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Question 3

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Taylor Cockley

The document discusses the importance of gaining audience feedback throughout various stages of creating marketing materials for a fashion company. It describes using social media to get feedback on choosing a company name and logo, different versions of advertisements and pop-ups, and a sponsorship sequence. This feedback helped the creator refine the materials to better appeal to and meet the expectations of the target audience.

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Question 3
The importance of audience feedback Throughout my G324 project. I have referred back to audience feedback many times to ensure that my main products and ancillary texts would appeal to them therefore making them want to buy from my company. To gain audience feedback, I relied heavily on social networking sites such as Facebook. During the planning of my main products and ancillary texts, I put up a post asking what would you expect to see in a fashion advert and what about it would appeal to you?. From my audience feedback, I have learnt the importance of gaining audience feedback in order to make the product successful by appealing to the audience. This meant that the product would automatically grab their attention. Also I found that it was important to show the products to the target audience to get feedback opposed to someone who is not the target audience as it would mean getting contrasting results which not be effective and reliable when reflecting on my audience feedback.
Finding my target audience When I decided that I wanted to create a fashion advert, I sent out a survey to find out who the target audience would be. From this I found that my target audience was both male and female ages 16 to 24 years old. This allowed me to reflect back to my target audience when deciding what to include in order to appeal to them. For example, by knowing the age range of the audience, I was able to include key elements which the audience would be able to relate to. Also I wanted to find about their lifestyle such as whether they are in education or employment, and their hobbies in order to make sure that the audiences lifestyle is reflected in my company.
Choosing my company name The next step was to come up with a company name. Firstly I began by coming up with various company names which can be seen in the mind map to the right. From this point onwards, I relied on audience feedback to chose my final company name. I made a tally chart with the people in my class(who fit within the audience) asking which was their favorite company name. The results for this can be seen in the bar graph on the right. It was important that I asked people who would be the audience for my company because they would be the ones who would potentially buy from the company.
Choosing my company logo Once I had the company name, I could begin to create the company logo. I created four different company logo, experimenting with different front, colours and layouts. I posted each logo on to my Facebook page in order to gain feedback from my target audience as they are the ones who the logo needs to appeal to. I also gave a brief description of the company such it is for both genders aged 16-24 and sells on trend clothing. I felt that it was important that they knew this, as I wanted this to be reflected through the company logo. The Facebook page showed that the audiences favorite logo was the forth one therefore I chose this as my final company logo. Some of the reason the audience gave as to why this was their favorite was that it was gender neutral therefore it was clear that the company did not just specialize in one genders clothing.
Feedback during construction During the making of my adverts, I shared various version of the adverts when adding clips, transitions and sound in order to gain feedback. This meant that I could continuously improve things which the audience had picked out. One of the main things which I changed from audience feedback was the speed of the clips in order to match the upbeat sound track. With my pop-up, I posted different version on Facebook which I had created and asked for the audience to choose their favorite and why. This allowed me to understand why the audience chose each one for example whether certain element stood out to them such as the offer, colours, layout or photograph. All of the audience feedback which I got for my construction was took on board because I felt that the visual elements of the company were most important as had to appeal and attract the target audiences attention in order for the company to be successful.
Feedback for Evaluation To get feedback for my evaluation, I decided to use social networking sites however I also used YouTube as it allowed them to be viewed by a wider audience rather than just people in my class. This also meant that my company could reached by different people who may not be my target audience. This allowed me to get a variety of different responses and feedback to reflect on. I favored using Facebook for feedback as I was not limited to character counts and seeing as it was only my friends list who could see it, I was sure that the majority of the feedback would be from people who fit within the target audience of 16 to 24 year old men and women. Some of the feedback which I got for my main tasks said it looked as I would expect a fashion advert to look and showed a fun, lively atmosphere. This shows that the adverts met the audiences expectation however some feedback such as unique way of editing however it works well shows that challenging some convention can have a positive effect. This can be linked to the theorist Steve Neil as he states that genre should have similarities and differences in order to be effective to the audience.
Feedback for Evaluation I also asked for feedback on my pop-up in order to see whether it was successful in achieving the aim of a pop-up. Again, I got my feedback by posting the pop-up on my Facebook page and asking question such as What stands out to you? and How effective is it in persuading you to look at the companies clothing?. By giving guideline question, it meant that I would get relevant feedback which I would be able to reflect on during my evaluation. A lot of the feedback said that the student discount and free UK delivery and returns stood out the most. I took this on board as positive feedback as this was I did a lot of research on in order to ensure that the pop-up would be effective in making the audience go and look at the companies clothing. Also other feedback mentioned the use of a gender neutral colour as being a good idea in order to show that the companies specialises in both male and female clothing. However someone mentioned that it could have been improved by including a image of both a male and female just incase the colour scheme was not that obvious to all of the audience.
Feedback for evaluation Lastly I asked for feedback on my sponsorship sequence. Again, I used Facebook to post the sponsorship sequence along with guideline question in order to get relevant feedback which I could reflect on. One of the questions which I asked was Do you think that it is representative of TOWIE?. Many people relied with feedback such as yes because of the pub like surrounding and yes because the models look as if they would be in the program. This positive feedback was important as it meant that I would be effectively reaching the target audience as research showed that they would also be the audience of The Only Way Is Essex.

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Question 3

  • 2. The importance of audience feedback Throughout my G324 project. I have referred back to audience feedback many times to ensure that my main products and ancillary texts would appeal to them therefore making them want to buy from my company. To gain audience feedback, I relied heavily on social networking sites such as Facebook. During the planning of my main products and ancillary texts, I put up a post asking what would you expect to see in a fashion advert and what about it would appeal to you?. From my audience feedback, I have learnt the importance of gaining audience feedback in order to make the product successful by appealing to the audience. This meant that the product would automatically grab their attention. Also I found that it was important to show the products to the target audience to get feedback opposed to someone who is not the target audience as it would mean getting contrasting results which not be effective and reliable when reflecting on my audience feedback.
  • 3. Finding my target audience When I decided that I wanted to create a fashion advert, I sent out a survey to find out who the target audience would be. From this I found that my target audience was both male and female ages 16 to 24 years old. This allowed me to reflect back to my target audience when deciding what to include in order to appeal to them. For example, by knowing the age range of the audience, I was able to include key elements which the audience would be able to relate to. Also I wanted to find about their lifestyle such as whether they are in education or employment, and their hobbies in order to make sure that the audiences lifestyle is reflected in my company.
  • 4. Choosing my company name The next step was to come up with a company name. Firstly I began by coming up with various company names which can be seen in the mind map to the right. From this point onwards, I relied on audience feedback to chose my final company name. I made a tally chart with the people in my class(who fit within the audience) asking which was their favorite company name. The results for this can be seen in the bar graph on the right. It was important that I asked people who would be the audience for my company because they would be the ones who would potentially buy from the company.
  • 5. Choosing my company logo Once I had the company name, I could begin to create the company logo. I created four different company logo, experimenting with different front, colours and layouts. I posted each logo on to my Facebook page in order to gain feedback from my target audience as they are the ones who the logo needs to appeal to. I also gave a brief description of the company such it is for both genders aged 16-24 and sells on trend clothing. I felt that it was important that they knew this, as I wanted this to be reflected through the company logo. The Facebook page showed that the audiences favorite logo was the forth one therefore I chose this as my final company logo. Some of the reason the audience gave as to why this was their favorite was that it was gender neutral therefore it was clear that the company did not just specialize in one genders clothing.
  • 6. Feedback during construction During the making of my adverts, I shared various version of the adverts when adding clips, transitions and sound in order to gain feedback. This meant that I could continuously improve things which the audience had picked out. One of the main things which I changed from audience feedback was the speed of the clips in order to match the upbeat sound track. With my pop-up, I posted different version on Facebook which I had created and asked for the audience to choose their favorite and why. This allowed me to understand why the audience chose each one for example whether certain element stood out to them such as the offer, colours, layout or photograph. All of the audience feedback which I got for my construction was took on board because I felt that the visual elements of the company were most important as had to appeal and attract the target audiences attention in order for the company to be successful.
  • 7. Feedback for Evaluation To get feedback for my evaluation, I decided to use social networking sites however I also used YouTube as it allowed them to be viewed by a wider audience rather than just people in my class. This also meant that my company could reached by different people who may not be my target audience. This allowed me to get a variety of different responses and feedback to reflect on. I favored using Facebook for feedback as I was not limited to character counts and seeing as it was only my friends list who could see it, I was sure that the majority of the feedback would be from people who fit within the target audience of 16 to 24 year old men and women. Some of the feedback which I got for my main tasks said it looked as I would expect a fashion advert to look and showed a fun, lively atmosphere. This shows that the adverts met the audiences expectation however some feedback such as unique way of editing however it works well shows that challenging some convention can have a positive effect. This can be linked to the theorist Steve Neil as he states that genre should have similarities and differences in order to be effective to the audience.
  • 8. Feedback for Evaluation I also asked for feedback on my pop-up in order to see whether it was successful in achieving the aim of a pop-up. Again, I got my feedback by posting the pop-up on my Facebook page and asking question such as What stands out to you? and How effective is it in persuading you to look at the companies clothing?. By giving guideline question, it meant that I would get relevant feedback which I would be able to reflect on during my evaluation. A lot of the feedback said that the student discount and free UK delivery and returns stood out the most. I took this on board as positive feedback as this was I did a lot of research on in order to ensure that the pop-up would be effective in making the audience go and look at the companies clothing. Also other feedback mentioned the use of a gender neutral colour as being a good idea in order to show that the companies specialises in both male and female clothing. However someone mentioned that it could have been improved by including a image of both a male and female just incase the colour scheme was not that obvious to all of the audience.
  • 9. Feedback for evaluation Lastly I asked for feedback on my sponsorship sequence. Again, I used Facebook to post the sponsorship sequence along with guideline question in order to get relevant feedback which I could reflect on. One of the questions which I asked was Do you think that it is representative of TOWIE?. Many people relied with feedback such as yes because of the pub like surrounding and yes because the models look as if they would be in the program. This positive feedback was important as it meant that I would be effectively reaching the target audience as research showed that they would also be the audience of The Only Way Is Essex.