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Question 4

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Rita McArdle

The target audience for the media product is 16 to 30 year old females based on questionnaires completed by a variety of people. Most respondents were between 16 and 18 years old and female. The goal is to expand the target audience by including articles that appeal to a wider age range. An online tool called YouGov was used to get information on the interests, hobbies, favorite foods and entertainment of students to help identify content that could engage more of the target demographic and increase readership.

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Question 4
Who would be your audience for your media product? • The target audience for my media product would be female 16 to 30 year olds. I achieved this conclusion due to studying answers on questionnaires that I had people fill out. I had a good variety of different answers but the majority of the audience were between 16 and 18 years old. They were also female. I would although, like to expand this target audience by including articles of interest for a wider age range. In order to expand my target audience I used the internet tool, You Gov. I typed ‘student’ into the search bar and an image of a student came up, telling me their social demographic, interests, hobbies, favourite foods, favourite television shows, favourite artists, actors and music. All of this information was extremely helpful as it helped me to see what my audience were interested in so that I could include these things in my magazine and therefore, hopefully, expand my target audience and readership.
You Gov Screen Grab
• As you can see from the screen grab that I provided in the previous slide, You can click on things like ‘entertainment’ in order to find out what television shows, actors and singers the general student body are interested in at the moment. I found this tool very, very useful.

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Question 4

  • 2. Who would be your audience for your media product? • The target audience for my media product would be female 16 to 30 year olds. I achieved this conclusion due to studying answers on questionnaires that I had people fill out. I had a good variety of different answers but the majority of the audience were between 16 and 18 years old. They were also female. I would although, like to expand this target audience by including articles of interest for a wider age range. In order to expand my target audience I used the internet tool, You Gov. I typed ‘student’ into the search bar and an image of a student came up, telling me their social demographic, interests, hobbies, favourite foods, favourite television shows, favourite artists, actors and music. All of this information was extremely helpful as it helped me to see what my audience were interested in so that I could include these things in my magazine and therefore, hopefully, expand my target audience and readership.
  • 4. • As you can see from the screen grab that I provided in the previous slide, You can click on things like ‘entertainment’ in order to find out what television shows, actors and singers the general student body are interested in at the moment. I found this tool very, very useful.