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Q4

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Layla Dunthorne
Layla Dunthorne

The document discusses the target audience for a horror film. It analyzes other similar horror films like The Ring that are rated 15 to determine the target audience should also be 15-19 year old teenagers, mainly girls. This is because the main character is a brokenhearted girl whose victims are also girls, so the film suits females' lifestyles more. Research of other teen horror films like The Ring and Scream on IMDB found they were most popular with and highly rated by under 18s, especially males under 18, indicating that should also be the target audience for this film.

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Who would be the audience for your media product? Evaluation 4
Who is our audience? • To discover the audience for our horror film we looked at other horror films that are similar to ours, so for example the Ring, which is a 15 age rated film. Because it is a horror film this means that it cannot be aimed at anyone too young, especially due to the gore in our film. So, we decided that our film was to be aimed at the minimum of 15 as it has young actors, and is based around first love so a younger audience would find it more appealing. Although older people may watch it our aim for the film is too target 15-19 year old teenagers, mainly girls. This is because the main character is a broken hearted girl, and her victims are also girls, so if females watch our film they will be more afraid as it suits their lifestyle more than males. Another reason for a young audience is that gore appeals more to them as the older generation do not seem to watch horrors as much as teenagers.
How are females represented? • Our representation of females in our film is both good and bad, because although Elizabeth is killing people, we do understand why and we empathize with her. She is the most powerful character in our film, which was quite ironic as the beginning of our film was set in 1912 when females were seen as not important because males were the ones in charge, however in our film the women is the one that is powerful and strong which goes against the rules of the time. We did this because we wanted to challenge what people knew, so we thought if we placed this erratic character in our film it automatically gives the storyline a twist, as its more about how women could be seen, rather than how they actually were.
Is this effective? • I think this representation is effective, as it goes against all the rules of the past as the women were not the strong ones. The modern day teenage female is also portrayed negatively which we did as it fits in with the media’s view on youth. Throughout the media youth are presented as badly behaved, trouble etc, and our representation is showing this. However, she has a reason behind doing this, by creating this reason it makes the younger audience still interested in our film as it isn’t fully negative as it shows that there are reasons for acting as they do.
How are males represented? • In our film males are shown to be the ‘bad’ characters, for example Elizabeth's husband that leaves her at the alter, this shows he’s not a good guy as he has driven her to commit suicide. In the modern years the boys are portrayed better as they try to protect their girlfriends, however because of Elizabeth’s opinion they are all bad, and this does rub of on the audience as the boys never seem to be able to look after their girlfriends, for example, in the first scene we see a couple walking through the woods, but the boyfriend actually runs away when his girlfriend is being killed so this shows the negative representation.
Is this effective? I think that this representation is effective for the audience, the male audience members will see that the males in the film are trying to help and be the man of the relationship to help. However, throughout the film males are seen as the negative ones as it was all caused by her husband leaving her so therefore this may be more appealing to females as they see that they would be a more superior sex within the film.
Audience profile • Our audience would still be in education, probably A levels. • Often socialize with friends • Hobbies such as meals, cinema, theatre, reading • Males prefer horrors including gore and violence • Females prefer psychological horrors, but watch gore with friends as a laugh. The type of horror film that they would watch would be; The Ring and Scream because they are both Teenage Horrors which focus on the young characters in the movie. So, I decided to use imdb to find out the ratings and which age preferred to watch the film…
The Ring This graph shows that Females under the age of 18 watched the film the most. Which is good as this is our target audience and if they watched this film they are probably likely to watch ours too. There was also high ratings for under 18’s in general, so our age rating works well as this age is shown to watch more horrors than over 45’s who had an average of 7.0 compared to 7.4 that females under 18 rated.
Scream This graph shows that under 18’s gave the film the highest ratings, and mostly males. So, although ours is initially aimed at females, this shows that males are likely to watch it. Although the difference between our film and Scream is that our main role is a teenage girl, but the main role in Scream are both girls and boys, so boys would be likely to want to see it more. The people that were less likely to see this was females over 45, which shows that adults do not enjoy horror films as much as teenagers.
The Hole (2001) This this graph we can see that once again males under the age of 18 are most likely to enjoy this film, this is then followed by females under 18, which shows that are target audience of 15-18 would definitely be best for our film as this is the age range that would enjoy our film the most.

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Q4

  • 1. Who would be the audience for your media product? Evaluation 4
  • 2. Who is our audience? • To discover the audience for our horror film we looked at other horror films that are similar to ours, so for example the Ring, which is a 15 age rated film. Because it is a horror film this means that it cannot be aimed at anyone too young, especially due to the gore in our film. So, we decided that our film was to be aimed at the minimum of 15 as it has young actors, and is based around first love so a younger audience would find it more appealing. Although older people may watch it our aim for the film is too target 15-19 year old teenagers, mainly girls. This is because the main character is a broken hearted girl, and her victims are also girls, so if females watch our film they will be more afraid as it suits their lifestyle more than males. Another reason for a young audience is that gore appeals more to them as the older generation do not seem to watch horrors as much as teenagers.
  • 3. How are females represented? • Our representation of females in our film is both good and bad, because although Elizabeth is killing people, we do understand why and we empathize with her. She is the most powerful character in our film, which was quite ironic as the beginning of our film was set in 1912 when females were seen as not important because males were the ones in charge, however in our film the women is the one that is powerful and strong which goes against the rules of the time. We did this because we wanted to challenge what people knew, so we thought if we placed this erratic character in our film it automatically gives the storyline a twist, as its more about how women could be seen, rather than how they actually were.
  • 4. Is this effective? • I think this representation is effective, as it goes against all the rules of the past as the women were not the strong ones. The modern day teenage female is also portrayed negatively which we did as it fits in with the media’s view on youth. Throughout the media youth are presented as badly behaved, trouble etc, and our representation is showing this. However, she has a reason behind doing this, by creating this reason it makes the younger audience still interested in our film as it isn’t fully negative as it shows that there are reasons for acting as they do.
  • 5. How are males represented? • In our film males are shown to be the ‘bad’ characters, for example Elizabeth's husband that leaves her at the alter, this shows he’s not a good guy as he has driven her to commit suicide. In the modern years the boys are portrayed better as they try to protect their girlfriends, however because of Elizabeth’s opinion they are all bad, and this does rub of on the audience as the boys never seem to be able to look after their girlfriends, for example, in the first scene we see a couple walking through the woods, but the boyfriend actually runs away when his girlfriend is being killed so this shows the negative representation.
  • 6. Is this effective? I think that this representation is effective for the audience, the male audience members will see that the males in the film are trying to help and be the man of the relationship to help. However, throughout the film males are seen as the negative ones as it was all caused by her husband leaving her so therefore this may be more appealing to females as they see that they would be a more superior sex within the film.
  • 7. Audience profile • Our audience would still be in education, probably A levels. • Often socialize with friends • Hobbies such as meals, cinema, theatre, reading • Males prefer horrors including gore and violence • Females prefer psychological horrors, but watch gore with friends as a laugh. The type of horror film that they would watch would be; The Ring and Scream because they are both Teenage Horrors which focus on the young characters in the movie. So, I decided to use imdb to find out the ratings and which age preferred to watch the film…
  • 8. The Ring This graph shows that Females under the age of 18 watched the film the most. Which is good as this is our target audience and if they watched this film they are probably likely to watch ours too. There was also high ratings for under 18’s in general, so our age rating works well as this age is shown to watch more horrors than over 45’s who had an average of 7.0 compared to 7.4 that females under 18 rated.
  • 9. Scream This graph shows that under 18’s gave the film the highest ratings, and mostly males. So, although ours is initially aimed at females, this shows that males are likely to watch it. Although the difference between our film and Scream is that our main role is a teenage girl, but the main role in Scream are both girls and boys, so boys would be likely to want to see it more. The people that were less likely to see this was females over 45, which shows that adults do not enjoy horror films as much as teenagers.
  • 10. The Hole (2001) This this graph we can see that once again males under the age of 18 are most likely to enjoy this film, this is then followed by females under 18, which shows that are target audience of 15-18 would definitely be best for our film as this is the age range that would enjoy our film the most.