Racism
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This document outlines a campaign against racism at a university. It discusses the purpose and rationale for addressing racism, the research methodology used, and objectives to raise awareness about racism and support its victims. It details a 4-week plan to execute objectives through lectures, counseling, and materials. Strategies include coordinating with the counseling center and selling t-shirts to fund printed literature. Public relations tools incorporate social media, posters, and a video. The conclusion evaluates goal achievement and quotes Lincoln that achievement has no color.
Racism
- 1. RACISM Presented by: Afaq Ashraf Abdullah Khadim Hussain Kashif Sanaullah
- 2. Purpose Anti-social practice Effects of Racism Existence in FCC
- 3. RATIONALE Racism by definition Inequality due to racism Question of existence in society
- 4. RESEARCH METHODOLOGY Qualitative Research: Survey Forms Shocking results of research
- 5. OBJECTIVES To aware students about the concept of racism Raise the voice that all humans are equal and should be treated equally Counsel students who are victims of racism and help them gain confidence
- 6. TIME/DURATION Total time: 4 weeks 1st week: Research 2nd, 3rd and 4th week: Execution of objectives Mid of 4th week: Analyzing the progress
- 7. PUBLICS & STAKEHOLDERS Latent publics: Students Aware publics: Teachers Self-financing Director of Student Activities
- 8. KEY MESSAGE BLACK OR WHITE? HOW ABOUT GREY!
- 9. STRATEGIES Lectures on Racism Coordination with University Counseling Center (UCC) Selling campaign T-shirts to generate funds for printed literature
- 10. PR TOOLS Facebook page Posters carrying sayings against Racism Post on Universitys Website Video conveying the message Relations with teachers
- 11. CONCLUSION WHETHER OR NOT WE ACHIEVED THE GOAL OF THE CAMPAIGN?
- 12. Achievement has no color Abraham Lincoln THANKS