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Radio trails analysis_sheet Eva clarke

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AS Media Column D

The document analyzes the radio trail for a BBC Radio advert promoting the 50th anniversary of Doctor Who. It summarizes the target audience as young boys, nostalgic fans of the long-running series, and sci-fi fans in general. Various sound effects are used including space ship noises, electronic voices, buzzing sounds like weapons. A single track plays throughout, with sound levels getting louder and quieter to build drama and tension. The ad directly addresses the audience and mentions the release date in a fast-paced 45 seconds to generate excitement around the anniversary.

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Radio Trails Analysis- Eva Clarke Trail for (station/channel) BBC RADIO advert for doctor who 50th anniversary. Target audience Young boys, nostalgic audience (50th anniversary), sci-fi fans. (predominantly male voice= predominantly male target audience). Tone of voice? Robot voice/ electronic voice sounds- evil. English male voice. Female voice- soft. Sound effects? (SFX) Space ship noise/ swoosh. Electronic/ robot voice. Electronic noises. Swooshes. Buzzing sounds like some sort of weaponry. Flying noises. Wildtrack/ambient sound? Wiltrack – backing track used to support the dramatic effect of the narrative. Use of music? Creates drama, creates a sense of action (fast paced, changes in volume), element of electronic sounds suggests the genre of the show is sci-fi, builds tension. How many tracks? 1 track plays throughout. Sound levels? The sound levels get louder and quieter at different points of the ad. At the ending the instrumental music is loud, whereas at the beginning the music fades in slowly. Length? 45 seconds Other notes/common elements/conventions Direct address: ‘so world, are you ready’ engaging to the audience and interactive. The date of the release is also told. The ad is very fast paced, in order to keep the audience’s attention. The ad creates an excitement and buzz around the release.
Radio trails analysis_sheet Eva clarke

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Radio trails analysis_sheet Eva clarke

  • 1. Radio Trails Analysis- Eva Clarke Trail for (station/channel) BBC RADIO advert for doctor who 50th anniversary. Target audience Young boys, nostalgic audience (50th anniversary), sci-fi fans. (predominantly male voice= predominantly male target audience). Tone of voice? Robot voice/ electronic voice sounds- evil. English male voice. Female voice- soft. Sound effects? (SFX) Space ship noise/ swoosh. Electronic/ robot voice. Electronic noises. Swooshes. Buzzing sounds like some sort of weaponry. Flying noises. Wildtrack/ambient sound? Wiltrack – backing track used to support the dramatic effect of the narrative. Use of music? Creates drama, creates a sense of action (fast paced, changes in volume), element of electronic sounds suggests the genre of the show is sci-fi, builds tension. How many tracks? 1 track plays throughout. Sound levels? The sound levels get louder and quieter at different points of the ad. At the ending the instrumental music is loud, whereas at the beginning the music fades in slowly. Length? 45 seconds Other notes/common elements/conventions Direct address: ‘so world, are you ready’ engaging to the audience and interactive. The date of the release is also told. The ad is very fast paced, in order to keep the audience’s attention. The ad creates an excitement and buzz around the release.