�ݺ�ߣ

A
?Graph
?API
?for
?the
?Federated
?Social
?Web
?
We
?connect
?people
?across
?social
?silos.
?55%
?Peace.
?33%
?Love.
?12%
?Awesome.
?

GeeknRolla
?"Le
?Emo=onal
?Rollercoaster"
?

?
"Dr."
?Maximilian
?Niederhofer
?
with
?sincere
?props
?to
?/r/???fuuuuuuuuuuuu/
?

I
?was
?told
?to
?make
?this
?entertaining.
?

And
?to
?keep
?it
?to
?2.5
?minutes.
?

WAT??
?

So
?we
?started
?in
?June
?2010
?with
?this
?big
?idea:
?

?
Building
?the
?Web's
?Universal
?Address
?Book
?�C
?
making
?contacts
?portable
?across
?sites
?

And
?the
?VCs
?were
?like
?

????
?

HECK
?NO
?

Essen=ally
?

Y
?U
?NO
?COPY
?
?
GOOD
?MURICAN
?
BUSINESS?
?

But
?we
?launched
?anyway.
?
?
(20
?Oct
?2010)
?

And
?Mike
?wrote
?about
?us...
?

F5
?F5
?F5
?F5
?F5
?F5
?F5
?F5
?
F5
?F5
?F5
?F5
?F5
?F5
?F5
?F5
?
F5
?F5
?F5
?F5
?...
?

But
?users
?were
?mostly
?like
?

MEH.
?

Didn't
?maer
?though.
?

?
Cause
?we
?were
?ge]ng
?tons
?of
?search
?
tra?c
?from
?Google
?(people
?search).
?

Like
?300K
?uniques
?growing
?200%
?a
?month
?
without
?trying.
?

People
?asked
?us
?for
?an
?API.
?So
?we
?built
?it.
?

?And
?folks
?did
?100
?calls
?per
?second.
?

They
?took
?the
?site
?down.
?

So
?we
?asked
?them
?to
?pay.
?

?
They
?were
?like:
?NO.
?

?
We
?were
?like
?

?
but
?really
?we
?felt
?like
?
?

Y
?U
?USE
?SO
?
MUCH
?AND
?NO
?
GIEF
?MONEY???
?

Didn't
?maer
?though.
?
Cause
?we
?were
?going
?to
?rock
?the
?ads
?
biz
?based
?on
?our
?search
?tra?c.
?

S-?�\E-?�\O!
?
S-?�\E-?�\O!
?

We
?went
?to
?San
?Francisco
?to
?talk
?to
?
our
?API
?users.
?Find
?out
?what
?they
?are
?
willing
?to
?pay
?for.
?

?
And
?they
?told
?us.
?

REALLY?
?OK...
?

We
?also
?met
?with
?Google.
?

?
And
?gloated
?about
?our
?search
?tra?c.
?

So
?Google
?included
?us
?in
?its
?
content
?farm/scraper
?update.
?

And
?we
?dropped
?to
?under
?100K
?uniques.
?
?
Killed
?the
?ad
?biz
?we
?were
?planning.
?

This
?is
?purely
?for
?drama=za=on.
?

?
We
?do
?not
?believe
?this
?is
?what
?happened.
?

?
In
?fact,
?we
?like
?the
?Google.
?

?
We
?would
?like
?to
?con=nue
?doing
?business
?
?
with
?the
?Google.
?

?
Gratuitous
?apologe=c
?logo
?inclusion:
?

So
?that
?was
?a
?shock.
?
But
?we
?knew
?what
?our
?API
?users
?had
?told
?us.
?

?
So
?we
?spent
?some
?=me
?developing
?that.
?

Code code code!
code code!
code!
code code code!

And
?in
?late
?Feb
?we
?launched
?a
?new
?
API
?method.
?

We
?turn
?this
?
max.niederhofer@gmail.com
?
into
?this
?
Max
?Niederhofer
?
Loca=on
?London,
?UK
? Age
?25-?�\34
?
Web
?hHp://maxniederhofer.com/
? Gender
?Male
?
Headline
?Loving
?the
?Qwerly
? Interests
?AucTons,
?Blogging,
?News
?&
?Current
?
Posi=on
?Founder
?&
?CEO,
?Qwerly
?
? Events,
?Ecommerce,
?Online
?Journals
?

hHp://facebook.com/maxniederhofer
? In?uence
?PeerIndex
?60,
?Klout
?54
?
hHp://twiHer.com/maxniederhofer
? Topics
?Venture
?capital,
?angel
?
invesTng,
?business,
?startups
?
hHp://linkedin.com/in/maxniederhofer
? entrepreneurship,
?Facebook,
?real-?�\Tme
?web
?

...over
?125
?social
?networks!
?

at
?$0.10
?a
?pop
?=
?$100
?CPM
?=
?

Over
?170
?developers
?using
?the
?API.
?

Making
?over
?9
?million
?calls
?per
?month.
?

Paying
?us
?to
?build
?a
?highly
?strategic
?asset.
?

We'll
?be
?cash-?�\?ow
?break-?�\even
?in
?April.
?

dev.qwerly.com
?
1,000
?FREE
?calls
?per
?month
?=
?$100
?value!
?
?

�ݺ�ߣ

Qwerly GeeknRolla Presentation

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Qwerly GeeknRolla Presentation