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Radio analysis final

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Jonathan Pollock
Jonathan Pollock

The document provides an analysis of Way-FM, a Christian radio station in Tallahassee, Florida, over a 4 hour period. It details the music played, commercials aired, promotions, and target audience. Key findings include that Chris Tomlin and Newsboys songs were played most often and Medi-Share was the most frequently advertised commercial.

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Way-FM 88.1 FM Tallahassee, Florida Jonathan Pollock
Music: in a 4 hour period Most Played: Chris Tomlin (3) Newsboys (3) Caught Attention and Turned Up: Royal Tailor- Hold Me Together Heavy Rotation Songs Sidewalk Prophet- You Love Me Anyway (2) Aaron Shust- My hope is in You (2)
Music Sound: Soft Rock/Christian Way-FM maintains an encouraging sound that strives to lift spirits of its listeners. Crisp Quality of sound
1-hour Clock Music consumes 4/5 of an hour While Commercials consume less than 1/10th of an hour
Production Vox Pops: 1 per hour 2:24PM, 3:07PM, 4:23PM, 5:23PM Word on the Way: 1 per hour 2:33PM, 3:31PM, 4:30PM, 5:32PM High Quality Transitions
Feedback DJ Michele spoke about 4 minutes per hour. In 4 hours however, she only gave one message of encouragement. This was at 4:47PM. One question that she got some feedback with was, What book of the bible should I [she] read next? She just finished Romans.
Feedback I texted her and she replied. Station Manager, Steve Young, announced twice during the four hour period that Way- FM reached 100% of pledges this quarter. Yet he still asked for support assuming people would not fulfill there pledge.
2012 Activity Station commercials consumed 2% of promotion. This is approximately 1 minute 20 seconds of air-time per hour. One promotion that caught my attention was Medi-share, Christian healthcare. This companys commercial aired twice within a four hour period. This is Way-FMs most frequent commercial.
2012 Activity Way-FM has a Service Spotlight for the week. This weeks service spotlight was Catholic Charities. It aired twice within a four hour period.
Cross Promotion Matt and Melissa Show promotion occurred two times within a four hour period. At 3:23PM and 6:22PM Wally Show promotion occurred once in a four hour period. At 4:22PM. The other three shows received no Promotion.
Online and Digital Website is clean and organized. Has On Demand, Donations, Find a Church, Business Impact Partners http://wayt.wayfm.com/home.html Way-FM thanked Patricia Hogan for sponsoring Way-FM online one time in four hours.
News Surprisingly, there was no news. Way-FM did not mention any events coming up besides Catholic charities and the radio shows. There were no news events every hour or at the top of the hour. This is one area that could be worked on.
Target Way-FMs target audience is older women and mothers looking for positive, Christian entertainment. With Compassion International commercials Way-FM focuses on the motherly aspect to a child in Africa: This could be your child.
Sponsorships and Promotions Promotion programming aired about 5 minutes every hour either through Commercials or Business Impact Partners. This is 8.3% of the stations airtime per hour. The most frequent commercial and favorably mentioned was clearly Medi-share.
Sponsorships and Promotions A Medi-share Commercial ran approximately one minute. It aired at 3:19PM and 4:19PM. Medi-Share is a community of more than 40,000 Christians who follow the biblical model of sharing and paying each other's medical bills much like the early church did 2,000 years ago. And as a not-for-profit ministry that promotes healthy biblical lifestyles, participation is affordable.
Sources http://wayt.wayfm.com/on-the-way.html https://medi-share.org/ms/lp/pi_12-6.aspx? leadsource=Internet-Search %20Engine&custentity_urlreferralid=GB- MediShare&mkwid=49iS8KJQ&pcrid=4430637 026&gclid=CMjBncKw9K4CFQdN4AodbDRfI Q http://www.1christian.net/radio.asp?listen
Sources http://www.facebook.com/wayfm https://twitter.com/#!/wayfm

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Radio analysis final

  • 1. Way-FM 88.1 FM Tallahassee, Florida Jonathan Pollock
  • 2. Music: in a 4 hour period Most Played: Chris Tomlin (3) Newsboys (3) Caught Attention and Turned Up: Royal Tailor- Hold Me Together Heavy Rotation Songs Sidewalk Prophet- You Love Me Anyway (2) Aaron Shust- My hope is in You (2)
  • 3. Music Sound: Soft Rock/Christian Way-FM maintains an encouraging sound that strives to lift spirits of its listeners. Crisp Quality of sound
  • 4. 1-hour Clock Music consumes 4/5 of an hour While Commercials consume less than 1/10th of an hour
  • 5. Production Vox Pops: 1 per hour 2:24PM, 3:07PM, 4:23PM, 5:23PM Word on the Way: 1 per hour 2:33PM, 3:31PM, 4:30PM, 5:32PM High Quality Transitions
  • 6. Feedback DJ Michele spoke about 4 minutes per hour. In 4 hours however, she only gave one message of encouragement. This was at 4:47PM. One question that she got some feedback with was, What book of the bible should I [she] read next? She just finished Romans.
  • 7. Feedback I texted her and she replied. Station Manager, Steve Young, announced twice during the four hour period that Way- FM reached 100% of pledges this quarter. Yet he still asked for support assuming people would not fulfill there pledge.
  • 8. 2012 Activity Station commercials consumed 2% of promotion. This is approximately 1 minute 20 seconds of air-time per hour. One promotion that caught my attention was Medi-share, Christian healthcare. This companys commercial aired twice within a four hour period. This is Way-FMs most frequent commercial.
  • 9. 2012 Activity Way-FM has a Service Spotlight for the week. This weeks service spotlight was Catholic Charities. It aired twice within a four hour period.
  • 10. Cross Promotion Matt and Melissa Show promotion occurred two times within a four hour period. At 3:23PM and 6:22PM Wally Show promotion occurred once in a four hour period. At 4:22PM. The other three shows received no Promotion.
  • 11. Online and Digital Website is clean and organized. Has On Demand, Donations, Find a Church, Business Impact Partners http://wayt.wayfm.com/home.html Way-FM thanked Patricia Hogan for sponsoring Way-FM online one time in four hours.
  • 12. News Surprisingly, there was no news. Way-FM did not mention any events coming up besides Catholic charities and the radio shows. There were no news events every hour or at the top of the hour. This is one area that could be worked on.
  • 13. Target Way-FMs target audience is older women and mothers looking for positive, Christian entertainment. With Compassion International commercials Way-FM focuses on the motherly aspect to a child in Africa: This could be your child.
  • 14. Sponsorships and Promotions Promotion programming aired about 5 minutes every hour either through Commercials or Business Impact Partners. This is 8.3% of the stations airtime per hour. The most frequent commercial and favorably mentioned was clearly Medi-share.
  • 15. Sponsorships and Promotions A Medi-share Commercial ran approximately one minute. It aired at 3:19PM and 4:19PM. Medi-Share is a community of more than 40,000 Christians who follow the biblical model of sharing and paying each other's medical bills much like the early church did 2,000 years ago. And as a not-for-profit ministry that promotes healthy biblical lifestyles, participation is affordable.