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The target audience for the media product is 15-25 year olds of both sexes. A questionnaire showed this age group is most likely to watch thrillers. 60% of respondents who enjoy thrillers were in this 15-25 age range. This younger group was helpful for feedback during editing as friends in this demographic could watch early cuts and provide their thoughts to inform further work. Successful thrillers aimed at young adults also helped the creators understand what this target audience wants from mainstream films.
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Cabin in the woods ppsandraoddy2
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This document analyzes the target audience for the horror/thriller film "Cabin in the Woods" to inform targeting for a new opening film of the same genre. It finds that the primary demographic is males ages 15-24, as they make up 65% of the audience and most enjoy themes of violence and gore. Psychographic analysis revealed the target audience has an "Explorer" personality that seeks new experiences through challenging films. Research on media consumption showed the 15-24 age group is most active on social media, indicating it should be a key platform to reach this audience.Question 4 : Who would be the audience for your media product
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The document discusses the target audience for a media product. It analyzes demographics like age (15-34), social class (D and E), psychographics (explores and aspires), gender (mainly female), and ethnicity (all backgrounds). Research like a questionnaire and focus group helped determine preferences and informed the choices. The target audience falls into lower social grades due to education levels, and within the explores and aspires psychographic categories due to their adventurous and achievement-driven mindsets. Females are the primary focus as they go to movies more often. The content aimed to appeal to this youthful demographic.Age Demographic
Age DemographicEleni Papaioannou
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This document discusses analyzing the age demographic for a psychological thriller film marketing campaign. It first looks at previous survey data that showed the genre's audience ranged from 18-45, with key groups being 22-27, 28-35, and 36-45. However, this data had a small sample size. The document then analyzes data from 5 psychological thriller films on the YouGov website, finding that 4 of the 5 had over 30% of their audience aged 25-39. This leads to the conclusion that the target age demographic for the marketing campaign should be 25-39 years old.Target audience research results
Target audience research resultsMiles Capp
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The document summarizes research results from a questionnaire about viewers' preferences for thriller films. Key findings include:
- The majority of respondents were ages 15-18 and watched thrillers at least once a month.
- Respondents preferred complex narratives with mystery, suspense, and psychological elements over simple or cliche plots.
- Viewers want to relate to characters and understand their backstories to find them interesting.
- Murder/death and mystery were the most desirable themes, followed by psychological thrillers. The research provides guidance on the type of thriller film that would appeal most to the target audience.Targeted audience results analysis
Targeted audience results analysishamishtl
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The document summarizes the results of general and targeted questionnaires about preferences for a proposed 1970s-set horror film about a woman being stalked by a masked killer. The general questionnaire found that 81% of respondents were aged 16-24, which aligns with the target horror film audience. 76% were female. For the targeted questionnaire of media students aged 17-18, 67% were male, a more accurate representation of the target demographic. Both questionnaires found that respondents did not want to see the killer's face in the trailer and felt the storyline was important. This research provides guidance on the film's marketing.Questionnaire results
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- The questionnaire results showed that the primary audience for the promotional package is 15-24 year olds, which matches the target demographic.
- Respondents were split almost evenly between male and female, allowing the promotional materials to target a wide audience.
- Thrillers and romance were the most popular film genres among respondents, followed by horror. This informs the genre of the film being promoted.As media question 4
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The document discusses a film project's target audience of 15-18 year old males and females. A focus group of 15-19 year olds provided feedback through a questionnaire. Results showed 60% were female, but males preferred horror more. Most respondents preferred horror films. Feedback indicated the target age group would enjoy a full film with the creepy elements. The conclusion was the target demographic of teenagers was appropriate given their interests in modern popular films involving children in key roles.Media Evaluation Question 5
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This is my AS level media evaluation question 5 answer.
How did you attract/appeal your audience?
By Abigail GowerQuestion 4
Question 4saraahadele
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The document discusses the target audience for a horror media product. The primary target audience is identified as females under 35, usually parents from a middle-class background, based on UK Film Council data showing 44% of women under 35 enjoy horror films. The secondary target audience is males under 35, with 36% enjoying the genre. Both genders will be included in the product to avoid leaving groups out. The target audiences suggest younger people prefer horror. An age rating of 15 is chosen to reach the under-35 audience.Target audience questionnaire – results final
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The document summarizes the results of a target audience questionnaire for a thriller film. 20 people were surveyed equally between males and females ages 14-20, most of whom were students. While annual income was not detailed, the results showed that this young demographic had seen many recent thriller films and 14 of the 20 enjoyed the genre, indicating this group would be the target audience for the new film.Recently uploaded (20)
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Question 4
- 1. Who would be the target audience for your media product?
- 2. The audience for Immorality would be people between the ages of TO +
- 4. Why this age range? We did a questionnaire and this showed that more people between 15 and 25 would be more likely to watch thrillers. We used this to base our film around this age group. 60% of people were 15 - 25 who enjoy thrillers
- 5. Why was this age group most helpful? The age group 15-25 was more helpful as there were people in our school who are in this group that could watch out opening during editing and give feedback about what they though about it. What also helped with this age group? The films that helped towards making our thriller seemed to have the target audience of young adults this allowed us to understand what type of things young adults want in a mainstream film.