The document discusses findings from a study on QR barcode scanning growth and usage in the second half of 2010. It found that QR barcode scanning grew over 1200% from July to December 2010, peaking in November around the pre-Christmas period. Additionally, 87% of QR scans were to request information from a merchant, while direct payments only accounted for 5% of scans. The remaining scans were to access websites or initiate actions.