Questions
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Harley-Davidson's strategy focuses on differentiation through large, powerful motorcycles. While Harley has strong brand recognition, Honda has greater resources and capabilities in production. To maintain its position, Harley must address threats from other brands and sustain its brand image through new products and loyal customers.
Questions
- 1. 1)Identify Harley-Davidson strategy and explain its rationale. 2)Compare Harley-Davidsons resources and capabilities to those of Honda. What does your analysis imply for Harley-Davidsons potential to establish cost and differentiation advantage over Honda? 3) What threats does Harley-Davidson face? 4)How can Harley Davidson sustain and enhance its competitive position? HARLEY-DAVIDSON CASE STUDY: QUESTIONS