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Radio trailer conventions

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Holly O'Neill
Holly O'Neill

A radio trailer should be 30-40 seconds and include short extracts from the documentary to inform listeners about the show without giving too much away. Music is important to add drama and interest without distraction, while the voiceover sets the tone and informs listeners about the program in an engaging way to hold their attention.

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Radio Trailer Codes & Conventions
USE OF DOCUMENTARY... Whilst making the radio trailer, you have to pick extracts of your documentary which you believe will add an informative element. The extracts have to inform the listener on what the programme is about without giving too much information away that they won’t tune in to watch the show.
THE USE OF MUSIC... The use of music is key in a radio trailer, as it needs to add a dramatic element without being too distracting. Music is a simple way of making the trailer less monotonous and more interesting. Without it the trailer could seem very repetitive, and unconvincing.
RADIO TRAILER LENGTH... Conventionally radio trailer’s last from 30-40 seconds long. This is perfect time as it allows enough time for all the information needed to be given, yet isn’t too long that listener’s attention is lost.
USE OF THE VOICEOVER... The voice over used has to set the tone of the whole trailer and by default the television show itself. They are there to inform the listener about the programme, but have to have a tenor of voice that doesn't seem droning or dull so as to hold the audiences concentration.

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Radio trailer conventions

  • 1. Radio Trailer Codes & Conventions
  • 2. USE OF DOCUMENTARY... Whilst making the radio trailer, you have to pick extracts of your documentary which you believe will add an informative element. The extracts have to inform the listener on what the programme is about without giving too much information away that they won’t tune in to watch the show.
  • 3. THE USE OF MUSIC... The use of music is key in a radio trailer, as it needs to add a dramatic element without being too distracting. Music is a simple way of making the trailer less monotonous and more interesting. Without it the trailer could seem very repetitive, and unconvincing.
  • 4. RADIO TRAILER LENGTH... Conventionally radio trailer’s last from 30-40 seconds long. This is perfect time as it allows enough time for all the information needed to be given, yet isn’t too long that listener’s attention is lost.
  • 5. USE OF THE VOICEOVER... The voice over used has to set the tone of the whole trailer and by default the television show itself. They are there to inform the listener about the programme, but have to have a tenor of voice that doesn't seem droning or dull so as to hold the audiences concentration.