How artists can use social media to get folks to their damn shows
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This document provides tips for artists on using social media to promote their work and events. It discusses how social media has replaced traditional media for event promotion. The key points are: 1) Artists should build an online audience now through consistently sharing quality, engaging content on platforms like Facebook, Instagram, and Twitter. 2) When promoting an event, artists should create eye-catching Facebook event pages and encourage others to share the event. They should post engaging content leading up to and during the event. 3) Artists should focus on a few major platforms and share high-quality visual and written content regularly while avoiding being too promotional. Interacting with other artists' content is also important.
How artists can use social media to get folks to their damn shows
- 1. How artists can use social media to get folks to their damn shows. By Ryan Crowder @crowderism
- 2. Why Social? THEN You searched out events Limited number of publications, people read the same stuff Trusted sources had years of history behind them Event listings helped keep things organized Personal / prof. separation Marketing was about info The megaphone worked if you were organized
- 3. Why Social? NOW Traditional media outlets struggle No one reads or watches the same thing in a big way Now we bond over things/topics Trusted curators are the ones now heard Events come through your network Build & own your audience or die Co-promotion, networks and partnerships Mobile phones are like woah Art needs to be visible on the internet to get attention
- 4. Social Networks for Artists General updates, community building, event listings, interactions Visual storytelling, artistic sense, creativity Most popular(and expensive), visual storytelling, messaging, groups, event listings, alerts Visual storytelling, previews, long-term Easy to read/watch/listen and share, specific curated content
- 5. It's totally essential to invest in social media before you need it.
- 6. Starting Early 1. Begin building an audience now 2. Share quality content consistently a. i.e. Inspirations, things that make you think or laugh, support fellow artists, news and important info b. Be yourself. Have a sense of humor. Be honest. c. Be trustworthy: Build a rep as a solid curator 3. Interact with others, stay connected a. Click "like" and share (you like it, so do others) 4. Avoid being too promotional a. Remember its not all about you b. Mix it up; offer value by spreading word of what you are doing; entertain and enlighten
- 7. Facebook Event Page Success Helpful things to have Memorable eye-catching images Main image and additional images Additional content (links, readings, etc.) Video/s (no more than 1 min) Colleagues to help with posting Important steps Invite anyone as appropriate Ask performers to invite contacts Post content every couple days Step up posting frequency as the show approaches, stay on topic Don't do it all yourself, ask others to help Translation: ask fans to share (privately)
- 8. Facebook tips Use your personal profile; using a page costs money, unless you pay, roughly 10% of fans will see content Got a page? It's ok. Make sure to use Facebook as the page from time to time to get on people's radar. Keep it visual. Instead of a link, post an image and put the link in the comments Try not to exceed a couple posts each day Change it up; Don't post the same thing multiple times, see what people respond to and adapt As your show approaches and when you have quality content, step up your interactions on other people's pages. Nothing brings support like contributing yourself
- 9. Good content vs. bad content Good Bad r Rehearsal is going so great for the show we are in there every day and it is really hard but the sun is shining and I am thiankful for the opprotunity to do this show. Buy tickets! There is a part in act 1 that is confusinc and Sharon is totally working it but it takes a lot of work to Who knew a crown focus and produce the best results. Don't forget could weigh so much? to buy tickets! Keep it short. Keep it visual. Keep it entertaining - evocative - emotional - i(e)nformative
- 10. The other networks Instagram Tumblr Clearly articulate your Keep it simple, focus on a theme. perspective with visuals Baking musical? Babies with Participate: Interact and bread Tumblr! like other content Liking other's content brings return visits and subscriptions Youtube Sex and GIFs work very well here Unless you plan to post Twitter regularly, use this to host Interact, interact, interact, your videos, make them RT, RT, RT easily searchable You can repost here, just don't be obnoxious WARNING: Don't spread Tell stories across multiple tweets yourself too thin.
- 11. Integrating the networks In other words, how do you do all this!? Create a posting calendar & hold yourself to it 3 weeks out - post a rehearsal image, links to tickets 2 weeks out - share a sneak peek of the set, hint the themes/content 1 week out - share daily photos of props, costumes, etc. 3 days out - share a 30 sec. video of you being excited Day-of morning - steaming cup of spilled coffee Day-of evening - make it easy for audience to share Schedule content HootSuite/Tweetdeck - text-based Twitter and Facebook posts Tumblr scheduler, pages can use Facebook scheduler Do not sync social profiles No one responds well to auto-posting from Facebook to Twitter
- 12. The Privacy Concern Develop level of comfort with public sharing You sacrifice privacy for connection Instead, set privacy controls share some with all, all with some Facebook lists Create list of people you feel comfortable sharing everything When you post, decide whether to the public or just to the list Twitter @replies vs. public updates Instagram private vs. public