This is an expanded version of my QR code presentation, meant for an hour-long session with time for a bit of Q&A. What are QR codes? How are they used in libraries? What makes a great QR code?
31. Using QR codes in the libraryScavenger hunts AdvertisingConnect to DBs in stacksLink to book trailersSign up for events
Editor's Notes
#6: Like Twitter, QR code usage really went mainstream this year after SxSW. Viability in that setting is a good predictor of mainstream success.
#11: Note that the app offers triple points for members ¨C a reward for connecting with the brand. More on that later.
#12: One QR code holds a lot more data than a single traditional barcode.
#17: Bit.ly not only generates a code for your shortened URL, it also provides click-through data so you can gauge the effectiveness of the URL, the code, and more.
#18: Bit.ly not only generates a code for your shortened URL, it also provides click-through data so you can gauge the effectiveness of the URL, the code, and more.