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QHGS Survey PPT

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Pankaj Ramteke
Pankaj Ramteke

- The majority (49%) of survey respondents used Android phones, followed by iOS (24%) and other platforms (27%). - Most respondents used their mobile phones 6-10 hours per day (53%) and almost half (49%) owned phones worth over Rs. 20,000. - The most common ways respondents lost their phones were leaving it somewhere (40%) and theft (31%). - The top concerns about losing a phone were loss of contacts (40%), cost of a new device (33%), and loss of photos/videos (19%). - Most respondents (65%) were aware of mobile insurance, with Syska being the most recognized brand (22%) followed by Quick He

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1 49% 24% 27% Android iOS Others • Android mobile users are in majority • Windows, blackberry etc. Are the other preferred mobile device • iOS is the second choice of surveyee which indicates QHGS should target them as well
2 8% 53% 25% 14% 2-5 Hours 6-10 Hours 11-15 Hours 15 Hours & More • Majority of surveyee uses mobile phone for 6 to 10 hours a day
3 6% 26% 19% 49% Rs. 5,000 – Rs. 10,000 Rs. 10,000 – Rs. 15,000 Rs. 15,000 – Rs. 20,000 Rs. 20,000 or higher • Almost 50% of the surveyees owned cellphones worth more than Rs.20,000
4 4% 8% 31% 40% 17% Fire Damage Liquid Damage Theft Left It somewhere Phone Crash • Majority of surveyee lost there phone due to they left it somewhere • On second place most of surveyee lost mobile phone due to stolen • So QHGS has mobile tracker features which can be our highlighting point in communication
5 40% 19% 8% 33% Loss of Contacts Loss of photographs / videos /audios Loss of important data in the device Cost of buying another device • Majority of surveyee are concerned about the loss of personal contacts • Secondly surveyee are concern about cost of buying new phone
6 • Loss of contacts may be considered as disclosure of ones personal contacts to wrong hands, which made it priority for surveyee • 31% of surveyee are concern about loss of personal data like photos, videos etc. 43% 31% 11% 8% Loss of contacts Loss of photographs/Videos Loss of important data in the device Cost of buying another device
7 65% 35% YES NO • 65% of surveyee are aware about mobile insurance • This will give QHGS a better base to launch the product as TG is already aware about it
• Syska gadget security was the most known brand • QHGS was the second brand which is known to surveyee • In spite of more visibility of brand App’s daily in market still people are not much aware about it 22% 10% 19%9% 40% Syska Quick Heal Apple App's Daily Not Aware 8 Have you heard of any company which provides Mobile insurance?
9 • 8% of surveyee are willing to pay 5-10% of there total cost of mobile phone that is between Rs.700 to Rs.1000 for Gadget security • Majority of surveyee are comfortable of paying between the range of Rs.1000-2000 which gives an insight for QHGS’s pricing segment 50% 25% 12% 5% 8% Rs.1000-2000 Rs.500-1000 Below 500 Above Rs.2000 Others
10 45% 13% 10% Rs.1000-2000 Rs.2000-3000 Rs.3000 and Above • As per the survey the users of premium mobile price of more than Rs.15,000 are willing to pay the same average price for insurance i.e. between Rs.1000- 2000 • Among the total surveyee 49% are the premium mobile phone users whose mobile cost is above Rs.15,000
11 • Out of these nearly 85% of them had lost phones in either they left it somewhere or lost the phone due to theft. • As per survey, the male surveyee bother more about lost of contacts & loss of important data whereas female are more concerns for cost of buying a new phone. • As per the survey maximum number of female surveyee are concern about the loss Important data and followed by cost of buying a new phone & loss of contacts.
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QHGS Survey PPT

  • 1. 1 49% 24% 27% Android iOS Others • Android mobile users are in majority • Windows, blackberry etc. Are the other preferred mobile device • iOS is the second choice of surveyee which indicates QHGS should target them as well
  • 2. 2 8% 53% 25% 14% 2-5 Hours 6-10 Hours 11-15 Hours 15 Hours & More • Majority of surveyee uses mobile phone for 6 to 10 hours a day
  • 3. 3 6% 26% 19% 49% Rs. 5,000 – Rs. 10,000 Rs. 10,000 – Rs. 15,000 Rs. 15,000 – Rs. 20,000 Rs. 20,000 or higher • Almost 50% of the surveyees owned cellphones worth more than Rs.20,000
  • 4. 4 4% 8% 31% 40% 17% Fire Damage Liquid Damage Theft Left It somewhere Phone Crash • Majority of surveyee lost there phone due to they left it somewhere • On second place most of surveyee lost mobile phone due to stolen • So QHGS has mobile tracker features which can be our highlighting point in communication
  • 5. 5 40% 19% 8% 33% Loss of Contacts Loss of photographs / videos /audios Loss of important data in the device Cost of buying another device • Majority of surveyee are concerned about the loss of personal contacts • Secondly surveyee are concern about cost of buying new phone
  • 6. 6 • Loss of contacts may be considered as disclosure of ones personal contacts to wrong hands, which made it priority for surveyee • 31% of surveyee are concern about loss of personal data like photos, videos etc. 43% 31% 11% 8% Loss of contacts Loss of photographs/Videos Loss of important data in the device Cost of buying another device
  • 7. 7 65% 35% YES NO • 65% of surveyee are aware about mobile insurance • This will give QHGS a better base to launch the product as TG is already aware about it
  • 8. • Syska gadget security was the most known brand • QHGS was the second brand which is known to surveyee • In spite of more visibility of brand App’s daily in market still people are not much aware about it 22% 10% 19%9% 40% Syska Quick Heal Apple App's Daily Not Aware 8 Have you heard of any company which provides Mobile insurance?
  • 9. 9 • 8% of surveyee are willing to pay 5-10% of there total cost of mobile phone that is between Rs.700 to Rs.1000 for Gadget security • Majority of surveyee are comfortable of paying between the range of Rs.1000-2000 which gives an insight for QHGS’s pricing segment 50% 25% 12% 5% 8% Rs.1000-2000 Rs.500-1000 Below 500 Above Rs.2000 Others
  • 10. 10 45% 13% 10% Rs.1000-2000 Rs.2000-3000 Rs.3000 and Above • As per the survey the users of premium mobile price of more than Rs.15,000 are willing to pay the same average price for insurance i.e. between Rs.1000- 2000 • Among the total surveyee 49% are the premium mobile phone users whose mobile cost is above Rs.15,000
  • 11. 11 • Out of these nearly 85% of them had lost phones in either they left it somewhere or lost the phone due to theft. • As per survey, the male surveyee bother more about lost of contacts & loss of important data whereas female are more concerns for cost of buying a new phone. • As per the survey maximum number of female surveyee are concern about the loss Important data and followed by cost of buying a new phone & loss of contacts.
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