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A Case Study on the Political & Economic Implications on the Closing of Quiapo as a Cinematic Public Sphere

Joses Sacilioc
Joses Sacilioc

This discusses the informal economy & the black market in Quiapo and how it affects the film public sphere along with key parties involved: politicians & businessmen. It also highlights the importance of pirated films in shaping and exposing Filipinos from the lower classes to art but consequentially killing the film industry business as well. By: Joses Sacilioc, Ma. Veronica Santiago, Cathie Fullente, Kimberlyn Beltrano Far Eastern University, 2012

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CASE STUDY ON THE POLITICAL AND ECONOMIC IMPLICATIONS ON THE CLOSING OF QUIAPO AS A CINEMATIC PUBLIC SPHERE JOSES SACILIOC, MA. VERONICA SANTIAGO, CATHRINE FULLENTE, KIM BELTRANO Far Eastern University, Department of Communication, S.Y. 2011-2012 Cherish Aileen A. Brillon, Thesis Adviser Maria Zorayda A. Torres, Communication Research Faculty
Quiapo was listed inUnited States Trade Representative(USTR) report as one of the more than 30 Internet and physical markets around the globe that serves as a notorious hub for piracy and counterfeiting. The list dubbed as Special 301 Review of Notorious Markets described Quiapo as one example of several locations and neighborhoods, especially in MetropolitanManila, known todealin counterfeit and pirated goods such as clothing, shoes, watches and handbags. (www.pinoyambisyoso.com, 2011). QUIAPO
PROBLEM STATEMENT What are the political and economic implications on the closing of Quiapo as a cinematic public sphere?
OBJECTIVES OF THE STUDY To determine the role of Quiapo in the distribution process of 鍖lms in the mainstream industry. To enumerate the political and economic reasons why the pirated stalls in Quiapo were closed down. To identify the implications of closing down Quiapo as a cinematic public sphere to the following: Cineastes, Pirated Sellers, Film Industry
SCOPE AND LIMITATION ≒Qualitative study ≒Encompassed the areas of Quiapo which sold pirated 鍖lms before and after the piracy ban ≒Politics of the city of manila and OMB in terms of their 鍖ghts against piracy ≒Politics of the 鍖lm industry in terms of distribution ≒Informal economy of piracy in Quiapo
SYNTHESIS OF RELATED LITERATURE ≒ Piracy as Globalization from Below ≒ The Chinese and Muslim Piracy Pushers ≒ Piracy as an Informal Economy ≒ Intellectual Property Rights ≒ Public Sphere
Fig. 1. Researchers Model of Jurgen Habermas Public Sphere Theory
Fig. 2 Researchers Model of Ideological State Apparatus
Fig. 3. Researchers Model of the Public Sphere Theory and The Ideological State Apparatus
INSTRUMENTS KEY INFORMANT INTERVIEW - CONVENIENCE SAMPLING Pirated Film Sellers (3) Mad, Khaire & Takuleng
FOCUS INTERVIEW OMB Chairman Ronnie Ricketts; OMB Secretary Dennis Pinlac; Mayor Lim; Raymond Lee; Jet Leyco
FOCUS GROUP DISCUSSION PURPOSIVE SAMPLING Cineastes (5) Katherine Greta Mendiola (Kathy); Brian Gonzales; Dannella Suguitan (Nella); Reichelle Ann Santos (Reich); Marie Louiese dela Cruz (Lulu)
SITES OF ANALYSIS ≒Quiapo as a cinematic public sphere ≒The political implications on the closing down Quiapo ≒The economic implications on the closing down of Quiapo
DATA ANALYSIS Thematic Analysis Theme 1 Cinematic Public Sphere Theme 2 Quiapo and its Pirated Film Sellers Theme 3 Quiapo and the Cineastes Theme 4 The Philippine Film Industry Theme 5 Quiapo and the Philippine Government
CINEASTES "Pag nagpunta ka ng mga, halimbawa Video City, Astrovision, PowerBooks mga ganun, napakalimited ng choices mo dun, usually mga mainstream Hollywood movies, compared sa Quiapo, napaka-diverse kasi ng selection nila nung 鍖lms, kasama kasi dun yung mga luma ng 鍖lms na usually hindi mo na makikita sa mga video stores. So, in a way napaka-helpful ng Quiapo dahil it o鍖ers a lot of diversity in terms sa 鍖lm selection natin at a cheaper price of course." Brian Gonzales, FEU Film Society Alumnus
PIRATED FILM SELLERS " Kasi dito po sa Quiapo, wala kang ibang ilalagay dito na mabebenta mo. DVD lang po. Kaya DVD lang ang naisip naming itinda dito sa Quiapo. Mad, pirated 鍖lm seller "Kasi ganito ate, nung nagtinda kami ng ganyan, e ginusto talaga namin. Kahit bawal pinili naman 'to. Kasi mabenta 'yan e, eto ang mabenta [sa Quiapo]. Takuleng, pirated 鍖lm seller
MANILA CITY HALL if they continue to patronize this, malulugi ang mga producers ng mga 鍖lms natin. So it a鍖ects the modernization of the making of the local 鍖lms. Pati artista mawawalan ng trabaho. Kasi kung laging lugi ang kanilang pelikula, sinong producer ang gagawa ng kanilang pelikula? Alfredo Lim, Mayor of Manila
OMB Hindi ka plastik, you dont do that just because it made you or our o鍖ce popular. Naka-score kami ng maganda. Sa mga sellers kasi kailangan mo yan i-explain, hindi lang one time ha, dapat all the time. Kwento ka ng kwento, paliwanag ka ng paliwag. Pero pag ma-tiyaga ka, at nakita nilang sincere ka, pati sila tinatamaan. It takes a while, but thing is, andun yung result. May kinalalabasan - Ronnie Ricketts, OMB Chairman
FILMMAKER o鍖cially closed nga ang quiapo for piracy, pero sa tingin ko, di pa ito o鍖cially close sa buong mundo. kaya malaki ang possibility na babalik at babalik pa din to. - Jet Leyco, Director of Ex Press
FILM PRODUCER Kasi yang pagsara ng pirated 鍖lms, expected na yan, but they should have a more positive approach. Dapat nagkakaroon ng advertising campaign or pr campaign, saying na we have good 鍖lms na gawa ng artists, na we should patronize them by watching these 鍖lms but not for free. No to free screenings - Raymond Lee, Executive Producer of Zombadings
DISCUSSION
≒ Quiapo and its wide diversity of 鍖lms ≒ A鍖ordability of pirated 鍖lms ≒ Original 鍖lms and pirated ones has same content ≒ The implementation of piracy ban and lost of source of literacy to students ≒ Quiapo as a public sphere where it mediates between the state and its people To determine the role of Quiapo in the distribution process of 鍖lms in the mainstream industry.
≒ The closing of the pirated stalls was basically a tactical plan by the Philippines ≒ complaints from citizens but had a greater weight when it was mentioned in the international review. ≒ majority of the pirated 鍖lm sellers were Muslims. ≒ The Philippine 鍖lm industry is su鍖ering because of piracy. ≒ Pirated 鍖lms still exist even though there is a piracy ban. ≒ Quiapos political reasons why the pirated stalls were closed down rooted from its image and the enforcement of law. ≒ The economic reasons rooted from the price of the pirated 鍖lms. To enumerate the political and economic reasons why the pirated stalls in Quiapo were closed down.
≒ Cineastes had lost one of their access for rare 鍖lms ≒ Pirated Film Sellers lost their main source of income ≒ Film Industry can still feel the threat of piracy despite of the Piracy ban in Quiapo ≒ Ideologies between the state and the people serve as an intervening factor on Quiapo being as a cinematic public sphere To identify the implications of closing down Quiapo as a cinematic public sphere to the following: a. Cineastes b. Pirated Sellers c. Film Industry
CONCLUSION ≒ As long as there is technology, piracy can not be easily eliminated. ≒ The closing down of Quiapo has a great e鍖ect to the future of the 鍖lm industry. ≒ If Quiapo permanently stops its piracy operation, it will help the Philippine 鍖lm business industry to prosper, but it will consequently kill the access of potential creative 鍖lmmakers to a wide array of 鍖lm selection - making them less exposed to the world of 鍖lm.
RECOMMENDATIONS Practical! ≒ A review of piracy law in the Philippines ≒ Cinema movie tickets on movie houses should decrease its price. ≒ Other form of livelihood to pirated 鍖lm sellers. Research! ≒ Consider focusing on Quiapo as a social space ≒ More focused study on the culture of piracy in the Philippines Theoretical! ≒ Utilize Anthony Giddens Structuration Theory in future studies
CASE STUDY ON THE POLITICAL AND ECONOMIC IMPLICATIONS ON THE CLOSING OF QUIAPO AS A CINEMATIC PUBLIC SPHERE JOSES SACILIOC, MA. VERONICA SANTIAGO, CATHRINE FULLENTE, KIM BELTRANO Far Eastern University, Department of Communication, S.Y. 2011-2012 Cherish Aileen A. Brillon, Thesis Adviser Maria Zorayda A. Torres, Communication Research Faculty

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A Case Study on the Political & Economic Implications on the Closing of Quiapo as a Cinematic Public Sphere

  • 1. CASE STUDY ON THE POLITICAL AND ECONOMIC IMPLICATIONS ON THE CLOSING OF QUIAPO AS A CINEMATIC PUBLIC SPHERE JOSES SACILIOC, MA. VERONICA SANTIAGO, CATHRINE FULLENTE, KIM BELTRANO Far Eastern University, Department of Communication, S.Y. 2011-2012 Cherish Aileen A. Brillon, Thesis Adviser Maria Zorayda A. Torres, Communication Research Faculty
  • 2. Quiapo was listed inUnited States Trade Representative(USTR) report as one of the more than 30 Internet and physical markets around the globe that serves as a notorious hub for piracy and counterfeiting. The list dubbed as Special 301 Review of Notorious Markets described Quiapo as one example of several locations and neighborhoods, especially in MetropolitanManila, known todealin counterfeit and pirated goods such as clothing, shoes, watches and handbags. (www.pinoyambisyoso.com, 2011). QUIAPO
  • 3. PROBLEM STATEMENT What are the political and economic implications on the closing of Quiapo as a cinematic public sphere?
  • 4. OBJECTIVES OF THE STUDY To determine the role of Quiapo in the distribution process of 鍖lms in the mainstream industry. To enumerate the political and economic reasons why the pirated stalls in Quiapo were closed down. To identify the implications of closing down Quiapo as a cinematic public sphere to the following: Cineastes, Pirated Sellers, Film Industry
  • 5. SCOPE AND LIMITATION ≒Qualitative study ≒Encompassed the areas of Quiapo which sold pirated 鍖lms before and after the piracy ban ≒Politics of the city of manila and OMB in terms of their 鍖ghts against piracy ≒Politics of the 鍖lm industry in terms of distribution ≒Informal economy of piracy in Quiapo
  • 6. SYNTHESIS OF RELATED LITERATURE ≒ Piracy as Globalization from Below ≒ The Chinese and Muslim Piracy Pushers ≒ Piracy as an Informal Economy ≒ Intellectual Property Rights ≒ Public Sphere
  • 7. Fig. 1. Researchers Model of Jurgen Habermas Public Sphere Theory
  • 8. Fig. 2 Researchers Model of Ideological State Apparatus
  • 9. Fig. 3. Researchers Model of the Public Sphere Theory and The Ideological State Apparatus
  • 10. INSTRUMENTS KEY INFORMANT INTERVIEW - CONVENIENCE SAMPLING Pirated Film Sellers (3) Mad, Khaire & Takuleng
  • 11. FOCUS INTERVIEW OMB Chairman Ronnie Ricketts; OMB Secretary Dennis Pinlac; Mayor Lim; Raymond Lee; Jet Leyco
  • 12. FOCUS GROUP DISCUSSION PURPOSIVE SAMPLING Cineastes (5) Katherine Greta Mendiola (Kathy); Brian Gonzales; Dannella Suguitan (Nella); Reichelle Ann Santos (Reich); Marie Louiese dela Cruz (Lulu)
  • 13. SITES OF ANALYSIS ≒Quiapo as a cinematic public sphere ≒The political implications on the closing down Quiapo ≒The economic implications on the closing down of Quiapo
  • 14. DATA ANALYSIS Thematic Analysis Theme 1 Cinematic Public Sphere Theme 2 Quiapo and its Pirated Film Sellers Theme 3 Quiapo and the Cineastes Theme 4 The Philippine Film Industry Theme 5 Quiapo and the Philippine Government
  • 15. CINEASTES "Pag nagpunta ka ng mga, halimbawa Video City, Astrovision, PowerBooks mga ganun, napakalimited ng choices mo dun, usually mga mainstream Hollywood movies, compared sa Quiapo, napaka-diverse kasi ng selection nila nung 鍖lms, kasama kasi dun yung mga luma ng 鍖lms na usually hindi mo na makikita sa mga video stores. So, in a way napaka-helpful ng Quiapo dahil it o鍖ers a lot of diversity in terms sa 鍖lm selection natin at a cheaper price of course." Brian Gonzales, FEU Film Society Alumnus
  • 16. PIRATED FILM SELLERS " Kasi dito po sa Quiapo, wala kang ibang ilalagay dito na mabebenta mo. DVD lang po. Kaya DVD lang ang naisip naming itinda dito sa Quiapo. Mad, pirated 鍖lm seller "Kasi ganito ate, nung nagtinda kami ng ganyan, e ginusto talaga namin. Kahit bawal pinili naman 'to. Kasi mabenta 'yan e, eto ang mabenta [sa Quiapo]. Takuleng, pirated 鍖lm seller
  • 17. MANILA CITY HALL if they continue to patronize this, malulugi ang mga producers ng mga 鍖lms natin. So it a鍖ects the modernization of the making of the local 鍖lms. Pati artista mawawalan ng trabaho. Kasi kung laging lugi ang kanilang pelikula, sinong producer ang gagawa ng kanilang pelikula? Alfredo Lim, Mayor of Manila
  • 18. OMB Hindi ka plastik, you dont do that just because it made you or our o鍖ce popular. Naka-score kami ng maganda. Sa mga sellers kasi kailangan mo yan i-explain, hindi lang one time ha, dapat all the time. Kwento ka ng kwento, paliwanag ka ng paliwag. Pero pag ma-tiyaga ka, at nakita nilang sincere ka, pati sila tinatamaan. It takes a while, but thing is, andun yung result. May kinalalabasan - Ronnie Ricketts, OMB Chairman
  • 19. FILMMAKER o鍖cially closed nga ang quiapo for piracy, pero sa tingin ko, di pa ito o鍖cially close sa buong mundo. kaya malaki ang possibility na babalik at babalik pa din to. - Jet Leyco, Director of Ex Press
  • 20. FILM PRODUCER Kasi yang pagsara ng pirated 鍖lms, expected na yan, but they should have a more positive approach. Dapat nagkakaroon ng advertising campaign or pr campaign, saying na we have good 鍖lms na gawa ng artists, na we should patronize them by watching these 鍖lms but not for free. No to free screenings - Raymond Lee, Executive Producer of Zombadings
  • 22. ≒ Quiapo and its wide diversity of 鍖lms ≒ A鍖ordability of pirated 鍖lms ≒ Original 鍖lms and pirated ones has same content ≒ The implementation of piracy ban and lost of source of literacy to students ≒ Quiapo as a public sphere where it mediates between the state and its people To determine the role of Quiapo in the distribution process of 鍖lms in the mainstream industry.
  • 23. ≒ The closing of the pirated stalls was basically a tactical plan by the Philippines ≒ complaints from citizens but had a greater weight when it was mentioned in the international review. ≒ majority of the pirated 鍖lm sellers were Muslims. ≒ The Philippine 鍖lm industry is su鍖ering because of piracy. ≒ Pirated 鍖lms still exist even though there is a piracy ban. ≒ Quiapos political reasons why the pirated stalls were closed down rooted from its image and the enforcement of law. ≒ The economic reasons rooted from the price of the pirated 鍖lms. To enumerate the political and economic reasons why the pirated stalls in Quiapo were closed down.
  • 24. ≒ Cineastes had lost one of their access for rare 鍖lms ≒ Pirated Film Sellers lost their main source of income ≒ Film Industry can still feel the threat of piracy despite of the Piracy ban in Quiapo ≒ Ideologies between the state and the people serve as an intervening factor on Quiapo being as a cinematic public sphere To identify the implications of closing down Quiapo as a cinematic public sphere to the following: a. Cineastes b. Pirated Sellers c. Film Industry
  • 25. CONCLUSION ≒ As long as there is technology, piracy can not be easily eliminated. ≒ The closing down of Quiapo has a great e鍖ect to the future of the 鍖lm industry. ≒ If Quiapo permanently stops its piracy operation, it will help the Philippine 鍖lm business industry to prosper, but it will consequently kill the access of potential creative 鍖lmmakers to a wide array of 鍖lm selection - making them less exposed to the world of 鍖lm.
  • 26. RECOMMENDATIONS Practical! ≒ A review of piracy law in the Philippines ≒ Cinema movie tickets on movie houses should decrease its price. ≒ Other form of livelihood to pirated 鍖lm sellers. Research! ≒ Consider focusing on Quiapo as a social space ≒ More focused study on the culture of piracy in the Philippines Theoretical! ≒ Utilize Anthony Giddens Structuration Theory in future studies
  • 27. CASE STUDY ON THE POLITICAL AND ECONOMIC IMPLICATIONS ON THE CLOSING OF QUIAPO AS A CINEMATIC PUBLIC SPHERE JOSES SACILIOC, MA. VERONICA SANTIAGO, CATHRINE FULLENTE, KIM BELTRANO Far Eastern University, Department of Communication, S.Y. 2011-2012 Cherish Aileen A. Brillon, Thesis Adviser Maria Zorayda A. Torres, Communication Research Faculty