Excellent Quality content

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This slide show analyses a number of experts opinions as to what defines excellent quality content and presents a balanced overview/summary

Defining Quality Content
Carl Potts designs July 0214
carl@carlpottsdesigns.co.uk

Content Marketing (Pulizzi)
• Compelling & Useful
• Good Content Changes user Behaviour
• Good Content (informs, educates or
entertains)
• Clearly defined & understood target audience
• Content has Clear Objectives

Content Marketing (Jefferson)
• Well Written
• Useful (informs , educates or entertains)
• Good Quality
• SEO Optimised
• Targeted

Killer Content (McGovern)
• Succinct
• Use Completely Justifiable
• 7 Cs who cares, compelling, clear, complete,
concise, correct)
• Optimised with Carewords
• Most web content is substandard i.e. Filler

Great Content (Halvorson)
• Helps to achieve business goals
• Helps users to achieve their goals
• Helps with long term strategy
• Targeted to specific groups
• Easily Found
• Well Written

Great Content :Conclusions
• Examined a number of expert opinions
• Considerable overlap in definitions
• Some slight differences in emphasis

Summary : Great Content
• is useful
• Informs, educates or entertains
• Clear, Well Written, Succinct
• Targeted
• SEO Optimised
• Mapped against Sales Funnel
• Part of defined strategy
• Audited

Bibliography : Further Reading
Epic Content Marketing J. Pulizzi(2013)
Valuable Content Marketing S. Jefferson , S. Tanton (2013)
Content Strategy for the web K. Halvorson(2012)
Killer Web Content G. McGovern (2011)

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Excellent Quality content

1. Defining Quality Content Carl Potts designs July 0214 carl@carlpottsdesigns.co.uk

2. Why is content quality so important? • Demonstrates Expertise • Differentiates your brand • Represents your brand online • Web Users are impatient • Poor Quality content not tolerated/read

3. Content Marketing (Pulizzi) • Compelling & Useful • Good Content Changes user Behaviour • Good Content (informs, educates or entertains) • Clearly defined & understood target audience • Content has Clear Objectives

4. Content Marketing (Jefferson) • Well Written • Useful (informs , educates or entertains) • Good Quality • SEO Optimised • Targeted

5. Killer Content (McGovern) • Succinct • Use Completely Justifiable • 7 Cs who cares, compelling, clear, complete, concise, correct) • Optimised with Carewords • Most web content is substandard i.e. Filler

6. Great Content (Halvorson) • Helps to achieve business goals • Helps users to achieve their goals • Helps with long term strategy • Targeted to specific groups • Easily Found • Well Written

7. Great Content (Halvorson) • Helps to achieve business goals • Helps users to achieve their goals • Helps with long term strategy • Targeted to specific groups • Easily Found • Well Written

8. Great Content :Conclusions • Examined a number of expert opinions • Considerable overlap in definitions • Some slight differences in emphasis

9. Summary : Great Content • is useful • Informs, educates or entertains • Clear, Well Written, Succinct • Targeted • SEO Optimised • Mapped against Sales Funnel • Part of defined strategy • Audited

10. Bibliography : Further Reading Epic Content Marketing J. Pulizzi(2013) Valuable Content Marketing S. Jefferson , S. Tanton (2013) Content Strategy for the web K. Halvorson(2012) Killer Web Content G. McGovern (2011)

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Excellent Quality content

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