The document discusses the effectiveness of combining a film trailer with ancillary texts like a magazine front cover and film poster. It notes several ways the products were linked, including using the same font, title, slogan, color scheme, and imagery across all three. Specifically, the film trailer, poster, and front cover all featured dark lighting and shadows, representing the film's title of "Shadow." Additionally, the same actors appeared in both the trailer and photos used for the poster and front cover, making the characters recognizable across all products.