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The document discusses feedback received from an audience on a presentation or project. The feedback was positive and highlighted strengths in areas like camera work, pre-production, and skills using software like iMovie, Garageband, Keynote, Photoshop, and Publisher for editing. Social media platforms like Twitter, Facebook, YouTube and blogs were also positively referenced.
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Case studies
Case studiesWolfstar
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The United Nations commissioned Wolfstar to undertake a study to gauge which of the worlds largest organisations were using social media to communicate their corporate social responsibility activities and initiatives. Wolfstar launched a report at a conference in June 2011 that presented the key findings. Wolfstar will undertake a second UN Global CSR Report in 2012.Wolfstar credentials
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Wolfstar is the UK's first PR company specialized in online and social media. It was established in 2007 and has won numerous industry awards. It has offices in London and Leeds and works with major global clients such as Unilever, GSK, Sony Ericsson, and the UN. Wolfstar believes in an approach called Integrative Social Engagement that puts social media at the heart of clients' businesses.
Wolfstar case studies
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The document discusses several case studies of projects conducted by Wolfstar Consultancy, including:
1) A United Nations report gauging how large companies use social media for corporate social responsibility initiatives.
2) Strategic work with Sony Ericsson on global social media strategy, product launches, and events.
3) Creating the world's first multi-language social media newsroom for Philips in Nordic countries.
4) Social media campaigns for PayPal supporting a PizzaExpress app launch and Facebook promotion.
5) Providing strategic online PR and creating the UK's first social media newsroom for financial services company First Direct.Global Social Media and CSR Report
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This report examines how the top 500 companies by revenue (FT Global 500) use social media to support their corporate social responsibility activities. It finds that while many large companies have embraced social media for branding, there have been fewer studies on its use for CSR communications. The report analyzes the FT Global 500's use of platforms like blogs, Twitter, Facebook and YouTube for CSR and identifies 46 leaders that effectively leverage interactive, shareable CSR content online.
Question 1 (1)
Question 1 (1)Laura Renshaw
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The document discusses conventions used in a soap opera-inspired student film project. It explains that filming was done when it was light outside to create dull lighting and mood. It also discusses the instrumental song "Clarion Call" by Delphic that was used, which starts quiet and gets louder to build tension as a character walks in on another scene. The summary conveys the key topics and purpose of analyzing conventions used from real media texts in the student film project.Media technologies
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The document discusses how various media technologies were used in the planning, research, construction and evaluation of a project. PowerPoint was used to present evaluation questions and make slideshows of pictures taken. Twitter was used for communication between lessons to get feedback. YouTube was used to upload rough cuts and final cuts of a soap trailer to get comments. Blogger was used to present all work and planning by uploading videos and PowerPoints. 際際滷Share was used to upload PowerPoints for the blog. Photoshop was used to create a billboard and magazine cover for the soap. Audio was downloaded from YouTube and extracted for use in a trailer. A HD camera on a tripod or handheld was used to record footage, which was transferredEastenders first minute
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The opening credits of Eastenders establish that the show is set in London by showing views of the River Thames. The first scene implies a one night stand between two characters, as a woman comes downstairs while a man sneaks out. Details like school items and a tired house indicate a working class family lives there. Another scene shows an unhappy woman who supports her lavish lifestyle through prostitution, as revealed when a man calls her a prostitute. The final scene depicts a messy office, suggesting its occupant is a shady businessman conducting dubious work.
Wolfstar case studies 1302
Wolfstar case studies 1302Wolfstar
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The document provides details about various case studies conducted by Wolfstar, a social media agency. Some key case studies included creating the world's first multi-language social media newsroom for Philips, driving over 180,000 new Facebook likes for PayPal UK in under a month, and launching highly successful global product launches and marketing campaigns for clients like Sony Ericsson, first direct bank, and the Discovery Channel. Wolfstar also conducted social media studies for the United Nations and will undertake their second global CSR report in 2012.
Media technologies
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The document describes how various media technologies were used in planning, researching, constructing, and evaluating a soap opera project. PowerPoint was used to present evaluation questions and make slideshows of pictures. Twitter was used for communication between lessons to get feedback. YouTube was used to upload rough cuts and final cuts of the soap trailer to get comments and feedback. Blogger was used to present all work and planning by uploading videos and PowerPoints. 際際滷Share was used to upload PowerPoints for the blog. A heartbeat sound effect was downloaded from YouTube for the trailer introduction. An HD camera on a tripod or handheld was used to record the soap, and footage was transferred to Macs via USB cable. A FujifilmPhotoshop
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The document describes editing an image in several steps: erasing the bottom to make it fit in a circle, adding an outer glow to text to mimic magazine style, adjusting opacity and spread of the glow, using a gradient fill for the background and adjusting it, pulling characters onto the background, using the eyedropper tool to get a color and painting over text with that color, and adding new text.Photoshop1
Photoshop1Laura Renshaw
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Photoshop was used to create a magazine by selecting green backgrounds with the magic wand tool, deleting the green, and dragging images onto colored backgrounds. The process allows transparent images to be composited onto magazine pages by removing conflicting colors in the background.
Audience profile
Audience profileLaura Renshaw
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The target audience is 16-30 year old males and females. This audience profile provides a concise summary of the essential information from the document - the age range and gender of those being targeted.
Drug deal script
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James meets with Tyson in an alley to buy drugs. When asked how much he wants, James stutters and says he has eighty pounds. Tyson agrees to the sale and hands over the drugs, but when James yells that the police are coming and runs off with the drugs, Tyson realizes he was tricked and gives chase.Cheating girlfriend script
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Craig worries that Charlotte's boyfriend will find out about their affair after they hug goodbye in the lounge. Charlotte assures Craig that her boyfriend will never discover their cheating. Jack then walks in and sees Craig and Charlotte, questioning what is happening between them.More Related Content
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The document discusses conventions used in a soap opera-inspired student film project. It explains that filming was done when it was light outside to create dull lighting and mood. It also discusses the instrumental song "Clarion Call" by Delphic that was used, which starts quiet and gets louder to build tension as a character walks in on another scene. The summary conveys the key topics and purpose of analyzing conventions used from real media texts in the student film project.Media technologies
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The document discusses how various media technologies were used in the planning, research, construction and evaluation of a project. PowerPoint was used to present evaluation questions and make slideshows of pictures taken. Twitter was used for communication between lessons to get feedback. YouTube was used to upload rough cuts and final cuts of a soap trailer to get comments. Blogger was used to present all work and planning by uploading videos and PowerPoints. 際際滷Share was used to upload PowerPoints for the blog. Photoshop was used to create a billboard and magazine cover for the soap. Audio was downloaded from YouTube and extracted for use in a trailer. A HD camera on a tripod or handheld was used to record footage, which was transferredEastenders first minute
Eastenders first minuteLaura Renshaw
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The opening credits of Eastenders establish that the show is set in London by showing views of the River Thames. The first scene implies a one night stand between two characters, as a woman comes downstairs while a man sneaks out. Details like school items and a tired house indicate a working class family lives there. Another scene shows an unhappy woman who supports her lavish lifestyle through prostitution, as revealed when a man calls her a prostitute. The final scene depicts a messy office, suggesting its occupant is a shady businessman conducting dubious work.Wolfstar case studies 1302
Wolfstar case studies 1302Wolfstar
油
The document provides details about various case studies conducted by Wolfstar, a social media agency. Some key case studies included creating the world's first multi-language social media newsroom for Philips, driving over 180,000 new Facebook likes for PayPal UK in under a month, and launching highly successful global product launches and marketing campaigns for clients like Sony Ericsson, first direct bank, and the Discovery Channel. Wolfstar also conducted social media studies for the United Nations and will undertake their second global CSR report in 2012.More from Laura Renshaw (16)
Media technologies
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The document describes how various media technologies were used in planning, researching, constructing, and evaluating a soap opera project. PowerPoint was used to present evaluation questions and make slideshows of pictures. Twitter was used for communication between lessons to get feedback. YouTube was used to upload rough cuts and final cuts of the soap trailer to get comments and feedback. Blogger was used to present all work and planning by uploading videos and PowerPoints. 際際滷Share was used to upload PowerPoints for the blog. A heartbeat sound effect was downloaded from YouTube for the trailer introduction. An HD camera on a tripod or handheld was used to record the soap, and footage was transferred to Macs via USB cable. A FujifilmPhotoshop
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The document describes editing an image in several steps: erasing the bottom to make it fit in a circle, adding an outer glow to text to mimic magazine style, adjusting opacity and spread of the glow, using a gradient fill for the background and adjusting it, pulling characters onto the background, using the eyedropper tool to get a color and painting over text with that color, and adding new text.Photoshop1
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Photoshop was used to create a magazine by selecting green backgrounds with the magic wand tool, deleting the green, and dragging images onto colored backgrounds. The process allows transparent images to be composited onto magazine pages by removing conflicting colors in the background.Audience profile
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Craig worries that Charlotte's boyfriend will find out about their affair after they hug goodbye in the lounge. Charlotte assures Craig that her boyfriend will never discover their cheating. Jack then walks in and sees Craig and Charlotte, questioning what is happening between them.
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EMEA & APJ:https://bit.ly/Dev_Dives_EMEA_APJ_March
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Question 3
- 1. Evaluation Q3: what have you learnt from your audience feedback ?
- 8. Camera work Pre production Editing imovie garageband key note photoshop publisher Social media twitter + facebook + yotube + blog raw footage explanation edited clip