIESEC and PwC are
exploring the option of the Youth-2-Business forum
as a launch pad for a Competition thereafter between                                              Anna Dimitrova
the AIESEC Chapters and bringing in corporate                                                     PwC | Corporate Responsibility & AIESEC Intern
partners as mentors to collectively bridge the gap                                                PwC Egypt
between the need and supply of safe blood in Egypt.
                                                                                                  Ayman Shehata
REGIONAL & GLOBAL
                                                                                                  PwC | CSR Manager
At the regional level, TEP is taking shape through blood drives held in PwC
                                                                                                  PwC Egypt
offices across UAE, Qatar and Saudi Arabia.
                                                                                                  http://www.tripleffect.com/
The interest received so far from PwC offices in UAE, Jordan, Qatar, Iraq,
Saudi Arabia and Cambodia show that there is great potential for TEP to
reach a global scale.

More Related Content

PwC and AIESEC Egypt Partnership

  • 1. Egypt The Triple Effect Through the power of exchange and the network of like-minded individuals, AIESEC serves as a strong platform to enable real change and impact in the society. When PwC Egypt first came to AIESEC with their need for a strong team to take the Triple Effect (TEP), their key strategic Corporate Responsibility project forward, this kick-started a strong alliance between PwC and AIESEC and 12 AIESEC interns have been recruited, since June 2011, to shape and lead this project. TEP aims to triple the number of voluntary non-remunerated blood donors in Egypt by empowering organisations and youth groups to fulfil their role as active citizens. CORPORATE Since the inception of TEP, the team has carried out 105 blood donation campaigns in over 27 companies and 3 universities and collected 3,729 blood bags. TEP serves as a great introduction to corporate responsibility strategy for corporate clients like: Apache, World Blood Donor Day 14th June AstraZeneca, Barclays, HSBC, PepsiCo, Microsoft, Nissan, and many others. In 2012, we would like to further highlight that promoting voluntary blood donation is a global UNIVERSITIES issue. On June 14th this year, we showcased how Through AIESEC, TEP also aims to empower youths PwCians and AIESECers can rally behind this cause to take an active stand on spreading the culture of and show our collective impact by running blood regular voluntary blood donation on their university donation campaigns while at the same time, campus. With capacity building and experiential celebrating and thanking donors for this gift of life. learning a key focus of TEP, AIESEC and PwC are exploring the option of the Youth-2-Business forum as a launch pad for a Competition thereafter between Anna Dimitrova the AIESEC Chapters and bringing in corporate PwC | Corporate Responsibility & AIESEC Intern partners as mentors to collectively bridge the gap PwC Egypt between the need and supply of safe blood in Egypt. Ayman Shehata REGIONAL & GLOBAL PwC | CSR Manager At the regional level, TEP is taking shape through blood drives held in PwC PwC Egypt offices across UAE, Qatar and Saudi Arabia. http://www.tripleffect.com/ The interest received so far from PwC offices in UAE, Jordan, Qatar, Iraq, Saudi Arabia and Cambodia show that there is great potential for TEP to reach a global scale.