This document discusses feedback on a potential sports advertising campaign. Multiple individuals provide their opinions. They believe the advert has potential if it has a high tempo and energy to engage viewers. They recommend the advert be between 30-45 seconds, targeting male teenagers and young men ages 15-25 who live in large cities. Adding a voiceover describing the football boots was also suggested.
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Questionaire
1. Freddie Annie Elliot Ryan
Does this
idea have
potential do
be a
professional
and exciting
advert?
Why?
Yes, if you
produced a
good
production
schedule and
kept to it, met
the deadlines,
it could be a
very good
production.
I think it will
be very
exciting and if
its as high
tense as you
describe it
then
definitely.
Im not a very
sporty person,
but yes if it
had a high
tempo then it
would catch
my eye.
Likewise with
Elliot, Im not
a very sporty
person but I
would watch
it yes and it
had potential.
Would you
watch and
pay attention
to the advert
if it was on
TV?
Yes Yes Yes Yes
What would
you
recommend
the time of
the advert
should be?
Id say it
shouldnt be
any long that
40 seconds,
mainly
because any
longer then it
may lose the
audiences
attention.
30 seconds as
you want
enough time
to tell the
viewer why
this product
should be for
them, but any
longer you
may make it
boring.
Agree with
Annie.
30-45 seconds
What should
the Target
Audience be?
Id say the TA
should be
Male, 15-25
year olds and
people in
large rich
cities.
Teenagers Im not too
sporty and
dont know
what age
group would
buy these
boots, but
definitely aim
it towards
Men.
Boys and Men
obviously will
be better than
females due to
them playing
more football,
but maybe
teenegrs?
Any other
points?
No No Maybe add
some voice
over
describing the
football boot.
No