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Question 4

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Taylor Cockley

The document discusses the various media technologies used at different stages of a project to create advertising content. This includes hardware like cameras, microphones, and computers, as well as software for editing, presentation, and sharing content online. Specifically, the author used a Nikon camera to film content, Adobe Premiere Pro to edit videos, PowerPoint for planning and presentation, and social media platforms like YouTube, Blogger, and Facebook to gather feedback and share the final ads. Being familiar with the technologies helped the author efficiently create and improve the advertising materials for the intended audience.

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Question 4
 Media technologies have been crucial during the whole process of my main tasks and ancillary texts therefore without them I would not have achieved what I have. Technologies which I used included hardware, software and online tools such as Nikon D3100, Adobe Premier Pro and YouTube. Many of these technologies where used in conjunction with each other when filming, editing and posting my adverts.
Question 4
 The Nikon D3100 was one of the most important pieces of hardware which I used as without it I would not have been able to film my adverts and sponsorship sequence in such good quality. I felt confident when using the camera as it was my own therefore I knew how to do most thing with it when filming. I felt that I had an advantage with having my own camera as I was able to practice shots in my own time which helped when it came to actually filming the final adverts and sponsorship sequence.
 I used a Nikon DX2 when photographing my images for ancillary product - Pop- up. This camera allowed me to get professional looking studio photographs which was essential in making the pop-up look realistic and professional. As I had previously used this camera I was able to use it to my full potential by including the studio soft box light in in order to gain soft, natural lighting which is stereotypically of fashion advertising.
 I used the Zoom H1 to record all of the voice overs in my main task and ancillary texts. I decided to use this as it gave a clear, louder sound however with some fuzzy background noise which was a problem which I though that I might have had. However I was able to attach a microphone with a wind guard which reduced the background noise and allowed me to get a clear and professional sounding voice over.  It was also portable therefore I was able to take it home to practice voice overs to get an understanding of what I wanted it to sound like.
 I used a Mac throughout the whole process from research through to my evaluation. This was because Mac had all the appropriate software which I need such as Photoshop and Premiere Pro which are better to use on Macs. I felt confident when using the Mac as I have used them previously therefore I knew where everything was which speed up the whole process from research to evaluations.
Question 4
 I decided to use Adobe Premier Pro to edit my adverts and sponsorship sequence as it was confident with the software due it being easy to navigate and edit clips, whilst having a wide variety of different editing techniques which I found very helpful. For example one of my clips was slightly darker therefore I was able to use effects such as colour correction and contrast in order to make it the same as the rest of the clip. Also the editing tools made it easy to change things to the clips such as speed and duration therefore allowing me to be creative with what I wanted to do and how my adverts would look. Lastly I used the razor tool a lot in order to cut clips more accurately and insert clips within clips in order to create the effective of it changing between the two different clips.
 I used PowerPoint throughout the planning, research and evaluation stages as it has proved a good way of presenting information rather than in a essay form which is harder to go back and refer from. It also allowed me to include some creativity through different colours, themes and images to give a visual element to what I am presenting and the ideas which I am putting forward.
 Word allowed me to present large pieces of written work and create table throughout the evaluation, planning and research stages. It also allowed me to easily make legal forms and disclaimers such as talent release forms, location scouting sheets etc.  I found that the option to make tables has really helped in presenting work in a professional manner and has been easy to refer back to during the planning process.
Question 4
 YouTube has been very important and useful throughout all of the stages of the process. It allowed me to research into existing fashion adverts to find conventions, include adverts in my work for example posting on my blog, embedding into PowerPoints via slideshare.  During the construction stage, I was able to easily upload my adverts and sponsorship sequence to then share on my blog and Facebook in order to gain feedback on how to improve.  Lastly due to YouTube being popular it meant that my adverts and sponsorship sequence could be accessed by a wide audience therefore it was not limited to who I shared it with such as friends on Facebook.
 I have used blogger greatly throughout this process as it has allowed me to easily post all of my work despite the format that it may be in such as work documents, videos or images.  I was also able to keep my work organised by using labels to separate my work on the blog which made it easier to refer back to and for others to look at.  Lastly I was able to customise the blog to how I wanted it look therefore giving me the opportunity to make it more personal to me and the project.
 ݺߣ Share allowed me to upload and share Word documents and PowerPoints throughout the entire project to then embed onto my blog rather than redirected to another site. This helped with organisation of my blog as well as giving me more ways to easily present my work.  ݺߣ Share also had a feature which allowed you to embed YouTube videos into PowerPoint after any slide which you choose. This was particularly helpful when looking at existing fashion adverts and sponsorship sequences and how they have inspired me because the viewer will be able to see what I am talking about.
 Prezi has allowed me to show information in a fun and interactive way by spreading out the information so it does not look overwhelming or hard to look at.  I found Prezi particularly useful when doing my evaluation as I was able to show my progression due to the way that you can create a path to move in the order in which you choose.
 Facebook has been extremely helpful when gaining valuable audience research and feedback throughout all of the stages.  During the research stage, I was able to share surveys on Facebook and get responses from a wide audience on what their age, gender and fashion sense is. This allowed me to then take this on board and tailor my adverts and ancillary texts to meet the audiences needs.  When choosing my company name I used Facebook to decide on the final one as I thought that the name has to appeal to the audience therefore they would be the best people to chose the final company name.  Also during the construction stage I was able to post different edits of my adverts in order to get feedback on what could be improved therefore I could ensure that I could create a product in which the audience will respond positively to.  Lastly I used Facebook to get feedback for my evaluation in order to see whether it has been a success or not as they will be the ones who determine whether the company appeal to the audience.

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Question 4

  • 2.  Media technologies have been crucial during the whole process of my main tasks and ancillary texts therefore without them I would not have achieved what I have. Technologies which I used included hardware, software and online tools such as Nikon D3100, Adobe Premier Pro and YouTube. Many of these technologies where used in conjunction with each other when filming, editing and posting my adverts.
  • 4.  The Nikon D3100 was one of the most important pieces of hardware which I used as without it I would not have been able to film my adverts and sponsorship sequence in such good quality. I felt confident when using the camera as it was my own therefore I knew how to do most thing with it when filming. I felt that I had an advantage with having my own camera as I was able to practice shots in my own time which helped when it came to actually filming the final adverts and sponsorship sequence.
  • 5.  I used a Nikon DX2 when photographing my images for ancillary product - Pop- up. This camera allowed me to get professional looking studio photographs which was essential in making the pop-up look realistic and professional. As I had previously used this camera I was able to use it to my full potential by including the studio soft box light in in order to gain soft, natural lighting which is stereotypically of fashion advertising.
  • 6.  I used the Zoom H1 to record all of the voice overs in my main task and ancillary texts. I decided to use this as it gave a clear, louder sound however with some fuzzy background noise which was a problem which I though that I might have had. However I was able to attach a microphone with a wind guard which reduced the background noise and allowed me to get a clear and professional sounding voice over.  It was also portable therefore I was able to take it home to practice voice overs to get an understanding of what I wanted it to sound like.
  • 7.  I used a Mac throughout the whole process from research through to my evaluation. This was because Mac had all the appropriate software which I need such as Photoshop and Premiere Pro which are better to use on Macs. I felt confident when using the Mac as I have used them previously therefore I knew where everything was which speed up the whole process from research to evaluations.
  • 9.  I decided to use Adobe Premier Pro to edit my adverts and sponsorship sequence as it was confident with the software due it being easy to navigate and edit clips, whilst having a wide variety of different editing techniques which I found very helpful. For example one of my clips was slightly darker therefore I was able to use effects such as colour correction and contrast in order to make it the same as the rest of the clip. Also the editing tools made it easy to change things to the clips such as speed and duration therefore allowing me to be creative with what I wanted to do and how my adverts would look. Lastly I used the razor tool a lot in order to cut clips more accurately and insert clips within clips in order to create the effective of it changing between the two different clips.
  • 10.  I used PowerPoint throughout the planning, research and evaluation stages as it has proved a good way of presenting information rather than in a essay form which is harder to go back and refer from. It also allowed me to include some creativity through different colours, themes and images to give a visual element to what I am presenting and the ideas which I am putting forward.
  • 11.  Word allowed me to present large pieces of written work and create table throughout the evaluation, planning and research stages. It also allowed me to easily make legal forms and disclaimers such as talent release forms, location scouting sheets etc.  I found that the option to make tables has really helped in presenting work in a professional manner and has been easy to refer back to during the planning process.
  • 13.  YouTube has been very important and useful throughout all of the stages of the process. It allowed me to research into existing fashion adverts to find conventions, include adverts in my work for example posting on my blog, embedding into PowerPoints via slideshare.  During the construction stage, I was able to easily upload my adverts and sponsorship sequence to then share on my blog and Facebook in order to gain feedback on how to improve.  Lastly due to YouTube being popular it meant that my adverts and sponsorship sequence could be accessed by a wide audience therefore it was not limited to who I shared it with such as friends on Facebook.
  • 14.  I have used blogger greatly throughout this process as it has allowed me to easily post all of my work despite the format that it may be in such as work documents, videos or images.  I was also able to keep my work organised by using labels to separate my work on the blog which made it easier to refer back to and for others to look at.  Lastly I was able to customise the blog to how I wanted it look therefore giving me the opportunity to make it more personal to me and the project.
  • 15.  ݺߣ Share allowed me to upload and share Word documents and PowerPoints throughout the entire project to then embed onto my blog rather than redirected to another site. This helped with organisation of my blog as well as giving me more ways to easily present my work.  ݺߣ Share also had a feature which allowed you to embed YouTube videos into PowerPoint after any slide which you choose. This was particularly helpful when looking at existing fashion adverts and sponsorship sequences and how they have inspired me because the viewer will be able to see what I am talking about.
  • 16.  Prezi has allowed me to show information in a fun and interactive way by spreading out the information so it does not look overwhelming or hard to look at.  I found Prezi particularly useful when doing my evaluation as I was able to show my progression due to the way that you can create a path to move in the order in which you choose.
  • 17.  Facebook has been extremely helpful when gaining valuable audience research and feedback throughout all of the stages.  During the research stage, I was able to share surveys on Facebook and get responses from a wide audience on what their age, gender and fashion sense is. This allowed me to then take this on board and tailor my adverts and ancillary texts to meet the audiences needs.  When choosing my company name I used Facebook to decide on the final one as I thought that the name has to appeal to the audience therefore they would be the best people to chose the final company name.  Also during the construction stage I was able to post different edits of my adverts in order to get feedback on what could be improved therefore I could ensure that I could create a product in which the audience will respond positively to.  Lastly I used Facebook to get feedback for my evaluation in order to see whether it has been a success or not as they will be the ones who determine whether the company appeal to the audience.