Q1b exam outline
- 1. IntroductionIntroduce the product you are going to write about give a brief description and title:I am going to discuss the teaser trailer from my advanced portfolio in relation to audiencetheory. The teaser trailer was titled Escape and based around ideas taken from the film and trailer Shutter Island.
- 2. Main BodyIdentify key feature of the concept you are going to apply and briefly outline the theoryDiscuss audience why are audiences important ?(money /business) target audiences Audiences expectations of your genre. Identify audience theory e.g. Gratifications model Blulmer & Katz / Hypodermic needle theory /Stuart HallDescribe the theory e.g. the hypodermic needle theory expects an audience to accept everything that they are told as fact. This involves a passive audience.
- 3. Apply theory to your teaser trailer making close reference to your productand discuss how your product support /challenges it According to Blulmer & Katzs gratifications model there are four reasons why an audience may choose to watch a film. Three of these areas could apply to my teaser. Personal identity is possible the most likely since we tackle relationships and other issues that affect young people. Our target audience are 18-25 year olds who are perhaps leaving home for the first time and seeking to find their own identity and understanding through relationships. An example of this is where we placed a shot of a young couple walking.The preferred reading However our product challenges the hypodermic needle theory as we believe our audience of young people are active as opposed to passive readers.
- 4. ConclusionConclude your essay referring again to the original questionIn conclusion I think our teaser trailer looked very similar to the real media product Shutter Island. I believe that the creative decisions mentioned above have helped create a product that could easily reach its intended target audience as ..In support of Stuart Halls theory we have included enough codes to appeal to an audience who will be intrigued and want to watch the whole film.