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Quest for Meaningful Design
Practitioners Guide to Making Meaningful Design at Scale with
Your Evenings, Weekends, Network, and Beyond
Illustration Credits: Zed Labs
WHO AM I?

Im Kirby.
Product Management and Design Leader.
Changing B2B Invoicing from Drama to Delight with MSTS Team.
Lover of Post-Its, Workshops, and Tight Agendas.
Passionate about meaningful design, my family, and families with special needs
Rethinks the status quo.
Unlocks opportunities for those with challenges, that cannot unlock
them alone.
Not driven by profit, but also self-sustains.
Happens because of individuals, forming groups, making movements.
Meaningful Design
Systems Thinker
Visionary
Hacker
Leader
Meaningful Design DNA
Systems Thinker
Visionary
Hacker
Leader
Meaningful Design DNA
Blake Mycoskie
CHOOSE YOUR OWN MEANINGFUL ADVENTURE
CHOOSE YOUR OWN MEANINGFUL ADVENTURE
Systems Thinker
Visionary
Hacker
Leader
Part 1
CHILD DEVELOPMENT DEPENDS ON HOME THERAPY
Quest for Meaningful Design - Inside Your Company or Spare Time
Quest for Meaningful Design - Inside Your Company or Spare Time
PROBLEMS IN HOME THERAPY
Therapists
Parents
Extra Time Blind Spots Communication Siloed
Fear
of losing information
by storing paper notes
Time
spent teaching
other caregivers
Anxiety
from remembering
detailed instructions
spent writing
paper notes
during in-home
treatment
is limited between
team members
treatment plans
between therapists
Therapists conduct around 20-30 sessions a week per therapist, and 3-5 hours on parent notes.
Parents will work with at least three therapy centers before age five.Of children with autism, Down
Syndrome, or other IDD
Behavioral, Occupational,
Physical, Speech
ITERATING TO THE SOLUTION
This would definitely be helpful, there is a lack of communication
in the whole process.
 Hannah, son with general developmental disabilities
Some of therapists do record in anyway, even if it may be against the
rules"
I used to reference the binder daily. Anything
that could free us from those binders, would be
amazing.
 Simone, daughter with autism
This would be such a great tool,
especially for the therapist, as family
meetings are hard to schedule.
Sometimes it feels like you are waiting
and waiting for quarterly meetings to
train families and at that point they are
in "information overload."
 Kat, Child Rehabilitation
Cognition/Swallowing Therapist
This would help a lot with parent training,
you have to do it, this would help it keep
going... I know I have been talking with
these parents and training them on these
certain items.
 Barb, ABA Therapist
We send home notes at the end of the
and the parents have a hard time
visualizing what we do during the
day - Karen, ABA Therapist
With the purpose to share the data of the session. We
have grandparents that do pick up, but when the
information is relayed there is information lost - this
record provides no confusion.  Kelsey, ABA Therapist
TOTAL MARKET
$15K
Estimated U.S annual cost for families with
children with disabilities under 5.
Estimated number of children under 5
with a developmental disability1&2
Estimated average annual cost per
family with children with disabilities3
Annual Spend Domestic Users Annual Market Size
$46
Billion
3.1
Million
1.Pew Research Institute, Internet and Technology Fact Sheet, 2018
2.US Census Bureau, Population Estimates, 2017.
3.Princeton School of Public Policy, Economic Costs of a Childhood Disability, 2012.
TheraWe is a HIPAA compliant,
mobile video platform to bridge the
learning gap between therapy
session and the home.
We create more effective therapy
training and information sharing.
OUR SOLUTION
Instant Videos Searchable Archive Network SharingTwo-Way Messaging
Question:
Could you have a meaning adventure?
What are you passionate about?
What Why do you share with others?
Guide Stop 1
Systems Thinker
Visionary
Hacker
Leader
Part 2
Proves the transition of theory to reality.
Lock-picker to authority and the status quo.
Seeks progress forward and consensus.
Hacker
HACKED SOLUTIONS
Pilot Data
Week 2 Example
Sessions Views Avg View per Session
Child 1 4 11 2.8
Child 2 3 11 3.7
Child 3 3 12 4.0
Child 4 3 7 2.3
Child 5 4 26 6.5
Pilot Locations
Pilots 25 Families
Quest for Meaningful Design - Inside Your Company or Spare Time
Principle 1: Preserve
What did your hack prove?
What needs to be done to prove it more?
Is it in your DNA to continue?
Guide Stop 2
How to grow meaningful design?
Principle 2: Find a Team
Guide Stop 3
How do you find a team?
Principle 3: Speak Their Language
Speak Business.
Speak SME.
Speak Investment.
Speak Passion.
Guide Stop 3
FOUNDING TEAM
Kirby MontgomeryMaria Butz Kevin Montanez
Kaitlin Doyle, OT Michael Harris, PMP
ADVISORS
Sara Weir
President and CEO
National Down Syndrome Society
Amy Allison
Executive Director, Down Syndrome
Guild of Kansas City
Jacob Butz, J.D.
Healthcare Insurance Consultant
Rene Jamison, Ph.D.
Clinical Psychologist, Pediatric Health,
KU Medical Center
Claudia Dozier, Ph.D.
Professor of Child Behavioral Science,
Kansas University
Supervisor Little Steps Early Intervention Program
Principle 4: Find a Sustaining Model.
Guide Stop 4
Distribution
Target Large therapy centers to reach max
amount of parents
Network effect as parents move onto new
therapy centers in their child's treatment
GO TO MARKET STRATEGY: THREE STEPS
Awareness
Step 1: Therapy Centers
Step 2: Parents
Step 3: Advocates
Partner with national and local advocacy
groups to gain endorsement and develop
customer pipeline
Market via social, industry publications/digital and
parent and therapist conferences
Systems Thinker
Visionary
Hacker
Leader
Part 3
Principle 4: Find Your Leadership.
This is your hobby.
This is your weekend.
Inspire when times are down.
This is our adventure.
Guide Stop 4
Quest for Meaningful Design - Inside Your Company or Spare Time
Principle 4: Find Your Leadership.
This is your hobby.
This is your weekend.
Inspire when times are down.
This is our adventure.
Guide Stop 4
Get Started.
Check your DNA.
Make design your hobby.
Choose your adventure.
Hack the future.
Find the courage to scale it.
Find your team.
Enjoy the journey.
www.linkedin.com/in/kirbymontgomery
www.TheraWeConnect.com
Kirby Montgomery

More Related Content

Quest for Meaningful Design - Inside Your Company or Spare Time

  • 1. Quest for Meaningful Design Practitioners Guide to Making Meaningful Design at Scale with Your Evenings, Weekends, Network, and Beyond Illustration Credits: Zed Labs
  • 2. WHO AM I? Im Kirby. Product Management and Design Leader. Changing B2B Invoicing from Drama to Delight with MSTS Team. Lover of Post-Its, Workshops, and Tight Agendas. Passionate about meaningful design, my family, and families with special needs
  • 3. Rethinks the status quo. Unlocks opportunities for those with challenges, that cannot unlock them alone. Not driven by profit, but also self-sustains. Happens because of individuals, forming groups, making movements. Meaningful Design
  • 6. CHOOSE YOUR OWN MEANINGFUL ADVENTURE
  • 7. CHOOSE YOUR OWN MEANINGFUL ADVENTURE
  • 9. CHILD DEVELOPMENT DEPENDS ON HOME THERAPY
  • 12. PROBLEMS IN HOME THERAPY Therapists Parents Extra Time Blind Spots Communication Siloed Fear of losing information by storing paper notes Time spent teaching other caregivers Anxiety from remembering detailed instructions spent writing paper notes during in-home treatment is limited between team members treatment plans between therapists Therapists conduct around 20-30 sessions a week per therapist, and 3-5 hours on parent notes. Parents will work with at least three therapy centers before age five.Of children with autism, Down Syndrome, or other IDD Behavioral, Occupational, Physical, Speech
  • 13. ITERATING TO THE SOLUTION This would definitely be helpful, there is a lack of communication in the whole process. Hannah, son with general developmental disabilities Some of therapists do record in anyway, even if it may be against the rules" I used to reference the binder daily. Anything that could free us from those binders, would be amazing. Simone, daughter with autism This would be such a great tool, especially for the therapist, as family meetings are hard to schedule. Sometimes it feels like you are waiting and waiting for quarterly meetings to train families and at that point they are in "information overload." Kat, Child Rehabilitation Cognition/Swallowing Therapist This would help a lot with parent training, you have to do it, this would help it keep going... I know I have been talking with these parents and training them on these certain items. Barb, ABA Therapist We send home notes at the end of the and the parents have a hard time visualizing what we do during the day - Karen, ABA Therapist With the purpose to share the data of the session. We have grandparents that do pick up, but when the information is relayed there is information lost - this record provides no confusion. Kelsey, ABA Therapist
  • 14. TOTAL MARKET $15K Estimated U.S annual cost for families with children with disabilities under 5. Estimated number of children under 5 with a developmental disability1&2 Estimated average annual cost per family with children with disabilities3 Annual Spend Domestic Users Annual Market Size $46 Billion 3.1 Million 1.Pew Research Institute, Internet and Technology Fact Sheet, 2018 2.US Census Bureau, Population Estimates, 2017. 3.Princeton School of Public Policy, Economic Costs of a Childhood Disability, 2012.
  • 15. TheraWe is a HIPAA compliant, mobile video platform to bridge the learning gap between therapy session and the home. We create more effective therapy training and information sharing. OUR SOLUTION Instant Videos Searchable Archive Network SharingTwo-Way Messaging
  • 16. Question: Could you have a meaning adventure? What are you passionate about? What Why do you share with others? Guide Stop 1
  • 18. Proves the transition of theory to reality. Lock-picker to authority and the status quo. Seeks progress forward and consensus. Hacker
  • 19. HACKED SOLUTIONS Pilot Data Week 2 Example Sessions Views Avg View per Session Child 1 4 11 2.8 Child 2 3 11 3.7 Child 3 3 12 4.0 Child 4 3 7 2.3 Child 5 4 26 6.5 Pilot Locations Pilots 25 Families
  • 21. Principle 1: Preserve What did your hack prove? What needs to be done to prove it more? Is it in your DNA to continue? Guide Stop 2
  • 22. How to grow meaningful design?
  • 23. Principle 2: Find a Team Guide Stop 3
  • 24. How do you find a team?
  • 25. Principle 3: Speak Their Language Speak Business. Speak SME. Speak Investment. Speak Passion. Guide Stop 3
  • 26. FOUNDING TEAM Kirby MontgomeryMaria Butz Kevin Montanez Kaitlin Doyle, OT Michael Harris, PMP
  • 27. ADVISORS Sara Weir President and CEO National Down Syndrome Society Amy Allison Executive Director, Down Syndrome Guild of Kansas City Jacob Butz, J.D. Healthcare Insurance Consultant Rene Jamison, Ph.D. Clinical Psychologist, Pediatric Health, KU Medical Center Claudia Dozier, Ph.D. Professor of Child Behavioral Science, Kansas University Supervisor Little Steps Early Intervention Program
  • 28. Principle 4: Find a Sustaining Model. Guide Stop 4
  • 29. Distribution Target Large therapy centers to reach max amount of parents Network effect as parents move onto new therapy centers in their child's treatment GO TO MARKET STRATEGY: THREE STEPS Awareness Step 1: Therapy Centers Step 2: Parents Step 3: Advocates Partner with national and local advocacy groups to gain endorsement and develop customer pipeline Market via social, industry publications/digital and parent and therapist conferences
  • 31. Principle 4: Find Your Leadership. This is your hobby. This is your weekend. Inspire when times are down. This is our adventure. Guide Stop 4
  • 33. Principle 4: Find Your Leadership. This is your hobby. This is your weekend. Inspire when times are down. This is our adventure. Guide Stop 4
  • 34. Get Started. Check your DNA. Make design your hobby. Choose your adventure. Hack the future. Find the courage to scale it. Find your team. Enjoy the journey.

Editor's Notes

  • #2: Design Presentation: the quest for meaningful design Do you have the DNA? Choose your adventure - TheraWe Hack the future Find your team and speak their language of why Grow to maximum meaningfulness Get started - make design your hobby, choose your adventure, hack the future// maybe unlock meaningful design at scale Speak to the heart the tech the MBA the SME speak money Designers: - Systems thinkers + Hackers (challenge authority) + Leaders (inspire a shared vision) Story of Reality of what happens after the deck - nights weekends, putting yourself out there, design a company Challenge - make your passion your hobby, make change your hobby, make courage, Explore design leadership in your community Make a team: Believe what you believe ... make the filter to say Design your life - how can you design for good? Passionate about design Checklist for meaningful design: you, team, will, partners Design, in the execution (value proposition tested, will it stand with the masses) We focus on you succeeding Will not try something until someone tries it first - 34% Success = people get your why, money, people, market conditions Most dangerous designers speak all languages Visionary, hacker, leader Join Us your idea gets acquired, owned, grows on its own
  • #4: Rethinks the status quo to unlocks opportunities for a group with challenges, that cannot unlock itself. Not driven by profit, but self-sustaining. Happens because of the Meaningful Design DNA.
  • #5: Systems thinkers Visionary: ability to see things differently Hackers: ability to challenge authority Leaders (inspire a shared vision) Do you have the DNA?
  • #6: Systems thinkers Visionary: ability to see things differently Hackers: ability to challenge authority Leaders (inspire a shared vision)
  • #7: In Meaningful Design, you have to choose it, or at least be open to You can spend your time on hobbies, maybe working on your other skills, going to concerts, BUT you have to CHOOSE Unlocking opportunities for those with challenges, that cannot unlock them alone. I bet most people think this happens by accident, but most people that end of here were already looking to make a difference bigger than themselves. I choosing my own adventure, it was niece and nephew and curiosity.
  • #8: Neice Eve Therapy
  • #9: Systems thinkers Visionary: ability to see things differently Hackers: ability to challenge authority Leaders (inspire a shared vision) Do you have the DNA?
  • #10: For parents of children with developmental disabilities like autism and Down Syndrome. They need to teach their children the basic functions how to live - swallow, speak, how to move. This is the reality for my sister Lauren and my niece Evelyn here. Worked with therapists to get specialized plans on child development, and instructions on what to reinforce in the home to get critical growth for the child. BUT these plans can be hard to learn, re-create, or communicate to others. This new life was overwhelming and a firehouse of information always asking. IN AMERICA, 1 AND 6 CHILDREN have a developmental disability. Home therapy does not need to be this hard. Pain points: multiple therapist, firehose of new information. Trouble remembering, communicating to her husband, and then keeping records. In the process, she was overwhelmed and felt ineffective. 1 and 6 families in the US today, will have child with a developmental delay.
  • #11: Results Parents JTBD: I need to search for previous notes I want to communicate X with my therapists and show videos from home Can I get IEP or milestone updates? Hub and spoke Therapists: Challenge of getting one video at a time b/c the child will not participate - usability I want to show Tips and have them more present HIPAA compliant is very important to me lets show the Release Process
  • #18: Systems thinkers Visionary: ability to see things differently Hackers: ability to challenge authority Leaders (inspire a shared vision) Do you have the DNA?
  • #31: Systems thinkers Visionary: ability to see things differently Hackers: ability to challenge authority Leaders (inspire a shared vision) Do you have the DNA?