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Question 2
Front Cover   The front cover of my magazine features dominant
              representation as you would except to see a male
              model on the front cover posing and dressed in that
              specific way as in all real media products such as
              Vibe and XXL magazine they mainly feature a male
              model on the front cover. They present the male to
              have a hard exterior which is what I have tried to
              portray.


               The designer clothes (Ed Hardy hoodie and Evisu
               jeans) I got my model to wear portrays the aspirer
               psychographic which relates to my targeted
               audience.


              The full shot image on my front cover with the model
              looking directly into the camera reinforces dominant
              ideology as men are seen to be controlling and
              powerful which is portrayed through the connection of
              the models eye contact with the camera.
Front cover
 The title of my magazine ‘FRESH’ is a word used in
the hip hop genre to mean new, cool and current this
   would be identified by certain social groups like
‘chavs’ and ‘gangsters’ as this particular word would
 be apart of there vocabulary. Also the font used for
     the masthead is in a graffiti style which is a
convention of the hip hop genre which again portrays
               dominant representation.




  The car behind my model represents dominance
  as in the hip hop genre one of the conventions is
  wealth and ‘whips’ aka cars. Here the car which is     I decided to go with the colour dark blue
   slightly faded behind the model represents this      for the background of my front cover as it
   ideology as in the hip hop genre the norm is to           connotes confidence which again
                   have a fancy car.                           reinforces dominant ideology.
Contents Page         For my contents page I have
                      represented women to be just as
                      dominant as men, again taking a full
                      shot image, instead of representing
                      them in a light where they are seen to
                      be sexually available. This portrays
                      emergent ideology as in
                      contemporary society women are
                      becoming less stereotyped as being
                      seen as an ‘object’ and more equal to
                      men.

            Again like my model on the front cover, I got my
            female model to wear designer clothing ( Roca
            wear hoodie which is the hip hop artists Jay Z’s
            brand and converse trainers). This portrays the
            aspirer psychographic which relates to my
            targeted audience. It also portrays dominant
            ideology as a sign of wealth in the hip hop genre
            is wearing designer clothes.


           The use of a wide shot image displays dominant
           representation as the graffiti in the image would
           be expected in the hip hop genre as it one of the
           conventions.
The second image

Double                                                                       in the top right
                                                                             hand corner again
                                                                             shows emergent
                                                                             ideology as both

Page                                                                         genders are seen
                                                                             as being equal.
                                                                             They both pose in

Spread                                                                       way which
                                                                             portrays a hard
                                                                             exterior which is
                                                                             unusual as
The main image on the                                                        usually the
right side of the page                                                       female gender are
represents emergent           The pull quote ‘It’s not about the fame it’s   not seen to be as
ideology as both the male     about making a difference’ contrasts with      the dominant
and female gender have        the tag lines on the front cover as here       gender. However
been photographed in a        ‘rappers/singers’ are seen to be helping       in this instance
way where they are both       and setting a good example where as the        the female model
equal. The mid close up of    tag line about Soulja Boy is the opposite      is more dominant
the two models are back to    as he is ‘arrested again’ setting a            as she has a more
back with their arms folded   bad example. Therefore the                     powerful,
but still remaining eye       pull quote here presents                       confident pose
contact reinforces the idea   dominant ideology as the                       with her hands
that they are both as         norm in society is try and                     on her hips
dominant as each other.       help others.                                   instead of folded.

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Question 2

  • 2. Front Cover The front cover of my magazine features dominant representation as you would except to see a male model on the front cover posing and dressed in that specific way as in all real media products such as Vibe and XXL magazine they mainly feature a male model on the front cover. They present the male to have a hard exterior which is what I have tried to portray. The designer clothes (Ed Hardy hoodie and Evisu jeans) I got my model to wear portrays the aspirer psychographic which relates to my targeted audience. The full shot image on my front cover with the model looking directly into the camera reinforces dominant ideology as men are seen to be controlling and powerful which is portrayed through the connection of the models eye contact with the camera.
  • 3. Front cover The title of my magazine ‘FRESH’ is a word used in the hip hop genre to mean new, cool and current this would be identified by certain social groups like ‘chavs’ and ‘gangsters’ as this particular word would be apart of there vocabulary. Also the font used for the masthead is in a graffiti style which is a convention of the hip hop genre which again portrays dominant representation. The car behind my model represents dominance as in the hip hop genre one of the conventions is wealth and ‘whips’ aka cars. Here the car which is I decided to go with the colour dark blue slightly faded behind the model represents this for the background of my front cover as it ideology as in the hip hop genre the norm is to connotes confidence which again have a fancy car. reinforces dominant ideology.
  • 4. Contents Page For my contents page I have represented women to be just as dominant as men, again taking a full shot image, instead of representing them in a light where they are seen to be sexually available. This portrays emergent ideology as in contemporary society women are becoming less stereotyped as being seen as an ‘object’ and more equal to men. Again like my model on the front cover, I got my female model to wear designer clothing ( Roca wear hoodie which is the hip hop artists Jay Z’s brand and converse trainers). This portrays the aspirer psychographic which relates to my targeted audience. It also portrays dominant ideology as a sign of wealth in the hip hop genre is wearing designer clothes. The use of a wide shot image displays dominant representation as the graffiti in the image would be expected in the hip hop genre as it one of the conventions.
  • 5. The second image Double in the top right hand corner again shows emergent ideology as both Page genders are seen as being equal. They both pose in Spread way which portrays a hard exterior which is unusual as The main image on the usually the right side of the page female gender are represents emergent The pull quote ‘It’s not about the fame it’s not seen to be as ideology as both the male about making a difference’ contrasts with the dominant and female gender have the tag lines on the front cover as here gender. However been photographed in a ‘rappers/singers’ are seen to be helping in this instance way where they are both and setting a good example where as the the female model equal. The mid close up of tag line about Soulja Boy is the opposite is more dominant the two models are back to as he is ‘arrested again’ setting a as she has a more back with their arms folded bad example. Therefore the powerful, but still remaining eye pull quote here presents confident pose contact reinforces the idea dominant ideology as the with her hands that they are both as norm in society is try and on her hips dominant as each other. help others. instead of folded.