pyramids case study (2).pdf
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A marketing campaign for a real estate project in Egypt's new administrative capital ran from June 2020 to the present, generating over 600 million Egyptian pounds in total sales. The campaign identified the project as having the highest search rates using Google Trends. It achieved a high conversion rate of 11.18% and first page search results over its three year duration, leading to over 4,700 leads and 120 successful deals. With an investment of 1.5 million Egyptian pounds, the overall return on investment was over 42 million Egyptian pounds in commissions.
pyramids case study (2).pdf
- 2. How did we achieve total sales of 600,000,000 EGP From one advertising campaign for a project in the administrative capital
- 3. We used the Google Trend tool to identify the most important projects in the administrative capital with the highest search rates And of course it was pyramids company is the best choose Google trends tool
- 4. Campaign Started 29-6-2020 Campaign Started 29-6-2020 during the coronavirus pandemic and it was a courageous decision to run campaign during this hard time Since then, the campaign has not stopped even for a day and is still running until this moment
- 5. Appearing in the first place in the search result for the duration of the campaign, which exceeded three years Rank first guarantee
- 6. 11.18% CONVERSION RATE As a result for that we generated more than 4700 leads with 335 EGP CPL and the highest conversion rate .
- 7. Closing deals percentage was from 4% to 6 % so we made 120 successful deal INVESTMENT 1,500,000 EGP Sales Volume 120 deal * 5,000,000 avg unit price = 600,000,000 EGP Return On Investment 600,000,000 * 7% commission = 42,000,000 EGP