Quesscorp-Content Strategy
•Download as PPTX, PDF•
0 likes•635 views
This document appears to be a presentation about creating and managing digital content for an organization. It discusses turning intelligence into content, challenges with producing quality content, identifying themes aligned with business goals and user needs, deciding on a content structure, orchestrating content across channels, and establishing a team structure. The presentation provides examples and recommendations for developing a strategic approach to digital content.
Quesscorp-Content Strategy
- 1. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in master) Client Logo - Add in master slide QUESS CORP LTD., Digital Media Landscape
- 2. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide Creating a digital value chain lies in turning intelligence into content
- 3. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide intelligence = to educate to support products/services to engage I N F O R M A T I O N In digital media parlance,
- 4. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide PRIME CONTENT CHALLENGES THAT COMPANIES FACE: Inability to keep up the momentum on producing quality content… But this can be offset by involving your readers in the process, researching, testing your content, linking up with related stories on the web, etc.
- 5. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide …and
- 6. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide Iterating components to connect & converse Communication channels Many organizations tend to place too much importance on the quantity of content that represents their position in the competitive landscape That, that is a bigger challenge! % shows preference for content type among organizations Producing content that overlooks the corporate needs & requirements
- 7. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide aligning internal and external communications to organizational goal & vision The challenge:
- 8. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide Aligning Content to Business Goal & Vision An example of how the content focus should be… Next, we’ll break this down further. QUESSCORP BUSINESSES CAREWORKS: CSR INVESTORS STAFF RELATIONS CAREERS
- 9. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide Identifying Themes Content themes that reflect the organization’s goals & user needs QUESSCORP BUSINESSES CAREWORKS: CSR INVESTORS STAFF RELATIONS CAREERS Organization’s goals User’s need • Operational excellence • Geographic presence • Business presence • News • Business insight • Analysis Organization’s goals User’s need • People • Health • Education • Sustainable livelihood • Plans • Updates Organization’s goals User’s need • Corporate governance • Presentations • Announcements • Updates Organization’s goals User’s need • Assistance programs • Skills development • Compliance • Review mechanism • Information • Education Organization’s goals User’s need • Why Quess? • Life@Quess Opportunities
- 10. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide Deciding on the Content Structure Break down content components based on requirements & preferences QUESSCORP BUSINESSES CAREWORKS: CSR INVESTORS STAFF RELATIONS CAREERS THOUGHT LEADERSHIP UPDATES Organization’s goals User’s need • Operational excellence • Geographic presence • Business presence • News • Business insight • Analysis PROGRAMS ACHIEVEMENTS Organization’s goals User’s need • People • Health • Education • Sustainable livelihood • Plans • Updates COMPLIANCE ACHIEVEMENTS Organization’s goals User’s need • Corporate governance • Presentations • Announcements • Updates PROCESSES INSTRUCTIONS Organization’s goals User’s need • Assistance programs • Skills development • Compliance • Review mechanism • Information • Education ABOUT QUESS Organization’s goals User’s need • Why Quess? • Life@Quess Opportunities • White papers • Case studies • Newsletters • Blogs • Emails • Articles • Reports • Presentations • Newsletters • Articles • Reports • FAQ • Presentations • Press releases • Checklists • Blogs • Infographic • Articles • Interviews • FAQ • Guides/Toolkits • Testimonials • Videos • Interviews • Updates • Articles • Presentations On-site assets Outbound Content Pillar
- 11. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide Orchestrating a Portfolio of Channels An example of how the lifespan of a single content object can be prolonged strategically FREQUENCY WEEKLY FORTNIGHTLY MONTHLY QUARTERLY HALF-YEARLY CONTENT TYPE SOCIAL UPDATES BLOG NEWSLETTER ARTICLE SLIDESHARE CASE STUDY WHITE PAPER FOCUS Relevant stories/posts… Why is it happening… What happened & related stories Understand the issue… Understand the issue… Approaching the issue Policy document A content pillar can be repurposed across the media for maximum impact. It starts here. The white paper for a content pillar.
- 12. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide Orchestrating a Portfolio of Channels Build everything with the intent to measure it CONTENT PILLAR WHITE PAPER / REPORT / CASE STUDY PRESENTATION SLIDESHARE SOCIAL FB LN BLOGPOST EMAIL NEWSLETTER ARTICLE SOCIAL FB LN EMAIL SOCIAL FB LN EMAIL • Views • Downloads • Shares • Favorites • Page views • Comments • Repeat visits • Downloads • Registrations • Page views • Shares • Comments • Repeat visits • Unique visitors • Likes • Shares • Comments • New followers • Reach • Page views • Repeat visits • Shares
- 13. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide Team Structure for Creating & Managing Content Corporate communications Think-tank Program Manager Community Manager Social assets Digital assets Web Team SEO expert Editors Writers Designers Developers Analytics Knowledge management team made up of corporate stakeholders. It functions as the final authority on editorial content and also establishes standards.
- 14. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master) Client Logo - Add in master slide Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in master) Client Logo - Add in master slide Thank You.